Live Demo: Unifying Your ABM Strategy with a Single Platform
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The document presents a live demo on unifying account-based marketing (ABM) strategies using Demandbase's platform, featuring speakers Alan Fletcher and Peter Isaacson. It highlights the importance of aligning marketing with sales, leveraging relevant data, and utilizing technology to improve ABM strategy, despite the challenges faced by B2B marketers. The Demandbase platform offers tools for audience management, performance measurement, and integration with third-party analytics to target priority accounts effectively.
Live Demo: Unifying Your ABM Strategy with a Single Platform
- 1. LIVE DEMO UNIFYING YOUR ABM STRATEGY WITH A SINGLE PLATFORM Alan Fletcher Chief Product Officer| Demandbase Peter Isaacson Chief Marketing Officer | Demandbase
- 2. TODAY’S PRESENTERS PETER ISAACSON Chief Marketing Officer Demandbase ALAN FLETCHER Chief Product Officer Demandbase
- 3. AGENDA § The Future of Account-Based Marketing § Demandbase ABM Platform Demo § Q&A
- 4. © 2016 DEMANDBASE / SLIDE 4 ABM- EASY TO UNDERSTAND, HARD TO EXECUTE 92% of B2B Marketers agree that ABM is the way of the future. But many struggle with strategy and implementation. THE RIGHT ACCOUNTS ALIGNMENT WITH SALES NEW KPIs RELEVANT DATA CONSISTENT MEASUREMENT …PULLING IT ALL TOGETHER ? ? ? ? ? ?
- 5. © 2016 DEMANDBASE｜SLIDE 5 TECHNOLOGY IS NOT A SILVER BULLET © 2016 DEMANDBASE # 5 Demandbase, Marketo, Adobe, CMO Survey believe their analytics tools are well integrated 26% able to use their data to effectively measure results 28% are challenged by outdated, irrelevant or inaccurate business data 59% say data and analytics will be crucial in the future, but… 100%
- 6. © 2016 DEMANDBASE / SLIDE 6 WHAT IS FULL-FUNNEL ABM? Identifying and Targeting priority accounts Engaging audiences with relevant content Converting and closing the right accounts? Measuring the impact on business goals
- 7. © 2016 DEMANDBASE｜SLIDE 7 • Intuitive account audience creation and management • Essential ABM performance measurement and reports • Extensive account-based data and insights • Full-Funnel Actionability • Integration with 3rd party analytic tools THE DEMANDBASE ABM PLATFORM
- 8. © 2016 DEMANDBASE｜SLIDE 8 THE DEMANDBASE ABM PLATFORM ABM PLATFORM • Audience creation and management • Account-based reporting and insights • Third-party analytics integrations TARGETING SOLUTION • Identify high-value accounts showing strong buying signals and deliver personalized advertising to key decision makers ENGAGEMENT SOLUTION • Identify known and “anonymous” site visitors and deliver customized web experiences CONVERSION SOLUTION • Focus sales on the right accounts, Identify key buyers and deliver account- level insights to your sales team
- 10. Q&A