Linked Production Pitch
- 1. Linked Production: Two One- minute cinema adverts that raises awareness of the dangers of misrepresentation that reflects a different approach by showing this group in a new more positive lightBy Suhur HersiYasminNtiNatasha Nti
- 2. Significance? WHO CARES!?! Black youths are ‘thugs’ ‘murderers’ and ‘out of control’ Representation’s fuelled by Our mission!: ……
- 3. To change the view on black youths.From this…. To This….
- 4. Overview of our idea… Using irony to deliberately switch the audience’s perceptions.Make the subordinate representations of black youths as dominant; within our production.
- 5. Detailed outline of Media LanguageHigh key lighting Mise-en-scene: Setting- City, Clothing- Smart and suited. Editing: Parallel shots- Satirical effectDiagetic sound- Changes perceptionCinematography- Framing and Tracking shots
- 6. Institutional/ Research Background Production: Non- HollywoodPromotion- Posters & Double Page spread.Distribution: Channel 4, MainstreamRegulation: OFCOMScheduling: prime-timeBroadcasting: commercial television
- 7. Representations…Challenge StereotypeReflects the ZeitgeistComparison to other ethnicitiesSwitch dominant stereotype to subordinate
- 8. Audience… Target Audience:Age: 30+ , Social Background: A, B and E class.Reception: Shocked and bemusedTheories: Hypodermic needle
- 9. Psychographics Survival- Resigned – A and B class Escape and struggler- E class audience
- 10. Examples… Chipmunk ft Talay Riley- Look For Me
- 11. Action planning