Linkedin Overview - Feb 24th
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The document provides tips and strategies for using LinkedIn effectively, including growing one's professional network on LinkedIn, participating in groups, customizing one's profile, using various LinkedIn features and applications, and maintaining an active online presence to build one's professional brand.
Linkedin Overview - Feb 24th
- 1. Get LinkedIn Dan Miller
- 3. Dan’s Journey Started March 2009 – Due to Reorganization Was not on any social media! 1 Year later - on 4 social media networks and reading everyday how the face of business is being changed. “History Book Stuff!” Social Media has become part of my brand fabric May 2009 thought I’d maxed out my current network at 100 contacts Now 500+, 64 groups, Asking questions, polling audiences, making contacts Learning something new everyday – don’t consider myself a power user Philosophy – The tools, applications, participation enhance your brand! “ Pay it forward” – WIIFM? – Give to get , Build your reputation Turn static into dynamic – gives you a soul…its your brand to build Companies checking, validating and finding on Social Media Bonus…Cheaper Linkedin - $200 for 30 days, 1 month on Careerbuilder $1,500
- 4. Linkedin Demographics? Over 60 million professionals use LinkedIn to exchange information, ideas and opportunities. The “LinkedIn Professional:” 41 years old; $109,703 household income; 64% male; 80% college grad / post grad. 22% - Senior Executives – most happily employed 30% - Savvy Networkers – Most read blogs 55% employed, 19% consulting, 9% consulting but looking 21% - Exploring Options – Looking for jobs 28% - Late Adopters – not sure – invited by a contact – Average of 23 connections “ IT’S NOT A PLAYGROUND FOR THE UNEMPLOYED” Powerful business tool….research prospects, stay current, attract customers Source – Beth Snyder Bulilk – November 2009
- 5. My Networking Philosopy Focused Networking Narrow audience, starting out, colleagues only, regional Wide Spread Networking National scope, improved search results, same disciplines LIONS – Linkedin Open Networkers Global, recruiters, social media & branding gurus, etc I’m a B – 1 st , 2 nd , 3 rd contacts are key for me Better searches, wider audience, participation gets seen Company/people query – Net is 6.8 Million people Highly recommend inviting 1 or 2 super connectors GOTO Toplinked.com – Linkedin becomes powerful!!!
- 6. Dano’s tips – Not Shown 100% Profile Current/past positions, Education, Summary, Photo, Spec, Recommendations Specialties – very important for key work searches Utilizing Headline and Network Updates Tagline/Headline – single most valuable piece of real estate on linkedin May want to update every so often, 6 word branding statement Network Update – shows your active and in the game – goes to 1 st degree Sky is the limit, looking, volunteer, studying, prepping, core area expertise No more than once a day – at least 3x a week (recruiters, employed) Recommendations – give and take – not a big fan of reciprocal Large variety and cross section of people you’ve worked with Call them first – check spelling! Importance of giving – asked for 20 and given nothing – pretty selfish
- 7. Dano’s tips – Not Shown Home Screen – 1 st degree updates Status, Rec, Profile. Group, Connection, App, Q&A Every time change something – notified vice versa – skin in the game RECOMMEND ONCE A DAY CHECK UPDATES AND HIT MORE Also Hide – if someone gets annoying 50 Recruiters/Talent Acquisition people linked up – Billboard – I’m in Who’s viewed my profile – neat algorithm Set up visibility to you thru Settings – GOT INFO INTERVIEW LAST WEEK! Contacts- new Beta feature – sort by tag or you can opt out Could become powerful feature – organize lots of contacts Exporting contacts to Outlook/Excel – worth doing – backup – tickler Inviting Contacts – Customize or die – IDK – shows you give a damn Story and intro has to be powerful and to the point Introductions – Great way to use windmill marketing – pay it forward Unless you have a common group – will need to get intro for 2 nd /3 rd contacts
- 8. Dano’s tips – Not Shown Groups – 100,000+ groups – Share, participate, learn, network Beauty besides like mindedness – don’t need 2 nd /3 rd contact Lead discussions, build reputation – thank those that comment Check activity when joining – some are so large discussion get lost Look for sub-groups – Also bridge unemployed time by building a group Search groups – highly recommended – gauge participation JOINED HYPE – Discussions turned off?!? BE COGNIZANT – The Larger the groups the more spam – find your niche When you change a group – profile is updated FOLLOWING TAB – GAUGE YOUR ACTIVITY – Following participated What’s your reach???? Search Engines – Your reach is as far as your 1 st , 2 nd , 3 rd contacts Job Search – Break it down as finite as you wish Company Search – Very powerful tool – Show Example of BBC Former and new hires show pathways – likely understand being out of work Show Companies in your network…direct tie back to jobs in your network!!!
- 9. Dano’s tips – Not Shown Applications – Cuff links, polished shoes, accessories – goes out to 1st Answers Participate and be seen – ask questions Search for things that you are interested in (open/closed) Example – My Q&A – Rate best answers Reading List by Amazon Powerful Tool – tell you network what you enjoy and write about it Follow people that enjoyed the same book – attempt to connect Events – Show activity – Search by state, city, virtual, f-f, Google presentation/Slideshare Professional way to introduce yourself thru .ppt Link people to your profile in social media – my examples branding
- 10. Dano’s tips – Not Shown Polls – Simple way to tell the network what you find important Goto my polls – Answer, Asked, Ended What do your people in your network care about? Company Buzz Need a Twitter profile Way for instant gratification during searches/detective work Box.net Sharing content online Post files, share and drive traffic to you - .jpg/word files/excel My examples – dream board and generational shifts for LDA Others Blog Link – See Tom Raducha Tripit – let fellow people contacts know where you are going 3 Websites to post on your profile – Twitter, You Tube, Blog, Facebook Lastly.. Utilize the help button on linkedin for ?’s Check out the blog at bottom for news
- 11. Dano’s key tips Social Media is a long term strategy – It’s a lot like tending a farm Utilize headline/network updates – Be memorable and stay relevant Groups – Join, participate, ask – move dialogue forward Facilitate your discussions – Follow up/don’t disappear = visibility Show appreciation – acknowledging = future help, connections Spell-Check!!! Avoid Ninjas (ie. attacks)…will not change ignorance – harm yourself Personalize invites….”Customize or die” Add value to your network – Matchmaker, send articles, comment You don’t create followers, you create evangelists spreading your brand Use the applications!!! – give network every oppt to experience “YOU” Scan your home page daily for other updates – stay in the know Further yourself as thought leader in your profession – Ask and answer Promote your profile everywhere!