UNIT 18 – PRINT BASED MEDIA
LO.1 – Understand Print-Based Media Products Techniques and Technology
                        LO1.5&6 Target Audience
1.5 Target Audience
                   Audience Questionnaires for CD Packaging

What do you think the…
    Social Group              Gender                Political           Music Genre
     Teenagers            Male and Female   Nope                Pop


       Adults             Male and Female   Yes, some themes    Indie



        Kids              Male and Female   Nope                Electronic



     Teenagers                 Male         Yes                 Metal

     Teenagers                Female        Nope                Punk

                                                                   …should be?
1.6 Target Audience
                   Results from Audience Questionnaires for CD Packaging

  Social Group                                       Gender                                 Genre
                    Teenagers
                                       4                                                                Pop
                                                                                                        Indie
                    Adults
                                       2                               Votes                            Electronic
                    Kids
                                                                                                        Metal
                                       0
                                              Male   Female   Male &                                    Punk
                                                              Female




Judging from the results I got from my questionnaire and looking back the pie chart, bar chart and doughnut
 chart I created, the results, in general seem very even. When it came to the social group, most people felt
   that the CD packaging should associate with teenagers with 3 votes, with adults and kids getting 1 vote
  respectively. As for gender, it was the same thing only Male & Female got 3 votes and Male and Female
 separate got 1 vote respectively. The genre was the most even with 1 vote from every person I asked to fill
           in my questionnaire getting 1 vote, making the genre very varied with such examples as
 Pop, Indie, Electronic, Metal and Punk. The missing category that I didn’t decide to create a chart, political
 was just the same with 3 votes saying nope, one vote saying a straight yes and another saying yes but with
                           only with themes of it. So as a whole it was rather even.
Sources

PRIMARY RESEARCH, LOOK AT THE
      PREVIOUS SLIDES

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Lo1.5 & 6 presentation

  • 1. UNIT 18 – PRINT BASED MEDIA LO.1 – Understand Print-Based Media Products Techniques and Technology LO1.5&6 Target Audience
  • 2. 1.5 Target Audience Audience Questionnaires for CD Packaging What do you think the… Social Group Gender Political Music Genre Teenagers Male and Female Nope Pop Adults Male and Female Yes, some themes Indie Kids Male and Female Nope Electronic Teenagers Male Yes Metal Teenagers Female Nope Punk …should be?
  • 3. 1.6 Target Audience Results from Audience Questionnaires for CD Packaging Social Group Gender Genre Teenagers 4 Pop Indie Adults 2 Votes Electronic Kids Metal 0 Male Female Male & Punk Female Judging from the results I got from my questionnaire and looking back the pie chart, bar chart and doughnut chart I created, the results, in general seem very even. When it came to the social group, most people felt that the CD packaging should associate with teenagers with 3 votes, with adults and kids getting 1 vote respectively. As for gender, it was the same thing only Male & Female got 3 votes and Male and Female separate got 1 vote respectively. The genre was the most even with 1 vote from every person I asked to fill in my questionnaire getting 1 vote, making the genre very varied with such examples as Pop, Indie, Electronic, Metal and Punk. The missing category that I didn’t decide to create a chart, political was just the same with 3 votes saying nope, one vote saying a straight yes and another saying yes but with only with themes of it. So as a whole it was rather even.
  • 4. Sources PRIMARY RESEARCH, LOOK AT THE PREVIOUS SLIDES