LinkedIn 80/20: Getting More Results With Less Effort
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The document discusses using LinkedIn effectively using the 80/20 principle. It explains that 80% of results typically come from 20% of causes. The document provides tips for optimizing a LinkedIn profile, engaging with others by commenting and sharing posts, and participating in groups. It recommends focusing efforts on the 20% of LinkedIn activities that provide the most benefits, like engaging with influential users and groups. The document promotes a LinkedIn training course that teaches how to find new clients through LinkedIn in under 30 minutes per day.
LinkedIn 80/20: Getting More Results With Less Effort
- 1. LINKEDIN 80/20: GETTING MORE RESULTS WITH LESS EFFORT Ted Prodromou www.tedprodromou.com
- 4. LinkedIn 80/20: Getting Better Results With Less Effort Understanding the Power of LinkedIn 2. Understanding the Power of 80/20 3. Combining 80/20 With LinkedIn 1. There’s a special bonus for those who stay on the webinar until the end!
- 17. I Needed To Recession-proof My Business
- 18. What If You Could Predict How Many New Clients You Would Have Each Month?
- 19. What If You Could Get As Many New Clients As You Wanted Whenever You Wanted?
- 21. Sounds Crazy Doesn’t It?
- 23. I Spent Just 30 Minutes a Day Helping People
- 24. My Experiment Worked Better Than I Imagined
- 25. My Initial Results • The number of times I appear in LinkedIn Searches increased 120% • The number of times my profile was reviewed by others increased 150% • The number of people reaching out to me to connect tripled • The number of people emailing or calling me after connecting quadrupled • Traffic to my website increased over 400% • And I picked up a couple of new ideal clients!
- 26. Now I Have Predictability In My Business
- 28. How Do I “Create” Customers?
- 30. THE POWER OF LINKEDIN
- 31. 277 Million LinkedIn members (March 2014)
- 32. More Than Two New Members Every Second
- 33. Executives From Every Fortune 500 Company
- 34. 53% of business-to-business marketers have acquired a customer through LinkedIn (HubSpot)
- 35. 83% of online business-to-business marketers use LinkedIn, compared to 53% for business-to-consumer (HubSpot)
- 36. 61% of social media users primarily use LinkedIn for professional networking, compared to 22% for Facebook, and 4% for Twitter (Lab42)
- 37. 81% of LinkedIn users belong to at least 1 group, 52% of whom participate in group discussions (Lab42)
- 38. 65% of journalists have used information on LinkedIn as research material (Integer Group)
- 39. 77% of LinkedIn members use the site to research people and companies, 69% to reconnect with past business associates and 50% to build new networks (Power Formula)
- 40. 43% of employers use social media to recruit – of those, 88% use LinkedIn, 46% Facebook and 22% Twitter (Mashable)
- 41. 9 out of 10 C-level executives use LinkedIn at least once a week for at least one hour (Forbes)
- 42. 87% trust LinkedIn as a source for decision making (HubSpot survey)
- 43. 49% find LinkedIn to be a good source for word of mouth information on brand experiences (HubSpot survey)
- 44. LinkedIn has become one of the most trusted authority sites on the internet
- 45. Three Ways to Use LinkedIn • Get found by other people • Find other people • Establish your authority by helping others and sharing great content
- 46. Three Keys to LinkedIn Success • Build a strong foundation • Focus on helping others • Be consistent
- 47. Build a Strong Foundation Your LinkedIn Profile is the Key to LinkedIn Success
- 48. Build a Strong Foundation People Review Your LinkedIn Profile Before They Do Business With You
- 49. Build a Strong Foundation Think of our LinkedIn profile as your website where you want to grab people’s attention
- 50. Build a Strong Foundation
- 51. Build a Strong Foundation
- 52. Build a Strong Foundation
- 53. Build a Strong Foundation When you add too many characters in your name field it cuts off your professional headline
- 54. Build a Strong Foundation Complete Your Profile to at least the All Star Level
- 55. Build a Strong Foundation Make at Least 500 Connections
- 56. Build a Strong Foundation Create a Compelling Professional Headline
- 57. Build a Strong Foundation Create a Compelling Professional Headline
- 58. Build a Strong Foundation Create a Compelling Professional Headline
- 59. Build a Strong Foundation Use a Professional Headshot
- 60. Build a Strong Foundation Use Keywords in Your Profile Especially in Your Summary
- 61. Get At Least 5 Recommendations • LinkedIn requires at least five recommendations to consider your profile “complete” • Because of compliance issues, financial advisors can’t display your recommendations • Get five recommendations from friends or colleagues then hide them from your profile
- 62. HELPING OTHERS
- 63. Status updates • Share interesting articles, blog posts, videos and updates in your Status Updates • You can use @ and # like on Twitter
- 64. Like, Comment and Share Content From Pulse
- 65. Like, Comment and Share
- 66. Join in your network’s discussions
- 67. Endorse others
- 68. Recommend others
- 69. Send a personal note after connecting
- 70. Comment, Like and Share Company updates
- 71. Comment, Like and Share Influencer posts
- 72. Participate in active groups
- 73. BE CONSISTENT
- 75. Website Traffic
- 76. What I learned • When I was fully focused during my daily LinkedIn visits, the number of views of my profile increased, the number of Likes of my posts, and sharing of my content increased • When I was just “doing my time” and not fully engaged, I had almost no engagement from others • I could generate more engagement with 10 minutes of focused time than during 30 minutes of unfocused time • Saturday is the best day to share content and engage others in conversation
- 77. Have a plan • Focus on interacting in no more than 2-3 groups at a time so you don’t spread yourself too thin • Never self-promote in groups. Focus on helping others and they will get to know, like and trust you which builds long-term relationships. • Always send personalized invitations when you are reaching out to others • Always send personalized emails to people you connect with and let them know why you appreciate them connecting with you • Have fun!
- 78. THE POWER OF 80/20
- 79. Pareto Principle The Pareto principle states that, for many events, roughly 80% of the effects come from 20% of the causes. Pareto developed the principle by observing that 20% of the pea pods in his garden contained 80% of the peas. Business-management consultant Joseph M. Juran suggested the principle and named it after Italian economist Vilfredo Pareto, who observed in 1906 that 80% of the land in Italy was owned by 20% of the population
- 80. 80/20 Basics 80/20 80% of the traffic travels on 20% of the roads 80/202 64% of the traffic travels on 4% of the roads 80/203 52% of the traffic travels on 0.8% of the roads
- 81. Perry Marshall’s 80/20 Tool www.8020curve.com
- 82. If 50 people spent $100 how many would spend $500?
- 83. LINKEDIN + 80/20 = SUCCESS
- 84. Where do you spend your time on LinkedIn?
- 90. Create a Plan • Determine your LinkedIn objectives • Document your profile views and the number of times you appear in searches • Find quality groups which have a lot of activity • Focus on 2-3 groups at a time • Join existing, active conversations in groups • Comment, Like and Share other people’s posts • Comment, Like and Share Company page posts • Post on your Company page • Track your profile views, the number of Comments, Likes and Shares of your posts and of your Company page
- 91. Which activities bring you the most return on your time investment?
- 105. Look at the Discussions
- 106. Follow Popular Companies and Comment on Their Updates
- 107. Join in your network’s discussions
- 108. Like, Comment and Share Influencer Updates
- 109. Conclusion • We explored the power of LinkedIn • You saw how 80/20 can exponentially improve your results with less effort • You know how to get the maximum results from LinkedIn by applying the 80/20 Principle
- 110. Bonus • For those still on the webinar, I’m offering you a complimentary LinkedIn profile review which I normally charge $297. • If you are interested, fill out the contact form on www.tedpro.co and I will schedule your profile review
- 111. Let Me Ask You A Simple Question
- 112. If I Could Teach You Exactly How To Use LinkedIn To Find One New Affluent Client Per Week
- 113. Would You Let Me Teach You?
- 114. We’ve covered a lot of ground today but we’ve barely scratched the surface about how LinkedIn can help your business
- 115. LinkedIn is growing like crazy and constantly adding new features
- 116. There’s a buzz about LinkedIn but most people still don’t get it
- 117. You have a golden opportunity to gain huge competitive advantage by learning how to use LinkedIn effectively
- 118. Let Me Introduce You To My Brand New Course…
- 120. What This Course Is…
- 121. You’ll Know More About LinkedIn Than 90% of the Members
- 122. You’ll Know Exactly Who Your Ideal Client Is
- 123. How To Get Their Attention
- 124. How To Get Them To Call You Instead of You Chasing Them
- 125. What Makes This Course Different?
- 126. You Get Direct Access To Me
- 128. I’ll Show You Exactly What I Do
- 129. It’s My Intention To Make You a LinkedIn Expert
- 130. Attract Affluent Clients Anytime
- 131. I’ll Show You How To Generate Leads
- 132. And I’ll Show You Engage Them So They Know, Like and Trust You Immediately
- 133. This Is Unlike Any Course You’ve Ever Taken
- 134. This Is Not An Outdated LinkedIn Course With Last Year’s Information
- 135. You Get The Tools, Knowledge And Tips That Work On LinkedIn Today
- 136. Learn Specific Strategies You Can Use Immediately
- 137. You’ll Get Immediate Results Guaranteed!
- 138. How Would That Feel?
- 139. Here’s Some of What You’ll Learn • How to engage prospects so they trust you immediately • Where your ideal clients hang out on LinkedIn • The best times to post content for maximum exposure • Profile tips that put you at the top of the search results • And more secrets that will let you dominate LinkedIn!
- 140. Here’s What You’ll Receive • Four weekly online webinar training sessions where I’ll show you exactly how to get instant results on LinkedIn in less than 30 minutes a day • A bonus online webinar training session where I’ll teach you everything you need to know about LinkedIn Advanced Search • Bonus videos showing you how to use new LinkedIn features as they’re released
- 141. What Is My Investment? • LinkedIn Accelerator is amazing and you’re probably wondering how much does it cost? • I normally charge $1997 because of the amount of direct access to me you will receive • But I decided I want to create a ton of new success stories • Which means you are in luck!
- 142. Your Investment In The Complete Linked Accelerator System Is Just $497
- 143. Still Not Convinced?
- 144. My Unconditional Guarantee • I guarantee you will see results from Linked Accelerator if you do exactly what I show you • If you do what I show you and you don’t get results, I will refund every penny • You have nothing to lose so register now!
- 145. Register Now! Only $497 until Sunday March 9th www.linkedaccelerator.com The first 10 registrants will receive a free 30 minute one-on-one consultation with me