Jonathan Gaskell: 'LinkedIn: Transforming the way the world works' (in recruitment)
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LinkedIn's mission is to connect professionals globally, enhancing productivity and success across various industries. With over 232 million registered members as of May 2013, the platform provides businesses with tools to hire top talent, build client relationships, and increase brand awareness. It emphasizes the importance of engaging both active and passive candidates, showcasing company presence, and utilizing advanced search functions to optimize recruitment efforts.
Jonathan Gaskell: 'LinkedIn: Transforming the way the world works' (in recruitment)
- 1. LinkedIn Confidential ©2013 All Rights Reserved Transforming the way the world works Jonathan Gaskell Senior Relationship Manager LinkedIn
- 2. Our Mission.Connect the world’s professionals to make them more productive and successful
- 3. Everywhere Work wherever our members work Insights Be great at what you do Identity Connect, find, and be found
- 4. What does this mean for businesses?
- 5. Hire The best talent in the market Sell Build long term relationships with clients Market Increase your brand awareness
- 6. 6 232m+ Registered members as of May, 2013 3M+ Australia 17M+ India 4M+ SE Asia 6M+ Canada 70M+ USA 10M+ Brazil Europe Americas 34M+ APAC39M+ 80M+ 2M+ DACH 3M+ Italy 4M+ France 3M+ Spain 3M+ NL 13M+ UK 200+ Countries and territories 63% Of LinkedIn members are outside of the US LinkedIn’s global footprint is expanding EMEA 50M+ UAE 1M+ 1M+ Sweden
- 7. 7 = Linkedin Office Deutsche Român Italiano Français Espanõl Česká Republika Dutch Swedish Polski Türkçe Português Bahasa Indonesia Bahasa Malaysia 한국의 日本語 русский English 19 Languages 26 Offices Dansk Norsk LinkedIn’s footprint is global
- 8. Hire Engage the world’s best passive talent
- 9. Talent powers everything you do.
- 10. The very best candidates are happily employed
- 11. There are fundamental differences between active and passive candidates Active Candidate - Ready to apply online - Searching for opportunities - Responds quickly - Accepts best job offered now Passive Candidates - Do not have a current CV - May listen to opportunities - Seek additional information - Will move for the right job
- 12. LinkedIn Confidential ©2013 All Rights Reserved 12 What are these professionals doing on LinkedIn
- 13. The Best Consultancies Need the Best Talent 13 100,668Recruiters in the UK are on LinkedIn 170,356 Number of people that follow the most followed recruitment consultancy on LinkedIn (Hays) 4,500Groups are dedicated to recruitment best practice & networking
- 14. Employee Departing to… Employees Hired from… Connecting Talent with Opportunity at Massive Scale Changing the game with insights 285 174 198 110 141 174 85 197 113 73 ‘Dummy data’ Talent Flows of LinkedIn Members: Q3 2011 – Q2 2012 Is your company leading the ‘race for talent’?
- 15. Market Engage most effectively with professionals
- 16. We can compare your reach and engagement vs. peers LinkedIn Confidential ©2012 All Rights Reserved 16 Employer of choice Weaker employer brand 101 Peers: • Hays • Huxley Associates • Majenta Solutions • Montash • Origin Legal Ltd • Progressive Recruitment • Harvey Nash • Real Staffing Group • Vertical IT of
- 17. It all starts with your presence on LinkedIn Your chance to showcase your Talent and your Company Your Employee’s Profiles - The first thing potential candidates see - Daily contact with your clients Your Company Pages - Promote your expertise - Showcase live roles Your Followers - Build trusted relationships with a wider network - Engage potential clients & candidates
- 18. Talented professionals are connecting with your company Profiles visited by… members per month Note: employee profile viewers and company page viewers reflect unique members visiting Employees on LinkedIn 4,208 Missed opportunity to influence these professionals Company page Visited by… members per month 584 ~45 18
- 19. Your target talent is networking with your employees Note: number of professionals visiting reflects unique members visiting your employees profiles 4,208 professionals visit your employees’ profile pages every month Top job functions Top viewer companies ©2013 LinkedIn Corporation. All Rights Reserved. 19
- 20. Build a community: Engage, analyse, optimize Establish Company Presence • Company Page • Groups Analyse & Optimise • Brand Reach • Company Followers Attract Audience • Work With Ads • Follow Us Ads • LinkedIn API Engage in Conversation • Post Company Status Updates • Share content via employee networks
- 21. 21 Engage with Professionals Actively Following your Company 61%Of members are more likely to share information as a result of following a company 79%of members are interested in job opportunities from companies they are following Sources: 1. Internal LinkedIn data, October 2012; 3 78%More Likely to accept an InMail
- 22. Sell Build trust with clients
- 23. Build trust and develop long term relationships with clients Develop (Client Mapping) Retain (Delivery & Results) Acquire (Inbound & Outbound)
- 24. Case Studies ©2013 LinkedIn Corporation. All Rights Reserved. 24
- 25. Hire: Astralis 25 Challenge: Source executive level niche candidates, not currently looking for new opportunities Solution: Combine LinkedIn’s network & advanced search functions with recruiter expertise & receive responses to 50% of InMails sent • LinkedIn Talent solutions paid for itself within six weeks • Accelerated time-to-hire by as much as 50% • Reduced advertising spend on traditional job boards • Almost one third of revenue generated from utilising LinkedIn solutions “Very few recruitment companies take full advantage of LinkedIn. For us, it’s a valuable business tool.” – Mark Knapper, Managing Director, Astralis
- 26. Market – Stott and May 26 Challenge: Increase brand awareness in the market Solution: Used LinkedIn media solutions to drive followers and increase brand ambassadors • Combined media solutions to engage members at every touch point within LinkedIn • Increased followers by 10 x in the first 3 months of the campaign
- 27. Sell - Emerald Technology 27 Challenge: Business Development in New Markets Solution: Set up a LinkedIn Group to reveal untapped talent pools in remote territories • Set up a LinkedIn Group – now at 13k members. • Reached connections beyond their network. • Kept up to date with latest news & insight on specific industry (in different countries) • Connected with and landed passive candidates via LinkedIn before they even began job hunting. – Ian Mullen, Executive Recruitment and Marketing Consultant, Emerald Technology ‘The strongest thing that we found with LinkedIn is that we have access to a large network of people who trust us a brand and ask questions and advice about the market in general, not necessarily in recruiting’
- 28. Transforming the way the world works.