Linkedin Profile Optimization for Talent and Customers Attraction Craig Fisher Talentnet 2013
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The document is a presentation by Craig Fisher on optimizing LinkedIn profiles for personal branding and networking, emphasizing the importance of credibility, connection, and conversion. It highlights strategies such as effective use of SEO, status updates, and engaging with groups to enhance professional presence. The overarching message is to treat the LinkedIn profile as a marketing tool to attract the desired audience and foster meaningful professional relationships.
Linkedin Profile Optimization for Talent and Customers Attraction Craig Fisher Talentnet 2013
- 1. PROFILE OPTIMIZATION, COMMUNICATIONS AND PROSPECTING Craig Fisher Vice President of, fisher VISTA CEO TalentNet, LLC craig@talentnetlive.com Twitter @Fishdogs 214.394.0909
- 2. HTTP://YOUTU.BE/JOFNR_WKOCE VIRAL = MAGNETIC WHAT DOES THE FOX SAY HARLEM SHAKE GANGNAM STYLE
- 3. EVERY EMPLOYEE A BRAND AMBASSADOR
- 4. 4 SOCIAL MEDIA IS SOCIAL (PERSONAL)
- 5. 5 BE A GREAT RESOURCE Professional: • Career • Interviewing • Hiring • Job Search • Resumes • Social Media Company: • Lifestyle • Vacations • Family • Hobbies • Humor Personal: • Company • Support • Culture • Jobs BE CREDIBLE AND HELPFUL!
- 6. 6 Every second, 2 new members join LinkedIn. That is the equivalent of the entire enrollment of the Ivy League joining LinkedIn every day. CRAZY GROWTH
- 7. 7 What is your goal? Who is your target audince? What message do you need them to hear? PROFESSIONAL RELATIONSHIPS BEGIN WITH A FOCUSED PROFESSIONAL. THINK OF YOUR LINKEDIN PROFILE AS A MARKETING DOCUMENT TO ATTRACT YOUR TARGET AUDIENCE
- 8. 8 SEO – OWN YOUR NAME The “other” Craig Fisher
- 9. 9 SEO – OWN YOUR SEARCH TERMS No way!! …WAY!
- 10. 10 SEO – USE KEY WORDS •Your name •Locations •Keywords people would use to find you or your company •Skills you recruit for •Company Name •Industry keywords
- 12. 12 CHECK THE BOX
- 14. 14 SUMMARY Say what you do Show you’re better Be Human Provide keywords
- 15. 15 SUMMARY Say what you do Show you’re better Be Human Provide keywords
- 16. 16 SEO - EXPERIENCE Job Tags (keywords)
- 17. 17 PROSPECTING
- 18. 18 Complete your profile Get Recommendations Build Your Connections Join Groups Add Content Link to other Social Sites Use Advanced Searches 7 STEPS TO MAXIMIZING
- 19. CREDIBILITY CONNECTION CONVERSION Remember – it all starts with a credible profile. All of your activity on LinkedIn will point people back to your profile. Would you call you?
- 22. CREDIBILITY CONNECTION CONVERSION Templates for Invites. “You’re an important part of my professional network in the real world, and I’d like for you to be a key part of my online network.” “We met last night at the (Event) and I’d like to add you to my LinkedIn network so that we can stay in touch and help each other.” “We haven’t had an opportunity to meet in the offline world, but I think it would be great for us to connect on LinkedIn because…”
- 24. 24 Know Like Trust PEOPLE DO BUSINESS WITH PEOPLE THEY
- 25. 25 SHARE AND LEVERAGE How long would it take to update people with this? Use LinkedIn to leverage your reach into your network.
- 26. 26 STATUS UPDATES LinkedIn Status Update Vs. What You Had for Lunch
- 27. 27 Post a link that would be of interest to people in your network. Tell your network about a professional event you are going to, or have just attended (networking event, trade conference, industry convention, Chamber of Commerce meeting). Announce a project that you are starting or have completed for your job. Share a business success you’ve recently had – a happy client or a rave review. Make a recommendation to your network about a service, product, website, software package, company, book, etc. that has been useful to your business. Ask your network for a specific connection that you are looking for. Remind people about the characteristics of an ideal business referral for you, or just ask for referrals. WHAT TO SHARE
- 28. 28 GROUPS An opportunity to connect with those who have similar interests 1.2 Million+ to Choose From – Start with 5-15 Can connect with: Alumni Industry/Trade/Profession Association Geographic Philanthropic
- 29. 29 So it’s not just about sourcing…
- 30. 30 CONVERSATIONAL PROFILING Who do you know in common? What does the photo tell you? Where have they worked and where did they go to school? (Are there connections in those areas?) What does the summary say about the person? What groups is the person a member of?
- 31. 31 Finish Profile Credibility Changes Bring Offline Network Online Join Groups Post a Status Update ACTION STEPS
- 34. THANK YOU! (YOU ROCK) Digital Strategy, Linkedin Training, Social Media and Cool Tools for Humans in Sales and Recruiting CRAIG FISHER STRATEGIST SPEAKER TRAINER craig@talentnetlive.com Twitter @Fishdogs 214.394.0909
Editor's Notes
- #7: Details:Webinars - $5,000 per webinar, $10,000 per six months. 2 per six months @ $1,666 per month - Use of HRmarketer’s listOne written content piece per quarter, two content pieces, 1,500 words at $3K per piece. Two per six months @ $1,000 per month.Lead gen campaign - $2,000 per campaign, two six quarter = $666 - Use of HRmarketer’s list
- #8: Details:Webinars - $5,000 per webinar, $10,000 per six months. 2 per six months @ $1,666 per month - Use of HRmarketer’s listOne written content piece per quarter, two content pieces, 1,500 words at $3K per piece. Two per six months @ $1,000 per month.Lead gen campaign - $2,000 per campaign, two six quarter = $666 - Use of HRmarketer’s list
- #11: Details:Webinars - $5,000 per webinar, $10,000 per six months. 2 per six months @ $1,666 per month - Use of HRmarketer’s listOne written content piece per quarter, two content pieces, 1,500 words at $3K per piece. Two per six months @ $1,000 per month.Lead gen campaign - $2,000 per campaign, two six quarter = $666 - Use of HRmarketer’s list
- #12: Details:Webinars - $5,000 per webinar, $10,000 per six months. 2 per six months @ $1,666 per month - Use of HRmarketer’s listOne written content piece per quarter, two content pieces, 1,500 words at $3K per piece. Two per six months @ $1,000 per month.Lead gen campaign - $2,000 per campaign, two six quarter = $666 - Use of HRmarketer’s list
- #13: Details:Webinars - $5,000 per webinar, $10,000 per six months. 2 per six months @ $1,666 per month - Use of HRmarketer’s listOne written content piece per quarter, two content pieces, 1,500 words at $3K per piece. Two per six months @ $1,000 per month.Lead gen campaign - $2,000 per campaign, two six quarter = $666 - Use of HRmarketer’s list
- #14: Details:Webinars - $5,000 per webinar, $10,000 per six months. 2 per six months @ $1,666 per month - Use of HRmarketer’s listOne written content piece per quarter, two content pieces, 1,500 words at $3K per piece. Two per six months @ $1,000 per month.Lead gen campaign - $2,000 per campaign, two six quarter = $666 - Use of HRmarketer’s list
- #15: Details:Webinars - $5,000 per webinar, $10,000 per six months. 2 per six months @ $1,666 per month - Use of HRmarketer’s listOne written content piece per quarter, two content pieces, 1,500 words at $3K per piece. Two per six months @ $1,000 per month.Lead gen campaign - $2,000 per campaign, two six quarter = $666 - Use of HRmarketer’s list
- #16: Details:Webinars - $5,000 per webinar, $10,000 per six months. 2 per six months @ $1,666 per month - Use of HRmarketer’s listOne written content piece per quarter, two content pieces, 1,500 words at $3K per piece. Two per six months @ $1,000 per month.Lead gen campaign - $2,000 per campaign, two six quarter = $666 - Use of HRmarketer’s list
- #17: Details:Webinars - $5,000 per webinar, $10,000 per six months. 2 per six months @ $1,666 per month - Use of HRmarketer’s listOne written content piece per quarter, two content pieces, 1,500 words at $3K per piece. Two per six months @ $1,000 per month.Lead gen campaign - $2,000 per campaign, two six quarter = $666 - Use of HRmarketer’s list
- #18: Details:Webinars - $5,000 per webinar, $10,000 per six months. 2 per six months @ $1,666 per month - Use of HRmarketer’s listOne written content piece per quarter, two content pieces, 1,500 words at $3K per piece. Two per six months @ $1,000 per month.Lead gen campaign - $2,000 per campaign, two six quarter = $666 - Use of HRmarketer’s list
- #19: Details:Webinars - $5,000 per webinar, $10,000 per six months. 2 per six months @ $1,666 per month - Use of HRmarketer’s listOne written content piece per quarter, two content pieces, 1,500 words at $3K per piece. Two per six months @ $1,000 per month.Lead gen campaign - $2,000 per campaign, two six quarter = $666 - Use of HRmarketer’s list
- #22: Details:Webinars - $5,000 per webinar, $10,000 per six months. 2 per six months @ $1,666 per month - Use of HRmarketer’s listOne written content piece per quarter, two content pieces, 1,500 words at $3K per piece. Two per six months @ $1,000 per month.Lead gen campaign - $2,000 per campaign, two six quarter = $666 - Use of HRmarketer’s list
- #25: Details:Webinars - $5,000 per webinar, $10,000 per six months. 2 per six months @ $1,666 per month - Use of HRmarketer’s listOne written content piece per quarter, two content pieces, 1,500 words at $3K per piece. Two per six months @ $1,000 per month.Lead gen campaign - $2,000 per campaign, two six quarter = $666 - Use of HRmarketer’s list
- #26: Details:Webinars - $5,000 per webinar, $10,000 per six months. 2 per six months @ $1,666 per month - Use of HRmarketer’s listOne written content piece per quarter, two content pieces, 1,500 words at $3K per piece. Two per six months @ $1,000 per month.Lead gen campaign - $2,000 per campaign, two six quarter = $666 - Use of HRmarketer’s list
- #27: Details:Webinars - $5,000 per webinar, $10,000 per six months. 2 per six months @ $1,666 per month - Use of HRmarketer’s listOne written content piece per quarter, two content pieces, 1,500 words at $3K per piece. Two per six months @ $1,000 per month.Lead gen campaign - $2,000 per campaign, two six quarter = $666 - Use of HRmarketer’s list
- #28: Details:Webinars - $5,000 per webinar, $10,000 per six months. 2 per six months @ $1,666 per month - Use of HRmarketer’s listOne written content piece per quarter, two content pieces, 1,500 words at $3K per piece. Two per six months @ $1,000 per month.Lead gen campaign - $2,000 per campaign, two six quarter = $666 - Use of HRmarketer’s list
- #29: Details:Webinars - $5,000 per webinar, $10,000 per six months. 2 per six months @ $1,666 per month - Use of HRmarketer’s listOne written content piece per quarter, two content pieces, 1,500 words at $3K per piece. Two per six months @ $1,000 per month.Lead gen campaign - $2,000 per campaign, two six quarter = $666 - Use of HRmarketer’s list
- #30: Details:Webinars - $5,000 per webinar, $10,000 per six months. 2 per six months @ $1,666 per month - Use of HRmarketer’s listOne written content piece per quarter, two content pieces, 1,500 words at $3K per piece. Two per six months @ $1,000 per month.Lead gen campaign - $2,000 per campaign, two six quarter = $666 - Use of HRmarketer’s list
- #32: Details:Webinars - $5,000 per webinar, $10,000 per six months. 2 per six months @ $1,666 per month - Use of HRmarketer’s listOne written content piece per quarter, two content pieces, 1,500 words at $3K per piece. Two per six months @ $1,000 per month.Lead gen campaign - $2,000 per campaign, two six quarter = $666 - Use of HRmarketer’s list
- #33: Are there any questions you have for us at this point?
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- #35: Are there any questions you have for us at this point?