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Build “The List” Now!
        by Robert Wolfrum



     My LinkedIn network is yours!
  http://www.linkedin.com/in/wolfrum 
     http://tinyurl.com/AddWolfrum
        robert.wolfrum@me.com
Presentation Agenda
why you want a list
overcome fears
powerful tools
step by step directions
safe home for you contacts
jump start assistance
Q&A

Audience
sales professionals
field marketing
career seekers
What is in it for you ?
LinkedIn & Jigsaw helps you find people faster.

Your your Return on Investment ?
More prospecting time production
Ability to scale your efforts and results
Work smarter not harder
Our Intuitive Fear & World Reality
 The Web renders all ‘private’ contacts public.
        Get over this FACT and evolve.
   Waiting gives your competitors the edge.
   The longer you wait the harder it will be.
    The world is about value not exclusivity.
Value Delivery is the new ‘right to play’ baseline
  Premium value is your offence and defense
Tools of the trade                     Future
    Today




  Business Cards    Your CSV


                                       Share / Get Help
 Extraction Tools       Your PC Data
LinkedIn: get one - grow it - see more




                              Text




 big networks are hard to infiltrate - small targeted ones are easy
          being private does not protect your network
Consolidate Sources
Gather what you have and start a Living List


          Today



                            Centralized Contacts

        Business Cards
Build Master File                          Your CSV
- get your data in a single place
- ‘normalized’ format for all contacts
- Salesforce & Jigsaw inputs and outputs




 .CSV stands for comma-separated values
 universal file format for importing and exporting data
 The least common detonator of the data world
Grab Contacts from your Email Clients




                                        CSV
Grab from other online sources




                                 CSV
CardMunch: let someone else do your data entry
             Free iPhone application
                  snap a picture
        human enters or grabs card data
          address book upload option
              LinkedIn invite option


business cards




           are you the only one with that business card?
add connections one by one
connect in mass




       upload a CSV with only an email field
      consider waiting for your master spreadsheet
       a chicken and egg question until you jump in
mass expand connections




Bare Bones CSV
selectively send invite requests
LinkedIn: visibility now




            expect lots of avenues to future value
CardMunch in then export out




                                CSV




           fatten up your CSV
Address Books: usually hard to get data out




             Where is the CSV option?
       Jigsaw and Salesforce are CSV friendly
      Why aren’t others like Apple & Microsoft?
Free Online Email Extractor
Your PC Data




                       ... stick your text here ...
                         ... a.k.a. donate here ...

 Extraction Tools
Paid Email Extractor: grab what you already own
Your PC Data




 Extraction Tools
Email Extractor: drag and drop files
Your PC Data




                         1,873 files selected
 Extraction Tools
                         ready for extraction
Email Extractor: ready to extract
Your PC Data




 Extraction Tools
Email Extractor: CSV ready data
Your PC Data




                                         Manipulate




 Extraction Tools       take the results and add to
                         your master spreadsheet
JigSaw (data.com) owned by Salesforce
Trim Your Master CSV File
                                              Manipulate
make a duplicate file then cut out all but:
first, last, title, company, work phone,
email, street, city, state, zip and country




       this file is what you feed JigSaw
JigSaw: CSV to import tool alignment
JigSaw: import screens
JigSaw: import screens
JigSaw: queue status
JigSaw: import results
Give your list a happy home
base service is $2.oo / month
safe, reliable, secure, accessible, etc.


                           Future

Master CSV




          Online Trio Ready for Data Push & Pull
turbo charge !                                      $




        get paid to improve JigSaw echosystem
  occasionally export enriched data for JigSaw points
continuous improvement strategy

                     strategy
                  push and pull
                     consume
             build ‘free’ JigSaw lists




                     goal
        earn more than you consume
    make an expensive service a free service
Summary
                  and
                  Q&A

Send your thoughts, comments, feedback, ideas,
          corrections and criticisim !

                 Robert Wolfrum
     http://www.linkedin.com/in/wolfrum 
        http://tinyurl.com/AddWolfrum
           robert.wolfrum@me.com

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List build linked in - jigsaw - salesforce - free tools

  • 1. Build “The List” Now! by Robert Wolfrum My LinkedIn network is yours! http://www.linkedin.com/in/wolfrum  http://tinyurl.com/AddWolfrum robert.wolfrum@me.com
  • 2. Presentation Agenda why you want a list overcome fears powerful tools step by step directions safe home for you contacts jump start assistance Q&A Audience sales professionals field marketing career seekers
  • 3. What is in it for you ? LinkedIn & Jigsaw helps you find people faster. Your your Return on Investment ? More prospecting time production Ability to scale your efforts and results Work smarter not harder
  • 4. Our Intuitive Fear & World Reality The Web renders all ‘private’ contacts public. Get over this FACT and evolve. Waiting gives your competitors the edge. The longer you wait the harder it will be. The world is about value not exclusivity. Value Delivery is the new ‘right to play’ baseline Premium value is your offence and defense
  • 5. Tools of the trade Future Today Business Cards Your CSV Share / Get Help Extraction Tools Your PC Data
  • 6. LinkedIn: get one - grow it - see more Text big networks are hard to infiltrate - small targeted ones are easy being private does not protect your network
  • 7. Consolidate Sources Gather what you have and start a Living List Today Centralized Contacts Business Cards
  • 8. Build Master File Your CSV - get your data in a single place - ‘normalized’ format for all contacts - Salesforce & Jigsaw inputs and outputs .CSV stands for comma-separated values universal file format for importing and exporting data The least common detonator of the data world
  • 9. Grab Contacts from your Email Clients CSV
  • 10. Grab from other online sources CSV
  • 11. CardMunch: let someone else do your data entry Free iPhone application snap a picture human enters or grabs card data address book upload option LinkedIn invite option business cards are you the only one with that business card?
  • 13. connect in mass upload a CSV with only an email field consider waiting for your master spreadsheet a chicken and egg question until you jump in
  • 16. LinkedIn: visibility now expect lots of avenues to future value
  • 17. CardMunch in then export out CSV fatten up your CSV
  • 18. Address Books: usually hard to get data out Where is the CSV option? Jigsaw and Salesforce are CSV friendly Why aren’t others like Apple & Microsoft?
  • 19. Free Online Email Extractor Your PC Data ... stick your text here ... ... a.k.a. donate here ... Extraction Tools
  • 20. Paid Email Extractor: grab what you already own Your PC Data Extraction Tools
  • 21. Email Extractor: drag and drop files Your PC Data 1,873 files selected Extraction Tools ready for extraction
  • 22. Email Extractor: ready to extract Your PC Data Extraction Tools
  • 23. Email Extractor: CSV ready data Your PC Data Manipulate Extraction Tools take the results and add to your master spreadsheet
  • 24. JigSaw (data.com) owned by Salesforce
  • 25. Trim Your Master CSV File Manipulate make a duplicate file then cut out all but: first, last, title, company, work phone, email, street, city, state, zip and country this file is what you feed JigSaw
  • 26. JigSaw: CSV to import tool alignment
  • 31. Give your list a happy home base service is $2.oo / month safe, reliable, secure, accessible, etc. Future Master CSV Online Trio Ready for Data Push & Pull
  • 32. turbo charge ! $ get paid to improve JigSaw echosystem occasionally export enriched data for JigSaw points
  • 33. continuous improvement strategy strategy push and pull consume build ‘free’ JigSaw lists goal earn more than you consume make an expensive service a free service
  • 34. Summary and Q&A Send your thoughts, comments, feedback, ideas, corrections and criticisim ! Robert Wolfrum http://www.linkedin.com/in/wolfrum  http://tinyurl.com/AddWolfrum robert.wolfrum@me.com