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LinkedIn, Twitter, Facebook…Oh My!How to Use LinkedIn EffectivelyLewis & Clark CollegeCenter for Career and Community Engagement
ContextPart I
Only about 5 percent of people obtain jobs through the "open" job market -- consisting primarily of help-wanted ads on the Internet and in print publications.Another 24 percent obtain jobs through contacting companies directly -- the cold-calling method of job-hunting. Twenty-three percent obtain jobs through such means as employment agencies, college career-services offices and executive-search firms. The remaining 48 percent -- nearly half of all job hunters, obtain their jobs through referrals -- that is word of mouth. Why is this important?Source: US Department of Labor, 2001
Social media is the #1 web activity.Facebook is the 4th largest country.Ashton Kutcher and Ellen DeGeneres have more Twitter followers than the entire population of Ireland, Norway and Panama.80% of organizations use LinkedIn as their primary recruiting tool.Social Media
LinkedIn (est. 2003) is a free interconnected network of experienced professionals representing 170 industries and 200 countries.You can find, be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals.Source: http:press.linkedin.com/aboutWhat is LinkedIn?
Over 50 million members50% in the United StatesCompanies and organizationsRecruitersLC AlumsOther professional associationsWho’s on LinkedIn?
Present yourselfPart II
Snapshot ProfileUse a photo – it makes you seem approachable and helps others remember you.TIP: You are 40% more likely to receive opportunities if you get to 100% completion which includes: current position, 2 past positions, education, photo, summary, specialties and 3 recommendations.
Extended Profile
Make your profile public/full view.Request a public profile URL and add it to business cards, email signature, etc.Use lots of skills words throughout.Stay positive, professional and current.Profile Tips
Settings
Get connectedPart III
Levels of Connection1st Level – you know them.2nd Level – your contacts know them.3rd Level – your contacts’ contacts know them.
Think quality, not quantity.Link with people:You know from other sources.With whom you’ve had at least 1 meaningful interaction.For whom you could write a recommendation.From whom you could ask for a recommendation.Who have professionalism, integrity, etc.To Connect or Not to Connect
Upload your email address book“People” button at top“People you may know” boxFind People You KnowTIP: Ask for introductions!  After you’ve searched and have a list – look for 2nd level connections.  You can get introduced through a connection or even request an informational interview.
Join Groups“Search Groups” boxLC Net – LC AlumsWorkplace and professional associationsAdds connectionsParticipate in GroupsEngaging makes you knownYou can ask/answer questionsMake contacts for informational interviewsLinkedIn GroupsTIP: Keep it fresh!  Make a habit of periodically checking if old contacts have LinkedIn accounts and connect with people you’ve recently met.
Stand outPart IV
Ask for them…3 recommendations are required for 100% profile completionPotential employers look at theseTry to get one from each positionIn “experience” click “request recommendations”You can decide later whether to show or hide them on your profileGive them…Write recommendations when you are asked – if you feel comfortableInitiate the process tooClick recommend on the profile of a contactIt shows that you are grateful and helpfulRecommendations
Upload examples of your workBloglink, WordPress, Box.net, Slideshare, Google presentations, etc.Applications can be found under “more”Show Your Work
Find your way & Find jobsPart V
“Search companies” dropdown box at topSpecialtiesKey statisticsNewsRelated companiesUse company informationCurrent employeesClick on a few profiles to see how they got thereFormer employeesClick on a few profiles to see where people go nextNew hiresGet a sense of whether the company is hiringSearch Companies
“Jobs” button at the topAdvanced job searchLocationTitleExperience levelCompanyFunctionIndustryGet connected to those positionsClick on the title of the job“Inside Connections to the Company”Find 1st, 2nd and 3rd degree connectionsAsk them for the inside scoopSearch for Positions
Ask contacts if they have insider interview tipsRead LinkedIn profiles of employees to learn about current projects, lingo, etc.Read bio of potential manager and coworkersRead bio of person who vacated the roleAssess culture and fitInterview Preparation
LinkedIn Learning Centerhttp://learn.linkedin.com/Jobhunt.orghttp://www.job-hunt.org/onlinejobsearchguide/leveraging-linkedin.shtmlThe Riley Guidehttp://www.rileyguide.com/network.html#n101Resources
Contact UsCenter for Career and Community EngagementLocated in room 206 of Albany Quadranglecareers@lclark.edu503-768-7114Questions?

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Linked in presentation

  • 1. LinkedIn, Twitter, Facebook…Oh My!How to Use LinkedIn EffectivelyLewis & Clark CollegeCenter for Career and Community Engagement
  • 3. Only about 5 percent of people obtain jobs through the "open" job market -- consisting primarily of help-wanted ads on the Internet and in print publications.Another 24 percent obtain jobs through contacting companies directly -- the cold-calling method of job-hunting. Twenty-three percent obtain jobs through such means as employment agencies, college career-services offices and executive-search firms. The remaining 48 percent -- nearly half of all job hunters, obtain their jobs through referrals -- that is word of mouth. Why is this important?Source: US Department of Labor, 2001
  • 4. Social media is the #1 web activity.Facebook is the 4th largest country.Ashton Kutcher and Ellen DeGeneres have more Twitter followers than the entire population of Ireland, Norway and Panama.80% of organizations use LinkedIn as their primary recruiting tool.Social Media
  • 5. LinkedIn (est. 2003) is a free interconnected network of experienced professionals representing 170 industries and 200 countries.You can find, be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals.Source: http:press.linkedin.com/aboutWhat is LinkedIn?
  • 6. Over 50 million members50% in the United StatesCompanies and organizationsRecruitersLC AlumsOther professional associationsWho’s on LinkedIn?
  • 8. Snapshot ProfileUse a photo – it makes you seem approachable and helps others remember you.TIP: You are 40% more likely to receive opportunities if you get to 100% completion which includes: current position, 2 past positions, education, photo, summary, specialties and 3 recommendations.
  • 10. Make your profile public/full view.Request a public profile URL and add it to business cards, email signature, etc.Use lots of skills words throughout.Stay positive, professional and current.Profile Tips
  • 13. Levels of Connection1st Level – you know them.2nd Level – your contacts know them.3rd Level – your contacts’ contacts know them.
  • 14. Think quality, not quantity.Link with people:You know from other sources.With whom you’ve had at least 1 meaningful interaction.For whom you could write a recommendation.From whom you could ask for a recommendation.Who have professionalism, integrity, etc.To Connect or Not to Connect
  • 15. Upload your email address book“People” button at top“People you may know” boxFind People You KnowTIP: Ask for introductions! After you’ve searched and have a list – look for 2nd level connections. You can get introduced through a connection or even request an informational interview.
  • 16. Join Groups“Search Groups” boxLC Net – LC AlumsWorkplace and professional associationsAdds connectionsParticipate in GroupsEngaging makes you knownYou can ask/answer questionsMake contacts for informational interviewsLinkedIn GroupsTIP: Keep it fresh! Make a habit of periodically checking if old contacts have LinkedIn accounts and connect with people you’ve recently met.
  • 18. Ask for them…3 recommendations are required for 100% profile completionPotential employers look at theseTry to get one from each positionIn “experience” click “request recommendations”You can decide later whether to show or hide them on your profileGive them…Write recommendations when you are asked – if you feel comfortableInitiate the process tooClick recommend on the profile of a contactIt shows that you are grateful and helpfulRecommendations
  • 19. Upload examples of your workBloglink, WordPress, Box.net, Slideshare, Google presentations, etc.Applications can be found under “more”Show Your Work
  • 20. Find your way & Find jobsPart V
  • 21. “Search companies” dropdown box at topSpecialtiesKey statisticsNewsRelated companiesUse company informationCurrent employeesClick on a few profiles to see how they got thereFormer employeesClick on a few profiles to see where people go nextNew hiresGet a sense of whether the company is hiringSearch Companies
  • 22. “Jobs” button at the topAdvanced job searchLocationTitleExperience levelCompanyFunctionIndustryGet connected to those positionsClick on the title of the job“Inside Connections to the Company”Find 1st, 2nd and 3rd degree connectionsAsk them for the inside scoopSearch for Positions
  • 23. Ask contacts if they have insider interview tipsRead LinkedIn profiles of employees to learn about current projects, lingo, etc.Read bio of potential manager and coworkersRead bio of person who vacated the roleAssess culture and fitInterview Preparation
  • 25. Contact UsCenter for Career and Community EngagementLocated in room 206 of Albany Quadranglecareers@lclark.edu503-768-7114Questions?

Editor's Notes

  • #5: http://www.youtube.com/watch?v=sIFYPQjYhv8
  • #9: # of recommendationstwitter