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Alice R. Heiman
Sales Strategist & Master Networker
Get Connected and Use
to Grow Your Business!
Sales Basics Revisitedsm
© copyright 2014 Alice Heiman, llc. All rights reserved.
Linked in overview slideshare
Linked in overview slideshare
Get Connected
and Use to Grow Your Business
Linked in overview slideshare
As a business person today your most valuable
asset is your network
Who’s in your
network?
How do you keep
in touch?
Linked in overview slideshare
Goals
• Understand
• Prepare to connect
• Get connected
• Build strong relationships
• Leverage your relationships
Understand
The Big Picture
I’m on
LinkedIn . . .
Now What?
Interact
Just like you would
in real life.
Just like you would
in real life.
Clicking “Like” is
like waving hello.
If I see you at the coffee shop I stop and chat for a minute.
If I see you on LinkedIn, I do the same. I make a “Comment.”
Interact on LinkedIn by clicking “Like.”
Interact by making a comment.
Interact by sharing someone’s post.
Interact by sharing valuable information.
• Interact
• Add Value
Prepare to Connect
People are
looking for you.
What will they
find?
Linked in overview slideshare
Linked in overview slideshare
1. CURRENT photo (recognizable)
2. Engaging Headline (grab attention)
3. Contact information (assessable)
4. Interesting Summary (keep attention)
5. Experience & Education (credibility)
6. Organizations & Volunteer (commonalities)
7. Endorsements & Recommendations (testimonials)
What do you need to add to your profile?
Go look at . . .
But come back to learn more!
Get Connected
• Friends and family
• Colleagues, Clients, Classmates
• People you meet networking
Connect to the people you know first!
Make Connections
Find people you know by searching.
Big Mistake
Don’t make this mistake!
Connection Made!
Always add a personal message.
Did I say, “Always add a personal message”
People ask me if they should connect to
people they don’t know.
What would
you do at a
networking
event if
someone you
didn’t know
walked up to
introduce
themselves?
Linked in overview slideshare
Before you reject . . . research
Accepting Requests
Don’t accept a connection
request from anyone you
are not willing to build a
business relationship with.
I Don’t Know You but . . .
Build Strong Relationships
• Share about yourself
• Share great content – yours and others
• Click like, make a comment, share
• Join Groups
• Join a discussion or start a discussion
Post Your Status
Share Useful Information
• Find local groups you belong to
• Find national organizations you belong to
• Look for groups of interest
• Look for groups your prospects belong to
Join Groups
Start a discussion, don’t just promote yourself.
Follow Your Customers
And prospects.
Build a Company Page
Leverage Your Connections
Get Introduced
Reach people who don’t
respond to email
Generate Leads
There is never enough time
to do everything
Time
• LinkedIn helps you build and maintain
relationships that can lead to sales.
• You must block time on your calendar
to work on it.
• 15 to 30 uninterrupted minutes a day
goes a long way.
What will you do
differently as a
result of what you
learned?
Goals
• Understand
• Prepare to connect
• Get connected
• Build strong relationships
• Leverage your connections
Get Connected and Use
to Grow Your Business.
Call 775-852-5020
Let us help. Call 775-852-5020 or
email answers@alicheiman.com

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Linked in overview slideshare