Linked in slideshare from ndm
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LinkedIn is a powerful social media platform for professional networking and business development. It has over 500 million users globally. The United States, India, and the United Kingdom have the most LinkedIn users. With a strong LinkedIn presence, a company can generate brand awareness, build relationships, find new customers and leads, and enhance search engine optimization. Regular posting of high-quality, engaging content is important for success on LinkedIn.
Linked in slideshare from ndm
- 1. Getting the Most Out of LinkedIn in 2013
- 2. WHAT IS LINKED IN? LinkedIn is a social With 3 million users, India has networking website for the fastest-growing network of professionals and is users as of 2009. mainly used for The Netherlands has the highest professional networking. adoption rate per capita outside the US at 30%. LinkedIn has 21.4 million monthly unique U.S. visitors and 47.6 million In January 2013, the countries globally. with the most LinkedIn users were: The membership grows by approximately two new members • United States with 73.29 every second. million members • India with 18.34 million About half of the members are in members the United States and 11 million are • United Kingdom with 10.95 from Europe. million members
- 3. What isNEW DAWN MEDIA … also called: * Online Marketing * Social Media Marketing * Content Strategy * Inbound Marketing * Branded Content * It is how a brand creates, delivers and governs original, curated or user generated content to attract and retain customers, while positioning the brand as a credible expert and, ultimately, motivating a change in behavior - buying behavior.
- 4. How does LinkedIn make the sale? I was at a client site recently listening in on a sales call with a prospect who my client had been chatting with for months. It was a lovely call. Laughter, in-jokes, obvious rapport. They were introduced on LinkedIn; they tweeted each other daily. Yet nothing was going anywhere. I wrote a note in front of him, which he repeated: We’ve been chatting for a while now. And the more I get to know you, the more I see the possibility of our working together somehow. What would you need to know about my solution to know if it would fit, and if your colleagues would be willing to consider adding something new to what they are already doing so well? The conversation shifted. The man was happy to answer: We’re starting to go through the process of an M&A, and won’t be able to take on anything new for about a year. Can we revisit this in 6 months? At that time there will be new people on board (I might even be gone!), and I don’t know what the hierarchy will be, but we can discuss it. Client kept talking. In 6 months, WE GOT THE SALE! There could be no buy in, no decision team, and most likely no purchase. Does that make you want to continue being ‘friends’ or end the ‘friendship’? Do you want to ask for a referral? How much time do you want to spend being ‘friendly’ vs closing a sale? And how will you know when/if it’s time to pull the plug, or ask the hard questions?
- 5. 1. Get your company on LinkedIn. It sounds obvious, but you need to sign up for an account NOW. We will be designing this page so it works for you. This includes a proper logo, a link to a Twitter feed, a brief overview of company milestones, and more. This is included in your monthly rate.
- 6. The emergence and growth of social media applications that focus entirely on photographs has required companies to take a closer look at the way images reflect their brand. The way in which Instagram and Pinterest and Google take the persuasive power of pictures to a new level, creating engagement between consumers and brands based entirely on visual cues, demands that the imagery put forth on behalf of your brand is coherent. In other words: PHOTOS & VIDEO ARE VERY IMPORTANT!!! 6
- 7. Content fuels customer engagement at all stages of the customer life cycle from top of funnel to ongoing relationship. It is harder-working than other media because it covers the entire purchase cycle. YOUR SALE DOES NOT END AFTER THE TRANSACTION!!! WE KNOW THIS! DO YOU? 7
- 8. LinkedIn is the most powerful social networking site to help you grow your business. If you want to hang with the big players—a place where connections are made, leads are generated, and deals go down—then you need to spend more of your time on LinkedIn. LinkedIn is a valuable resource for small businesses because you can grow relationships and drive new business. However, you need someone working on it and communicating and connecting people every day. We can gain you new 3,000 new connections in 3 months.
- 9. Like other social networks, it all starts with your profile. From there we can: • mine your network for connections, • nurture new leads • join groups and gain wider reach, • ask and answer questions, and • stay up on the latest news and trends in your industry.
- 10. LinkedIn allows companies to display up to three products or services in the form of 640 x 220 pixel images. This gives visitors an easy visual representation of what your company does. Everybody loves pictures. We can get quick video from any iphone for YouTube testimonials—but that might be not even be necessary. Short videos can be recorded and easily uploaded with most smartphones, allowing to quickly give glimpses into your company. Everyone loves office tours & shopping!
- 11. No matter what your line of work or type of business, LinkedIn can be beneficial for: Demonstrating expertise through the content you post in the site’s Answers section. Scroll through open questions posed by others on the site and answer those that fall in your area of expertise. Connecting with professionals like you in the Groups area. Groups are discussion forums centered on a topic or industry. You can use the Groups area to share ideas with peers, pick up a few tips to help your organization grow, and connect with people who share similar passions. Helping your search engine optimization efforts. Search engines love inbound links, and your personal profile and company page can both link back to your website, giving you a higher rank in the world of Google. Staying on top of industry news. Using LinkedIn today you can get the latest news sent right to your inbox.
- 12. LinkedIn's status updates allow others to like and comment on status updates on company pages — much like Facebook. So there's plenty of room for more connections and fans between your company and LinkedIn users.
- 13. We create an event page, fill out all the information we can, and invite others to attend that are potential buyers. Remember, when someone accepts an invitation to attend, it will show up on their LinkedIn profile, extending the reach of the event to others.
- 14. We connect with companies you are interested in. We follow companies that are potential clients for you, interact with them, and most importantly, build relationships online. LinkedIn allows you to see part of another company without ever getting up from your desk. Whether it's B2B sales or a new consumer buyer, we study the company you are trying to interact with on LinkedIn. Furthermore, we interact with its employees, who you can also see you on LinkedIn.
- 15. Creating a LinkedIn group and joining LinkedIn groups gives the ability to generate an amazing number of leads from high-end decision makers. Here’s how we maximize you in LinkedIn groups: - Add keywords in the description to increase your search rankings on LinkedIn’s search section. - Add keywords in the title of the group to be found on Google. - Add your company website or blog to the group to drive traffic to your site. - Add your blog RSS feed to the group so every new article is automatically posted to the home page of every group member. - Send a weekly message that adds value for group members and drives traffic back to your site. -Connect people in the group by making introductions to those who could potentially do business with you. All of these points will help you generate more leads for your business.
- 16. We get recommendations and testimonials from users , clients and customers. People rely on other people's opinion before obtaining a product or service, “The fabric I bought from which is why word of mouth marketing Shatto was absolutely is extremely important for a business. fabulous! THE 350 room When we set up your company's page, hotel I redecorated has LinkedIn will give you the option to get turned out just wonderful recommendations, by default. We not because of the products only do this, but we get as many as we we got from there. I can’t can. Much like anything on LinkedIn— wait to buy more!” we rewrite and customize the default recommendation request message. - Designer, Gloria Wenht This is likely to increase the response to your recommendation requests.
- 17. Evaluate Existing Content on the Basis Of… Usefulness & Relevance Clarity & Accuracy Influence and Engagement Completeness Voice and Style Usability and Find Ability
- 18. Social Media Communications is Content Marketing Content
Editor's Notes
- #18: Clarity & Accuracy: Is the content understandable to customers?Is the content organized logically & coherently?Is the content correct?Does the content contain factual errors, typos, or grammatical errors?Do images, video, and audio meet technical standards, so they are clear?Influence & Engagement: Does the content use the most appropriate techniques to influence or engage customers?Does the content execute those techniques effectively?Does the content use too many or too few techniques for the context?Completeness: Does the content include all of the information customers need or might want about a topic?Does the content include too much or too little information about a topic for the context?Voice & Style: Does the content consistently reflect the editorial or brand voice?Does its tone adjust appropriately to the context—for example, sales versus customer service?Does the content convey the appropriate editorial and brand qualities?Does the content seem to have a style? If so, does the content adhere to it consistently?Does the content read, look, or sound as though it’s professionally crafted?Usability & Findability: Is the content easy to scan or read?Is the content in a usable format, including headings, bulleted lists, tables, white space, or similar techniques, as appropriate to the content?Does the content have the appropriate metadata?Does the content follow search engine optimization (SEO) guidelines—such as using keywords—without sacrificing quality in other areas?Can customers find the content when searching using relevant keywords?