LinkedIn for Salesforce
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Sales Navigator helps sales professionals build connections on LinkedIn, prioritize leads using insights on titles, companies, and social proximity. It provides direct messaging capabilities to contact decision-makers along with seamless integration with Salesforce CRM. Premium features include visibility into third-degree connections, tracking profile views, and leveraging coworker networks through Team Link to facilitate introductions.
LinkedIn for Salesforce
- 1. LinkedIn Sales Navigator with Salesforce Social Selling to Win Build meaningful connections with the people and companies you want to reach. LinkedIn Sales Navigator helps you to navigate your network and reach decision-makers more directly by leveraging the power of the world’s largest professional network. LinkedIn Sales Navigator is a premium social Prioritize Your Prospects and Build Better selling solution that provides sales professionals Lead Lists with the ability to quickly find, qualify and create Don’t waste time pursuing ineffective leads. Sales new opportunities and helps sales managers Navigator’s Lead Builder feature helps you filter your lead accelerate the social selling capabilities of their list based on criteria like seniority, title, function, and sales organization. industry. Lead Builder then prioritizes your leads by degrees of social proximity, ranking your highest degree connections at the top of your lead list. Additional tools like Profile Organizer and Saved Searches make it easy to Expand Your Network and Leverage Your track profiles, organize them into folders, and add your Common Connections own sales notes. With over 160 million members1, LinkedIn offers compelling insights into new leads through profile and Engage Decision-Makers Directly and company data, status updates, and groups. LinkedIn insights reveal that people are typically connected to Shorten Your Sales Cycle fewer than 6% of their sales coworkers on LinkedIn.2 Use Sales Navigator includes LinkedIn’s direct messaging TeamLink—a premium feature of Sales Navigator—to feature called InMail that allows you to contact powerfully extend your network and gain visibility into decision-makers directly—even when they’re outside of your sales team’s first-degree connections. Leverage your network. According to CSO Insights, an average of those common connections for warm introductions and eight InMails can generate one new sales opportunity.3 accelerate sales cycles. Sales Navigator allows your InMail is the most effective when you reference a organization to quickly scale into social selling in a more common connection. Knowing who to reference is even efficient and effective manner. easier thanks to Team Link. Team Link is a premium feature that provides visibility into how your colleagues are connected to your prospects. Team Link and InMail make a great combination; referencing a shared connection in your InMail generates a 78% more likelihood of a response than if you did not have a common connection to reference.4
- 2. Find and Be Found with Trusted Data Enjoy Seamless Integration with Your Make your LinkedIn profile work harder for you. Sales Existing CRM Investment Navigator gives you the ability to see the full name of Access self-authored profile data everywhere by taking your third degree connections, see who has viewed your advantage of seamless CRM LinkedIn integration. profile and benefit from more robust search results. Since Research and connect with your prospects on the world’s LinkedIn members write their own profile information, you largest professional network. On a sales call? No problem. can trust that the data you receive is accurate and Engage with your prospects and access insights while on up-to-date. In fact, 87% of sales reps reported finding the go by using LinkedIn on your mobile device. more information about people and companies using Sales Navigator than they would have found otherwise.2 LinkedIn with Salesforce View professional Contact directly history and summary with InMails Leverage your organizations connections to reach prospects with Team Link Summary table of benefits and features: • Gain insights into new leads through profile and company data, status updates, and groups; use Sales Navigator to scale true social selling and prioritize your lead lists with Lead Builder. • Discover common connections and identify decision-makers and influencers more quickly. • Engage decision-makers directly through personalized communication including InMails. Use Team Link to leverage coworker connections and secure warm introductions. • Leverage trusted, authentic profile data everywhere – CRM integration seamlessly provides up-to-date information on where your leads live, work, and network. You can also use Linkedin while on the move with your mobile device. “ More than 80 percent of our reps found important LinkedIn information that they would not have known otherwise because of LinkedIn’s seamless integration with Salesforce. LinkedIn for Salesforce makes it easier to discover the sales insights that we need to effectively engage customers and close deals.” Bob DeSantis, Vice President of Sales, DocuSign
- 3. Lead Builder Build pipeline with new leads Search criteria for leads Gain full-name visibility for third-degree connections LinkedIn free Sales version Navigator Team Link: Leverage your team’s combined network InMails: Gain access to decision makers – 10 per month response guaranteed* Saved search alerts: Stay on top of new 3 saved search minimum of 7 leads results Lead Builder: Source and close deals with integrated data Premium Search Filters: Pinpoint the right leads Profile Organizer: Save important profiles and sales notes Who’s Viewed Your Profile: Be proactive in managing inbound queries and interest in your profile 3rd Degree Connections: See names of First Name your 3rd degree and group connections 1 As of March 31st, 2012 2 LinkedIn Charter Customer Survey, November 2011 3 CSO Insights, “Results of LinkedIn for Salesforce.com Research,” March 2012 4 LinkedIn Data, March 2012 * InMails are response guaranteed: if you don’t get a response to an InMail within 7 days, LinkedIn will return the credit to your account. Unused InMails roll over and accumulate for up to 90 days while you are a subscriber. Please contact your sales manager or account manager for more information. Copyright © 2012 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved. 10-LCS-064-G 0612