Dymo Case Study
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Dymo, a leader in office solutions, launched a targeted sponsorship on LinkedIn to engage with business professionals, specifically within the small-to-medium business audience. The campaign yielded various click-through rates (CTR), including 0.48% for their main sponsorship and an average of 1.11% for branded polls, generating significant traffic to their website. The initiative aimed to foster professional discussions while promoting Dymo's products through contextually relevant content.
Dymo Case Study
- 1. Marketing Solutions Dymo Italy Dymo engages business professionals with their first targeted sponsorship Background Dymo is a leader in innovative office and home working solutions. Dymo’s first ever targeted sponsorship across LinkedIn’s Polls and Answers combined targeted display advertising and allowed Dymo to reach a professional target audience whilst aligning them with smarter business working. Objectives Results Promote Dymo’s office solutions to professionals on Exclusive sponsorship of the LinkedIn LinkedIn, specifically the small-to medium-business Administration, Startups and Small Businesses audience, and drive traffic to Dymo’s website Answers sections achieved a 0.48% CTR Align Dymo with business by stimulating debate around A number of high quality answers were posted better business working to the open questions in the Dymo sponsored Answers section, one received over 150 comments Traffic to posted questions on Dymo’s Answers sponsorship was guaranteed by an MPU showcasing questions across the site, this delivered 0.83% CTR 4 Dymo branded Polls achieved an average 1.11% CTR; one received nearly 2,000 responses Fate click qui per incontrare la vostra assistente personale. ©2010 LinkedIn Corporation. All other brands are trademarks of their respective owners. All rights reserved.
- 2. Strategy Display advertising to targeted professionals and the SMB audience across LinkedIn to drive traffic to the Dymo website 3 month sponsorship of Administration, Startups and Small Businesses LinkedIn Answers provided contextually relevant placements, associating Dymo with relevant, professional conversation Dymo branded Polls on the Answers section engaged professionals at scale, encouraging community-driven knowledge exchange marketing.linkedin.com Please contact your sales manager for more information. ©2010 LinkedIn Corporation. All other brands are trademarks of their respective owners. All rights reserved.