This document summarizes a presentation about a collaborative project called Lirec.eu exploring how industry and academia work together on digital companions. It discusses 10 partners and 6 companion projects, including Bestic - an eating aid robot developed by Sten Hemmingsson to promote independence. Bestic has undergone several prototypes with student involvement and usability testing. The presentation includes an exercise for attendees to pitch their own product/technology ideas in 3 minutes to an expert panel.