LinkedIn Overview
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This document discusses using LinkedIn for networking and lead generation. It outlines building trust and community on LinkedIn, advanced search techniques, tools and resources for targeting personas and measuring social media reach. The bulk of the document then focuses on setting up a marketing automation funnel for professional email marketing follow-up, including importing prospects on a regular basis, qualifying leads, tracking engagement, and providing example automated email content sequences and reports.
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![• LinkedIn Overview
• Building Trust, Community,
Leads
• Advanced Search
• Tools and Resources
• Advanced Techniques
[Marketing Automation]
Today’s Agenda](https://image.slidesharecdn.com/linkedinoverview43015-150430162000-conversion-gate01/85/LinkedIn-Overview-2-320.jpg)
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LinkedIn Overview
- 1. LinkedIn Networking and Lead Generation
- 2. • LinkedIn Overview • Building Trust, Community, Leads • Advanced Search • Tools and Resources • Advanced Techniques [Marketing Automation] Today’s Agenda
- 4. Advanced Search Profile Views Exporting Emails
- 15. Marketing Automation A professional email marketing automation funnel is an efficient method of follow up!
- 17. Import Prospects To Marketing Funnel on Regular Basis Add First Name and Email Address to Google Doc Qualify Prospect Track, Measure, & Score Most Engaged Prospects Call Hot Leads
- 18. Example Shared Google Doc of Qualified Prospects
- 20. Example Content – Email #1/Day 1
- 21. Example Content – Email #2/Day 3
- 22. Example Content – Email #3/Day 7
- 23. Example Content – Email #4/Day 14
- 24. Example Content – Email #5/Day 30
- 25. Example Content – Email #6/Day 35
- 26. Example
- 27. Example
- 29. Example Reports