LinkedIn: Enhancing Your Profile, Job Seeking, Sales Prospecting & Promoting Your Business
0 likes642 views
The document outlines training provided by Smith Elliott Kearns & Company on leveraging LinkedIn for professional networking and business promotion. It emphasizes the importance of a complete LinkedIn profile, connecting with various contacts, and utilizing company pages to enhance visibility and engagement. Additionally, it highlights useful statistics and strategies for effectively using LinkedIn as a tool for job searching and fostering business relationships.
LinkedIn: Enhancing Your Profile, Job Seeking, Sales Prospecting & Promoting Your Business
- 1. SEK&Co LinkedIn Training Information and training provided by Smith Elliott Kearns & Company, LLC is intended for reference only. As the information is designed solely to provide guidance to the participants, it is not intended to be a substitute for someone seeking personalized professional advice based on specific factual situations. Although Smith Elliott Kearns & Company, LLC has made every reasonable effort to ensure that the information provided is accurate, Smith Elliott Kearns & Company, LLC and its Members, managers and staff make no warranties, expressed or implied, on the information provided. The participant accepts the information as is and assumes all responsibility for the use of such information
- 2. Useful LinkedIn Statistics • Over 200 M users on LinkedIn worldwide • Over 2.4 M “C” level executives • Over 4.8 M business owners • 70% of people follow links posted by friends & family
- 3. Ivan Misner, founder of BNI, espouses the “givers gain” philosophy. Growing Your Network, helping promote YOU
- 4. Introduce people who haven’t had an opportunity to meet on their own. You can do this online just as easily as you might do it at a chamber mixer. Growing Your Network, helping promote YOU
- 5. Helping promote You • If you don’t have a profile photo, add one • If you don’t like yours, get a new one • Make sure it’s professional • You’re leaving digital footprints • Rule of thumb for posts…
- 6. Helping promote You, Complete Your Profile • Your profile shows a percentage of completion – Make sure it’s 100% • This could take a while • 60 minute split over several sessions should do it • Think of this as your billboard on the web • Certifications & accomplishments
- 7. Helping promote You, Connect with Affinity Groups QuickBooks® Certified ProAdvisors® AICPA/MACPA/PICPA AAM/PKF/AMA You’ll get useful posts You can also make useful posts
- 8. Helping promote You, Connect with Your Co-workers • Synergies • Leveraging personal networks • Multiplication: 200 * 150 = 30,000 – Intra-company N/W >= 30K people – Who do you know… – Prospects for Joel, Kristi, Steve L?
- 9. Helping promote You, Follow Your Company Page • Follow your old companies • Follow thought leaders (Cos) in your sector • Get your clients to follow your page • More followers = > visibility for your firm
- 10. Connect with Your Clients (& Prospects) • Great way of keeping them informed • Tax, BV, TPA, regular updates keep them engaged • Easy channel to communicate tips, tricks & FAQs
- 11. Follow Your Clients’ & Prospects’ Company Pages • Learn more about them • Research them before you engage them • You may get information sooner thru this channel than thru other sources
- 12. Connect with Former Colleagues • They could be future clients • They could be referral sources • Keep them informed about what you’re doing
- 13. Connect with Friends & Family • Who has a greater interest in your success? • Their networks could yield valuable connections or referrals • They can be great cheerleaders
- 14. Connect with College Classmates • Undergraduate • Graduate school • Professional development coursework • “Leadership” programs
- 15. Ask for Endorsements • You should begin cultivating endorsements from clients • The value of advertising is being eroded by endorsements in the social media sphere • Formal recommendations versus endorsing particular skills
- 16. Target & Wish List Accounts • Learn more about them • Follow the page • Gain insight on firm management • Connect with folks to whom they’re connected
- 17. Use LinkedIn for Research • Competitors • Prospects • Industry segments, niches • Who your clients are connected to – Referral opportunities
- 18. Why LinkedIn can be great to promote your business • All your connections have an opportunity to follow your business. Do they? • If they follow the link to your company, will they find something compelling? • They’ll form an opinion. Will it be positive? • Is there a reason you wouldn’t want to take advantage of this opportunity?
- 19. Setting Up a Company Page • Choose Product or Service • Pick a Category • Name Your Product or Service • Add an Image of your Service • Describe your Service
- 20. Setting Up a Company Page • List Key Features • Add a URL for the Service • Add a Contact for Your Company • Add a Promotion for the Service • Add a YouTube Video • Publish
- 21. Promoting a Company Page • http://LinkedIn.com/ads • Promote your co. page through ads • PPC campaigns • Pick who you want to reach
- 22. Promoting a Company Page • Measure your results • Follower Insights • Page Insights • Employee Insights
- 23. • Company Pages provide a forum for talking about your firm’s products & services • This is a great vehicle where prospects can learn about your products and services • More importantly – they can also learn what your CUSTOMERS say about your products & services Why LinkedIn can be great to promote your business
- 24. • LinkedIn jobs appear in search results & on Twitter • LinkedIn – its own search engine (for jobs & cos) – • don’t use at your own peril • It’s free – why not HELP your prospects, leads and potential employees find you? Why LinkedIn can be great to promote your business
- 25. • LinkedIn updates on your company page reach all your followers • informational or promotional • Updates can also involve calls to action • Services/Products and include calls to action • Services/Products can include client recommendations & video testimonials Why LinkedIn can be great to promote your business
- 28. (Ed – this is your screen shot. I have the Basic account and you have Sales Executive, so I don’t think I can get this on my screen)
- 33. LinkedIn for Job Search