Linked in updates you need to know and master
- 1. Barb Osier Breeser March 22, 2017
- 2. INSIGHT. STRATEGY. EXECUTION. โข Websites โข Mobile Apps โข Mobile Advertising โข Social Media Advertising โข Video โข Text Message Marketing โข Recruitment Campaigns โข Trade Show Marketing โข Retail Campaigns โข Text Message Marketing โข Apartment Marketing โข Backroom for other Agencies
- 3. Send me an email: Barb@purplegator.com and I will send you the link to this presentation on our companyโs Slideshare and a copy of the handout.
- 4. Agenda โข The importance of LinkedIn for individuals & companies โข Writing Articles / Getting published on LinkedIn โข How to use keywords โข Customize your profile โข Effective headlines & summaries โข Should you connect with everyone who asks? โข Build your network โข What has changed with the new LinkedIn? Practically everything.
- 5. Like the Chamber of Commerce
- 6. Who has a LinkedIn Profile?
- 7. Who can attribute new clients and new business to the work theyโve done on LinkedIn? Who has over 500 connections? Who is using keywords and titles strategically to be found in searches?
- 8. What will the boss think?
- 9. LinkedIn is much more than just a place to find a job!
- 10. Highlight: Why would someone want to do business with YOUR company?
- 11. Writing Articles / Publishing on LinkedIn According to Demand Metric, 80% of people appreciate learning about a company through custom content*. * https://www.demandmetric.com/content/content-marketing-infographic And 70% would rather learn about a company through articles rather than advertising* Benefits of Publishing on LinkedIn โข Allows you to publish content even if you donโt have a blog โข Establishes your position as an Industry Expert โข Provides value to your connections โข Your connections are notified every time you publish โข People can share your articles with others, increasing your exposure โข If your article is selected by LinkedIn Pulse, your exposure will be HUGE.
- 12. Write an article on LinkedIn To write an article, click on Home, then click on Write an Article
- 13. Share a presentation using Slideshare Itโs easy to upload and add to your profile. Be sure to save file as a PDF first! Hover your mouse over the presentation and select Add to Profile. Use your keywords in the description and tags.
- 16. Can they find you?
- 18. What do people see when they find you? โข Professional Profile Picture (get one @ www.fiverr.com) โข Your name โ keep it simple and customize your LinkedIn URL โข A Great Headline โ hereโs where you use your keywords โข A Terrific Summary
- 19. Customize your public profile URL
- 20. Click on your picture (Me), View Profile, Contact and Personal Info Click on the pencil to edit Looks nice and clean, makes it easier to share.
- 21. Effective LinkedIn Headlines tell people โข WHAT you are โข WHO you are โข HOW connecting with you will make their job/life better โข GIVE PROOF when you can. Credible examples NOTE: 120 character max
- 22. Great Headline examples โข Executive Recruiter|Speaker|Author |I help you create a better career. Featured on Fox/CBS/CNN โข Fundraising consultant who helps major non-profits raise more money |Clients include the Red Cross and YMCA. โข Personal Trainer who helps high school athletes get stronger and faster |Certified by the American Council on Exercise.
- 23. Write a Compelling LinkedIn Summary
- 24. Your Summary is the place you tell WHY someone will benefit from connecting with you โข WHO do you want to reach? โข WHAT do you want them to learn? โข HOW do you want them to feel? โข WHY should they connect with you? Include: โข Your best accomplishments โข Your value โข Facts & figures about your industry โข Differentiators: what makes you different from all the other financial advisors out there NOTE: 2000 character max
- 25. Should I connect with everyone who sends me a LinkedIn request?
- 26. Think of it like a virtual business card exchange. If you would say NO to swapping business cards, then donโt accept a LinkedIn request. Otherwise โ take a look at the profile and learn more.
- 27. Sketchy request for connectionโฆ
- 28. Click on the profile to learn more about the potential value of connecting
- 29. Connect with people you already know Build and nurture your network
- 30. Connect with people you want to know Build and nurture your network
- 31. Connect with people they know Build and nurture your network
- 32. When you send an invitation to connect, the recipient can choose to report you as a person they don't know or worse... a SPAMMER! After a few people report your invitations, you will find your account restricted. BUT donโt be a spammer!
- 33. Remove a connection Click on the ellipsis and then click Remove Connection
- 35. Request a Recommendation Tell how you know him Personalize your request.
- 36. The best way to get a Recommendation ? Give one! It will be a pleasant surprise for the person you recommend, and more often than not she will reciprocate!
- 37. Save your profile as a PDF Just click on the elipsis
- 38. Here are a few of the most important changes: โข The look of your profile page itself. โข The background image is different. You can upload a new one or reposition the one you already have. โข The Summary is different โ now only the first 2 lines show. Make them good ones. About 230 characters. โข The Skills section โ only the top 3 skills show now. Make sure they are the top 3 you want to be found for. โข Groups has changed. Only 7 group logos show at a time on your profile โข Search โ more functions & search parameters are only available to paid accounts. โข Connecting โ you can now easily connect to 3rd degree connections. โข Backups and archives โข Jobs โ you can now advise LinkedIn that youโre open to hearing from recruiters. What has changed with the new LinkedIn?
- 39. Your background image has changed
- 41. Your summary has changed. Approx 235 characters. Make the most of it
- 42. Keywords are so important here. What do you want to be found for? Your headline is NOT your job title. Tell the problems you solve & the value someone would get from connecting with you. 120 characters max You have one chance to make a great first impression. only 1st degree connections can see your phone # and email in your contact info
- 43. Featured Skills โ only the top 3 are displayed*. Click edit (pencil) * Make sure they are the ones you want to be found for. To get here: Click on ME, View Profile, scroll to your Skills section
- 44. To Reorder, click the hamburger and drag NOTE: You can delete a skill by clicking the X Click and drag
- 45. From LinkedIn: As part of our new desktop experience, the following Premium search filters are now only available in our LinkedIn Recruiter and Sales Navigator offerings. 1. Years of Experience 2. Function 3. Seniority Level 4. Interested In 5. Company Size 6. When Joined Search functions have changed NOTE: You can do Boolean searches in the search bar (see LinkedIn help section for details) Free search options
- 46. Premium Subscription Plans We have Premium account options for job seekers, sales and talent professionals, as well as the general professional who wants to get more out of LinkedIn. If you have a free account and want to upgrade, you can compare account types described below. โขGet hired and get ahead with Premium Career. โขGenerate leads and build your clientele with Sales Navigator. โขFind and hire talent with Recruiter Lite. โขGet detailed business insights and expand your business with Premium Business. โขImprove your existing skills and learn new ones with LinkedIn Learning. LinkedIn Premium Subscription Options NOTE: Pricing is not easy to find. With each option they give you a monthโs free trial. If you click through Iโm sure youโll find the pricing eventually
- 47. Your groups have moved Click on the Rubikโs cube Also found here is Create A Company Page
- 48. Your groups: A standard newsfeed and more. Click on this gear to change the order in which your groups are displayed on your profile. Your Profile displays 7 Group logos at a time
- 49. Change the order groups are displayed on your profile Click on the teepee and that group will jump to the top of the list.
- 50. Search a contact: Let Google do the work for you
- 51. Search a contact in LinkedIn WARNING Do NOT click here! Instead, Click on his name
- 52. NOTE: Dave is a 3rd level connection
- 53. Previously it was complicated to connect Happy news: We no longer need the backdoor or secret passageway!
- 54. Simply Click Connect Now you can easily connect with 3rd levels
- 55. Be brief but effective with your 300 characters โข Connect before an upcoming appointment โข Where you met โข Who you know in common โข Who recommended you โข You read a post he wrote โข You saw him or his company in the news โข A problem you can solve for him Connect โ be sure to customize your invitation
- 56. Connect โ be sure to customize your invitation
- 57. LinkedIn is Removing the Relationship section of the profile โ where you may have kept reminders, notes and tags. You can download the data thru May 31, 2017. These are moving to paid services โ Sales Navigator or Recruiter Lite. Get an archive of your data Relationship Section is going away
- 58. Get an archive of your data
- 59. Download .csv of LinkedIn connectionsโ emails This feature may not continue to be available, so I recommend downloading so you have the data if you need it.
- 60. NOTE: The file I received contained only first name, last name and email address Download .csv of LinkedIn connectionsโ emails
- 61. Looking for a job? Open to a new opportunity?
- 62. Update Preferences From the Jobs tab: Let LinkedIn know youโre open to hearing from recruiters
- 63. Let them know youโre open
- 64. One last thing: Donโt notify your network of every profile change!
- 65. LinkedIn is the single best place to build your network and establish yourself as an industry expert. Used properly, this tool will help you increase sales, increase referrals and advance in your career.
- 66. Send me an email: Barb@purplegator.com and I will send you the link to this presentation on our companyโs Slideshare and a copy of the handout.
- 67. Barb Osier Breeser PURPLEgator โ an atsMobile company Digital Mobile Marketing Strategist TWITTER: @barbosier EMAIL: Barb@PURPLEgator.com FACEBOOK: Facebook.com/PURPLEgatorMobile LINKEDIN: linkedin.com/in/barbbreeser OFFICE: (515) 850-1162 MOBILE: (515) 371-7552