LINKEDIN-SESSION-20-09-16-REV
0 likes83 views
This 10-step document provides guidance on using LinkedIn to achieve professional goals. It recommends 1) developing a complete profile with summaries, recommendations, skills, and languages; 2) making connections and engaging with contacts; and 3) regularly sharing quality content to build expertise and ambassadorship. The document advocates spending the first month focused internally on LinkedIn and then 15 minutes daily to maintain connections. It also provides examples and recommends additional resources for learning best practices.
LINKEDIN-SESSION-20-09-16-REV
- 1. 10 key steps for achieving your goals on LinkedIn Ana Fragua González©2016
- 2. Before getting started… WHAT´S LINKEDIN? STEP 1
- 3. IDEAS… LK is your best business asset! LK is a tool for professional people LK is for building relationships CV is dead. Your Network is your Net Worth Your professional brand is more than your professional role LK is a Human to Human model (H2H) 10 key steps for achieving your goals on LinkedIn • VIDEO: JILL ROWLEY h.ps://www.youtube.com/watch?v=e2ac7CDXFGM • VIDEO: WEYNE BREITHBART h.ps://www.youtube.com/watch?v=yv7bd2XCe_s
- 4. INSIGTHS: MARKETING & SELLING= LEADERSHIP CONTENT= MONEY FOR CHANGE FREE USERS AND CUSTOMERS ARE MERGED WIDTH AND DEPTH OF YOUR NETWORK LEADERS EAT STRATEGY FOR BREAKFAST MOBILE AND SEMANTIC WEB= IoT 10 key steps for achieving your goals on LinkedIn 1º FLAT NETWORK 2º 3º DEPTH WIGHT 567 C. 500.000 C. 1 MILLION
- 5. HOW DOES LINKEDIN WORK? STEP 2
- 6. Like an online TV with different thematic channels or screens: ü PROFILE (Online and App LK) ü PULSE (Online and App Pulse) ü COMPANY PAGE ü SHOWCASE PAGES ü GROUPS (Online and App Groups) ü SLIDESHARE (Online and App Slideshare) ü LYNDA (Online and app Lynda) 10 key steps for achieving your goals on LinkedIn TOPICS: h.ps://www.linkedin.com/topic/protocol LEARN MORE: h.ps://www.linkedin.com/pulse/new- func^onality-linkedin-adds-skills-pages- donna-serdula ADVICE: TO FILL IN THE BLANKS, UPLOAD YOUR OWN CONTENTS, PLEASE CHOOSE LK® ONLINE TO ENGAGE WITH OTHER PEOPLE, PLEASE CHOOSE LK® APP´S
- 7. What´s your Leadership Concept? What´s your professional goal? For example: I want to be a leader of protocol and netiquette 10 key steps for achieving your goals on LinkedIn PROFILE: I´ll show these keywords on my summary, headline, experience,projects.. Skills… PULSE: I´m writing about these subjects. (Don´t forget the tags). I´m following influencers and experts in these topics. SLIDESHARE: I’ll show key principles througt great slide presentations for sharing GROUPS: I´m leading a community of professionals for discussions about protocol and netiquette LYNDA: I´m learning about it and training other professionals
- 8. STRATEGY: SHARE YOUR BRAND AT THE BEST MOMENT AND PLACES STEP 3
- 9. And now… What should I do? Let´s move your contents between the right screens 10 key steps for achieving your goals on LinkedIn PROFILE: I´ll show these keywords on my summary, headline, experience,projects.. Skills… PULSE: I´m writing about these subjects. (Don´t forget the tags). I´m following influencers and experts in this themes. SLIDESHARE: I’ll show key principles througt great slide presentations for sharing GROUPS: I´m leading a community of professionals for discussions about protocol and netiquette LYNDA: I´m learning about it and training other professionals WEB PAGES: I do ´like´, comment (showing my experience) and share the updates of my favorites companies
- 10. Show your brand! Share your own contents. Engage the contents of other people too. What should I show? • Hard skills: aptitudes Knowledge- experience • Soft skills: attitudes Mental- emotion- soul LEADERSHIP = HARD & SOFT SKILLS= INFLUENCE = FOLLOWERS LEADERSHIP= ENGAGEMENT= SHARING=DEVELOP A STRONG NETWORK 10 key steps for achieving your goals on LinkedIn
- 11. How to persuade the right people. • BE UP-TO-DATE WITH HER/HIS PROFILE AND ACTIVITY ON LK® • CONNECT WITH HIM/HER • SAY THANKS TO THE CONNECTION WITH A PERSONAL MESSAGE • FOLLOW HIS/HER GROUPS AND JOIN THEM • ENGAGE WITH HIM/HER TROUGHTS & DIFFERENT UPDATES • FOLLOW THE ACTIVITY OF YOUR LEADERS (ROLE MODELS) 10 key steps for achieving your goals on LinkedIn
- 12. How to persuade the right people at XXX Company to get a job • DOES THIS COMPANY HAVE A GROUP? JOIN IT • IMPROVE YOUR PROFILE: YOUR ‘CORNERSTONE’ • CREATE A STRONG NETWORK • FOLLOW YOUR FAVOURITE COMPANY PAGES, COMMENT ON THEIR UPDATES WITH COMMON SENSE • CONNECT WITH- AT LAST FIVE- COMPANY PEOPLE AND ENGAGE WITH THEM 10 key steps for achieving your goals on LinkedIn
- 14. Stacy Takeuchi Hiring Manager. Connect people with oportuni>es at Global Exchange Connect 277 contacts Great and inspira>onal ground image Kind and aGrac>ve professional photo Professional Headline Your role, your mission (a.ached file) 10 key steps for achieving your goals on LinkedIn
- 15. Stacy Takeuchi Hiring Manager. Connect people with oportuni^es at Global Exchange Connect 277 contacts Personal URL with first and last name Include the Web of IE, your blog and social media profiles Company website: h.p://www.global-exchange.com/ h.p://www.global-exchange.com/cambio-de-moneda-online/ Blog: h.p://www.travelandexchange.com/ 1. Click on the wheel 2. Fill in on the right column of your public profile 10 key steps for achieving your goals on LinkedIn
- 16. The summary. How to turn it more ‘sexy’? Professional career mission The Summary is very important. It´s meant to be a full description of your professional headline. It must include keywords or skills all over it. Write from 5 to 10 paragraphs with 2 sentences each. Focusing on your professional goals and achievements is definitely recommended. Click here for example 1 Click here for example 2 Describe filling in your keywords thoughout it: • Your main competences. • Other proffesional activities. • Your old roles in other companies. • Specialities: which subjects are you best at? • Fill with: awards, certifications, publications. 10 key steps for achieving your goals on LinkedIn
- 18. Ask for recommendations Endow your profile with recommendations from your past bosses, colleagues or customers, to add more credibility. Get in touch with your first level contacts and ask them for back up. Experience 10 key steps for achieving your goals on LinkedIn
- 19. Example Skills Please organize your skills From more important to less important ones. 10 key steps for achieving your goals on LinkedIn
- 20. 2 or 3 languages is mandatory Your Personal Brand Worldwide If your profile is in the Spanish language, you can connect with all the Spanish network on LinkedIn. Moreover, if your profile is shown in a second language, i.e. English… you can easily get in touch with whoever has an English profile worldwide. That´s the goal. You can make your network grow your on a global scale. Common mistakes Writing in English or Spanish in the same profile Missing an English profile 10 key steps for achieving your goals on LinkedIn
- 21. How to do it? VIDEO: DONNA SERDULA - How to Give Your LinkedIn Profile a Makeover https://www.youtube.com/watch?v=7wUWtNh-3B0 Create your profile in a different and complementary language Click on the arrow. 10 key steps for achieving your goals on LinkedIn
- 22. Make your network grow STEP 5
- 23. How can you make your network grow Add connections Get started by adding the e-mail address of your contacts Find past colleagues: 10 key steps for achieving your goals on LinkedIn
- 24. Join groups. Like, comment and share discussions… Review those profiles that have paid a visit to yours. 10 key steps for achieving your goals on LinkedIn
- 25. Advanced search. You can find professionals by role, postcode, company, keyword… Personal membership message: Engage with people with a personal and kind message. Don´t forget to include a call to action. 10 key steps for achieving your goals on LinkedIn
- 26. KEEP YOUR ONLINE PRESENCE STEP 6
- 27. How do you keep in touch Keep your connections alive, congrats on the new roles of your network… Import your contacts to your laptop: ‘Advanced settings’ 10 key steps for achieving your goals on LinkedIn
- 28. Keep it up • Share an update • Upload a photo • Publish a post 10 key steps for achieving your goals on LinkedIn
- 29. Share good contents about your area of interest On professional groups (joining up to 100 groups is available). On the wall, to share with all your network. 10 key steps for achieving your goals on LinkedIn
- 30. BE AN AMBASSADOR OF YOUR FAVOURITE COMPANIES STEP 7
- 31. How can you be an ambassador? Follow your favourite companies on LinkedIn Comment, recommend and share their updates. 10 key steps for achieving your goals on LinkedIn
- 32. Share the achievements of these companies with your network 10 key steps for achieving your goals on LinkedIn
- 33. How long should I be on LK®? Do you want to start? Great! You can work on your profile and your network for the first month. And then, you can stick to the goal of spending some 15 minutes per day on LK® to engage. Can I help you? If you have any doubt, please contact me: anafragua.linkedin@gmail.com 1 2 1 month: inside job 15 Min. per day: to communicate and achieve your goal. 10 key steps for achieving your goals on LinkedIn
- 34. BUSINESS CASES, ANECDOTES AND REAL EXPERIENCES STEP 8
- 35. 10 key steps for achieving your goals on LinkedIn Company: Microsoft
- 36. 10 key steps for achieving your goals on LinkedIn Personal brand: Brian Tracy
- 37. 10 key steps for achieving your goals on LinkedIn A real case… Company: Global Exchange
- 38. 10 key steps for achieving your goals on LinkedIn A real case… Personal brand: Bruno Moioli
- 39. SO NOW… WHAT ABOUT YOU? STEP 9
- 40. 3 or 4 steps: 1. Set your own goals and use tools for them: Lean Canvas, DAFO Came… work on these. 2. Study your strengths and weaknesses. 3. Show your storytelling over your profile. 4. Share your updates to your network and keep them posted on your favourite groups. Engage with people that have shown interest about your contents. Get to do interviews or meetings with them. 10 key steps for achieving your goals on LinkedIn You or your project…
- 42. Books: LinkedIn 400 Millones: Monetizar en el economic graph. Spanish Leadership. The power formula for LinkedIn Sucess. Wayne Breitbarth. How to really use LinkedIn. Jan Vermeiren LinkedIn Makover: Professional Secrets to a Powerful LinkedIn profile. Donna Sherdula Neal Schaffer: Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success Articles: Donna Sherdula, https://www.linkedin.com/today/author/0_1zYfFKe6DD6uvqK_q3OmtE?trk=mp- details-footer-follow Wayne Breitbarth https://www.linkedin.com/today/author/0_2pq7Kzwq3GJCK-lfK0121A?trk=prof-sm JD GERSHBEIN https://www.linkedin.com/today/author/0_39o5Qk5EDqTbi_VM3ZCkos?trk=prof- sm 10 key steps for achieving your goals on LinkedIn Books and articles…
- 43. THANK YOU FOR YOUR TIME LinkedIn: h.ps://es.linkedin.com/in/afraguasocialimpactleadership LinkedIn Author: h.ps://www.linkedin.com/today/author/afraguasocialimpactleadership TwiGer: @AnaFraguaGlez 10 key steps for achieving your goals on LinkedIn Ana Fragua González©2016 TODOS LOS DERECHOS RESERVADOS Esta obra está protegida por las leyes de copyright y tratados internacionales. Quedan rigurosamente prohibidas, sin la autorización escrita del autor del copyright, bajo las sanciones establecidas en las leyes, la reproducción total o parcial de esta obra, por cualquier medio o procedimiento, comprendidos la reprograsa o el tratamiento informá^co y su distribución. 10 key steps for achieving your goals on LinkedIn