LO2: Primary Research
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This document contains a 6 question survey about watching films starring Jennifer Aniston. It asks questions about genres the respondent enjoys, films they have seen of hers, where they would typically view her films, and what forms of advertising would attract them to one of her movies. The questions cover topics like the country her films are normally seen in, whether cinemas or DVD are used to view them, and what other films advertisements for her movies might play before.
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LO2: Primary Research
- 1. Questionnaire 1. Would you watch the genre “Chick Flick” 2. Have you ever seen a Jennifer Aniston film? 3. In what country would you normally see a Jennifer Aniston film? a. USA b. UK c. Europe 4. Where would you normally view a Jennifer Aniston film? a. Cinema b. DVD 5. What form of advertising would attract you most to a Jennifer Aniston film? a. Posters b. Newspaper Advertisement c. Magazine Advertisement d. Viral Advertisement e. TV Advertising 6. In what films would you normally expect to see an advertisement trailer for a Jennifer Aniston film?