Cisco WebEx Case Study
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LinkedIn, in partnership with Cisco Webex, launched the European Business Awards to promote collaboration and innovation among SMBs and entrepreneurs. The initiative attracted substantial engagement, including over 134,000 unique visitors and 500+ entries, successfully raising awareness for Cisco Webex's online conferencing solutions. The awards culminated in a live event with over 1,090 attendees and significant media coverage, highlighting the effectiveness of leveraging social media and networking platforms for business recognition.
Cisco WebEx Case Study
- 1. Marketing Solutions LinkedIn European Business Awards New Awards programme places LinkedIn and Cisco WebEx as leaders of global online collaboration Background Cisco WebEx is the market leader in online collaboration tools aimed at bringing people together to share ideas, documents and discussion without the cost and hassle of travel. Objectives Results Cisco WebEx was looking to: The awards site (linkedinbusinessawards.com) attracted 134,000 unique visitors; 500+ entries and Reinforce the business benefits of sharing ideas and 11,500+ votes collaborating online with SMB’s, start-ups and entrepreneurs The interactive LinkedIn polls generated over 500 conversations from targeted professionals Drive awareness of Cisco WebEx amongst hard-to-reach professionals 50% of traffic to the awards site was achieved via viral growth, the Twitter account achieved 900 Differentiate Cisco WebEx online conferencing solutions followers from rival non-paid for online conferencing products Over 900 members joined the LinkedIn group, sharing insight and building engagement The results were announced at a live event which attracted 1,090 registered attendees 125 articles were generated in press and online news across Europe ©2010 LinkedIn Corporation. All other brands are trademarks of their respective owners. All rights reserved.
- 2. Strategy LinkedIn, in association with Cisco WebEx, launched The Display advertising ran across the LinkedIn platform with LinkedIn European Business Awards, a pan-European tailored messaging for each stage of the initiative, driving program to celebrate the achievements of business 40% of entries to the LinkedIn European Business Awards people in 2009. website sponsored exclusively by Cisco WebEx. The four categories: The site utilised LinkedIn APIs to verify users’ account (open to LinkedIn members exclusively) information and increased virality by automatically updating entrants’ LinkedIn Status and linked Twitter accounts. promoting their nomination to everyone within Leader of the Year their network. Business Innovation The campaign also utilised LinkedIn Polls and LinkedIn InMails to target users with topical debate and encourage nominations. Start Up A LinkedIn Group provided an interactive community for Rising Star nominees and supporters and maintained momentum around the awards. The group also received exclusive entry advice from an elite judging panel that included LinkedIn founder Reid Hoffman. marketing.linkedin.com Please contact your sales manager for more information. ©2010 LinkedIn Corporation. All other brands are trademarks of their respective owners. All rights reserved.