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Location Service & Technology
for Retail, Logistics, Travel I Aviation
European conference hosted by international Location Based Marketing Association
2-3 February 2016, MTC München
Visit us at:
www.loca-conference.com
2-3 February 2016
Review
2015
Good start for the conference in Munich. I think that interest in
exchange and networks on the subject is very large and the
format should be continued.“ Daniel Gelder
	
   	
   	
   	
   	
   	
   	
   	
   	
  
	
   	
   	
   	
   	
   	
   	
   	
   	
  
	
   	
   	
   	
   	
   	
   	
   	
   	
  
	
   	
   	
   	
   	
   	
   	
   	
   	
  
	
   	
   	
   	
   	
   	
   	
   	
   	
  	
  
“The LOCA is
one of the few
professional
events which
manages to
attract the
trade."
Klaus Jansen-Knor
2-3 February 2016
Board
International
“Great start in Europe in 2015. Enjoy and meet us
with innovation and trend news at conference 2016"
Carsten and Asif
Knowledge
from continents
3
BOARD MEMBERS
MORE ONLINE
2-3 February 2016
Support
by
RetailLoco is a one day event that
will deliver insights and trends on
the latest mobile and location-
based tools and techniques for
retailers. The event will feature
keynote speakers, panels on
indoor location, proximity-based
payments, in-store digital signage,
push notifications, metrics /
analytics, and more.
The LPV Media stands with Lebensmittel
Praxis for over 65 years in the interest of
trade and food industry with in-depth
technical information and a wide
communication range of print, online,
contests, congresses, seminars.
Business: Handel is the new magazine
for entrepreneurs and managers
throughout the trade who want to shape
the structural change from stationary to
multichannel trading.
The Location Based Marketing Association is an international
group dedicated to fostering research, education and collaborative
innovation at the intersection of people, places and media. Our
goal is to educate, share best practices, establish guidelines for
growth and to promote the services of member companies to
brands and other content-related providers. 850 members of the
LBMA include retailers, agencies, advertisers, media buyers,
software and services providers and wireless companies. 
www.retaillo.cowww.thelbma.org
SUPPORTERS
+3
Global:
http://www.thelbma.com
Members LBMA:
Andrea Kurtz
Chefredkation Business Handel
Kongress & Print-Focuspoint LOCA im
Dezember-Ausgabe
2-3 February 2016
Facts
2015/2016
550 2015
Attendees: 2016 1.000 CEO
Marketing Manager
Sales Manager
International Attendees
Great conference. Great input
about location options. I enjoyed
my visit to Germany. “
Magnus Melander, Sweden
2-3 February 2016
Retail, logistics, travel & aviation –
these are the industries which are
currently focusing on location-based
technologies and services. This
intersection is where the LOCA
conference is happening. It gives all
stakeholders the possibility to
exchange their experiences and the
chance to learn from other industries.
This cross-industry approach makes
LOCA to a worldwide unique event.
Concept
2015
Avia%on	
  
Travel	
  
Retail	
  
Logis%c	
  
LOCA InterdisciplinaryExchange in Context to LOCATION
Technology, Marketing, Service Application
2-3 February 2016
Partner
2015
	
   	
   	
   	
   	
   	
   	
   	
   	
  
"The LOCA-Conference is always a great forum to keep up with
the latest developments in location technology; and more
importantly to understand how these can and are
being applied in real life.“ Kate Owen, UK
+25
PARTNERS2016
2-3 February 2016
Partner
2016
Retail	
  
BIG host-PARTNER:
PAYBACK
MediaMarkt Saturn
Advantech
Price Waterhouse Cooper
URBAN AirShip UK
UNACAST (Coca Cola) Norwegen
Smaller and
Trend PARTNER: +25
PARTNERS
OPEN Mind:
CCV, WIRECARD, barcoo,, ITUMA,
Salesforce, ORACLE, IBM, Polestar.
Scandoo, Avanade, Inventorum,
LANCOM System, REWE Systems
2-3 February 2016
2.200 sqm area, seperated by lighted walls, standard
shelf forms, lounge furniture – uniform presentation
areas!
Booth construction was yesterday, smart communication ist now
In some parcels lounge
furnutiture will be
provided. Depending on
the sponsoring package.
In the fashion center
MTC München
Location
plan
2-3 February 2016
Press
2015
Sole 26.000 Print- & ca. 231.000
online contacts will be activated!
Focus Communication
LOCA adresses 950 journalists, who use the medium GFM
Nachrichten as preferred information source. Using this
medium we deliver together with speakers and sponsors
edited content. They are actively supported in communicating
their topics by press articles, online newsletters and by expert
articles for print and online written by GFM Nachrichten.	
  
THIS IS HOW IT LOOKS
FOR SPONSORS
Media coverage by competence- and industry reports are
edited with us for…
2-3 February 2016
With the branch magazine GFM Nachrichten the media-, brand-, retail-, IT-, and mobile-industry is broadly informing itself on subject
areas like mobile business, digital commerce and location service and technology.
COMMUNICATIVE
REACH
Print: 66,000 readers
LOCA-Edition
Only BIG AND MEDIUM Sponsor
(readers 40,000)
Editors are writing the sponsors‘
articles and are thus increasing
visitor clicks.
Online: 19,400 readers
with articles in GFM Nachrichten, prominent speaker and
sponsor coverage in the LOCA newsletter.
Communication: Article in
www.gfm-nachrichten.de
Content placement
newsletter LOCA
+15%
ATTENTION
Presence
2016
Article- & presence example: Sponsors LANCOM Systems und PAYBACK
½ untill 1 side article / ad
01.12.2015 Print-Issue with Fokuspoint LOCA
LOCA-Sponsor in GFM NACHRICHTEN
31.10.2015 Pre issue
06.01.2016 LOCA-special-issue with articles
(incl. Small until BIG Sponsorpackage)
2-3 February 2016
Roadmap
2016
Q2 Q3 Q4 Q1-Q2 2016
Time for artcle preparation
sponsors in PRINT
Publication of sponsor
articles online
Attendees ContinentsSpeakers Partners
+990+65 +85	
   3	
  
2-3 February 2016
The attendees of LOCA conference enjoy the networking possibilites in informal
award atmosphere. The Show your App Award awards the best apps in Germany
for the 7th time!
2015: 85 submitted apps, 98.000 consumers voted for their winner and the media
jury consisting of NTV, Computerwoche, Mobile Business, iPad and iPhone Welt,
ComputerBild etc., chose the best apps in 5 categories..
www.showyourapp.com
Evening
event
SPONSOR IT DOWNLOAD
Sponsoring options:
http://tinyurl.com/ofonhj7
Become host of the event
or patron of one of the
categories.
2-3 February 2016
  Revolution at Point of Sales /
Point of Interest
  Revolution of new Smart-Desktop
personal local addressing
  Location Technologies and Marketing
Services
  Technology-Matching
  Beacon Marketing & Technology
  Logistics and Warehouse IT
  Connected database, Data Privacy and
Security
  Mobility Future impacts I Smart Cities
  Data management On- and Offline
  Location-Commerce
  Location digital signature
  Payment of now
Sponsor
Topics
„LOCA conference in
Munich– a perfect
combination! I enjoyed
exciting talks about data
security in Europe and
meeting other experts in
the field of local based
marketing and beacons.“	
  
David Glantz, COMARCH
You will feel comfortable with the following
key subjects“
IT- and App
Development
All about Apps ECO-
System
Open Stage
2-3 February 2016
Be a part
Call for Interest:
30.10.2015
2-Days
conference
„We know that our customers appreciate information and communication offers
which adress them not only personalized, but also based on time and location.
We consider this when planning the shopping experince in the Media and Saturn
stores.“, Martin Wild
LBMA-Member & LOCA-Speaker
Martin Wild,
Media-Saturn-Holding
Location Service & Technology Conference
Retail, Logistics and Travel/Aviation
The international conference on location technology and services provides the possibility of global
exchange for all stakeholders in the ecosystem. Established as event in 2012 in North America (Chicago)
und Asia (Singapur), the LOCA conference Europe is the strongest meeting magnet in Munich.
2-3 February 2016
Plenum I
Retail / Marketing
Marketing-
Automatisation
(Technology, Tracking)
Plenum II
Logistic / Retail
Trends in Location
Service & Technology
(WiFi, RFID, BLE)
Plenum III
Aviation / Logistic
Connecting Sensoric
Customer Use &
Warehouse
ON-OFF Customer-
Journey (Wishes,
Trends, Real)
IT- and Warehouse-
Solutions
Informationsystems I
Shopping & Aviation
Digital Context
Digital Signage
Solutions I Out of
Home
Customer Care I
Loyality l Supply Chain
Fleet-Management and
Employee Tracking
Location Proximity I
Tracking I Systems
Second placement I
Distribution Tracking
Positioning &
Navigation
Datenmanagement
Privacy I Trustbuilding
Digital Storeconepts I
Intelligent Pricing
Advertisment at
POS I POI
Payment-Solution I
Self-check Out
Beacons new
Trends I Cool Stuff
Sensoric I IoT
	
  
Speakers:	
  
ECE	
  (Shoppingcenter),	
  Stefan	
  Baumgartner	
  
Nestlé,	
  Herr	
  Schwalber	
  oder	
  Herr	
  Irmscher	
  
Ferrero,	
  Uwe	
  Storch	
  
LBMA	
  USA/	
  Kanada,	
  Asif	
  Khan	
  
Chep,	
  Parnicke	
  
PWC-­‐Customer	
  Journey	
  
PAYBACK,	
  Loyality	
  –	
  Customer	
  Care	
  
Adobe,	
  IBM	
  silverpop,	
  Oracle	
  
ORo,	
  Technology-­‐Chef	
  	
  
Net	
  Display	
  Services,	
  Airport	
  Heathrow	
  
Out	
  of	
  Home	
  /	
  Strörer	
  
UNCAST,	
  Coca	
  Cola	
  
Mondelez	
  LebemsmiRel	
  
Advantech	
  
Umdasch,	
  Regalbauhersteller	
  
Post	
  /	
  Amazone	
  
LuXhansa	
  Cargo	
  
Rimova	
  (Koffertracking	
  von	
  LuXhansa	
  
google	
  Eddystone	
  
Atos,	
  Hermann	
  Goverment	
  
Signal	
  Iduna	
  
LEO	
  Hilinger	
  
Jochen	
  Schweizer	
  
Magnus	
  Melander,	
  Schweden	
  
IKEA	
  Austria	
  
Claris	
  
Grid:
1 Retail
2 Logistic
3  Aviation/Tavel
4  Marketing
T Technology
S Services
Overview of the conference topic ́s
2-Days
conference
2-3 February 2016
Mini Small
Small
up
Medium BigSponsoring
Packages
1,100 EUR*
(LBMA Members free
of charge)
5,500 EUR* 15,000 EUR* 30,000 EUR*
3,000 EUR*
•  Your logo on the
Webseite
•  Your logo at the
networking area
•  1 congress ticket
•  Table for your
material
•  ½ site advertorial
•  20 min. speakerslot
Open Stage
•  Lounge networking
space for you and
your customers, 12
sqm
•  Logo wall partner
•  1 congress ticket
•  Your logo on the
Webseite and print
•  Your logo at the
networking area
•  20 conference ticket
•  Lounge networking
space for you and your
customers, 40 sqm
•  20 min. speakerslot
Open Stage 
•  Newsletter advertising
•  2 sites Print ad/
advertorial at LOCA
special issue and
Business Handel ½ side
•  Logo sponsoring of one
panel
•  30 min. opening
keynote, plus panel
speaker placement
•  List of attendees of
the conference with
contact details
•  Your logo on the
Webseite
•  Your logo at the
networking area
•  5 congress ticket
•  Lounge networking
space for you and your
customers, 20 sqm
•  Panel speakerslot at
the conference
•  Newsletter advertising
•  Different press &
communication options
of the sponsor topics
•  1 side Print ad /
advertorial in GFM
Nachrichten and some
place in Business
Handel
•  20 min. speakerslot
Open Stage
*Please notice: All service read at sponsor register factsheet
2-3 February 2016
Talk
To us
Asif Khan
President LBMA
LOCA Conference Chicago
Carsten Szameitat
Chairman LBMA e.V.
c.szameitat@thelbma.com
Location Based Marketing
Assiocation (LBMA)
Conference holders
Coordination-Team:
Angelique Szameitat
Event Executive,
Editor in Chief GFM
Nachrichten
a.szameitat@11prozent.de
Tel. +49 (0)8122 - 955 625
Katjana Kauer
Event coordination
k.kauer@11prozent.de
Tel. +49 (0)8122 - 955 625
Maximilian Feigl
Communication &
Advertorial maker
m.feigel@gfm-nachrichten.de
Tel. +49 (0)8122 - 955 625
Sponsoring	
  &	
  Conference	
  LOCA	
  Conference	
  Europe	
  	
  
with	
  App	
  Days	
  and	
  Show	
  your	
  App	
  Award	
  
	
  
	
  
Thanks	
  for	
  Interest!	
  Be	
  a	
  part	
  with	
  sponsoring,	
  communica]on	
  or	
  as	
  a	
  conference	
  speaker.	
  	
  
	
  
Please	
  no%ce:	
  
Call	
  for	
  Papers:	
  un]l	
  30.	
  October	
  2015,	
  Call	
  for	
  Interest:	
  un]l	
  15.	
  November	
  2015	
  

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LOCA 2016

  • 1. Location Service & Technology for Retail, Logistics, Travel I Aviation European conference hosted by international Location Based Marketing Association 2-3 February 2016, MTC München Visit us at: www.loca-conference.com
  • 2. 2-3 February 2016 Review 2015 Good start for the conference in Munich. I think that interest in exchange and networks on the subject is very large and the format should be continued.“ Daniel Gelder                                                                                             “The LOCA is one of the few professional events which manages to attract the trade." Klaus Jansen-Knor
  • 3. 2-3 February 2016 Board International “Great start in Europe in 2015. Enjoy and meet us with innovation and trend news at conference 2016" Carsten and Asif Knowledge from continents 3 BOARD MEMBERS MORE ONLINE
  • 4. 2-3 February 2016 Support by RetailLoco is a one day event that will deliver insights and trends on the latest mobile and location- based tools and techniques for retailers. The event will feature keynote speakers, panels on indoor location, proximity-based payments, in-store digital signage, push notifications, metrics / analytics, and more. The LPV Media stands with Lebensmittel Praxis for over 65 years in the interest of trade and food industry with in-depth technical information and a wide communication range of print, online, contests, congresses, seminars. Business: Handel is the new magazine for entrepreneurs and managers throughout the trade who want to shape the structural change from stationary to multichannel trading. The Location Based Marketing Association is an international group dedicated to fostering research, education and collaborative innovation at the intersection of people, places and media. Our goal is to educate, share best practices, establish guidelines for growth and to promote the services of member companies to brands and other content-related providers. 850 members of the LBMA include retailers, agencies, advertisers, media buyers, software and services providers and wireless companies.  www.retaillo.cowww.thelbma.org SUPPORTERS +3 Global: http://www.thelbma.com Members LBMA: Andrea Kurtz Chefredkation Business Handel Kongress & Print-Focuspoint LOCA im Dezember-Ausgabe
  • 5. 2-3 February 2016 Facts 2015/2016 550 2015 Attendees: 2016 1.000 CEO Marketing Manager Sales Manager International Attendees Great conference. Great input about location options. I enjoyed my visit to Germany. “ Magnus Melander, Sweden
  • 6. 2-3 February 2016 Retail, logistics, travel & aviation – these are the industries which are currently focusing on location-based technologies and services. This intersection is where the LOCA conference is happening. It gives all stakeholders the possibility to exchange their experiences and the chance to learn from other industries. This cross-industry approach makes LOCA to a worldwide unique event. Concept 2015 Avia%on   Travel   Retail   Logis%c   LOCA InterdisciplinaryExchange in Context to LOCATION Technology, Marketing, Service Application
  • 7. 2-3 February 2016 Partner 2015                   "The LOCA-Conference is always a great forum to keep up with the latest developments in location technology; and more importantly to understand how these can and are being applied in real life.“ Kate Owen, UK +25 PARTNERS2016
  • 8. 2-3 February 2016 Partner 2016 Retail   BIG host-PARTNER: PAYBACK MediaMarkt Saturn Advantech Price Waterhouse Cooper URBAN AirShip UK UNACAST (Coca Cola) Norwegen Smaller and Trend PARTNER: +25 PARTNERS OPEN Mind: CCV, WIRECARD, barcoo,, ITUMA, Salesforce, ORACLE, IBM, Polestar. Scandoo, Avanade, Inventorum, LANCOM System, REWE Systems
  • 9. 2-3 February 2016 2.200 sqm area, seperated by lighted walls, standard shelf forms, lounge furniture – uniform presentation areas! Booth construction was yesterday, smart communication ist now In some parcels lounge furnutiture will be provided. Depending on the sponsoring package. In the fashion center MTC München Location plan
  • 10. 2-3 February 2016 Press 2015 Sole 26.000 Print- & ca. 231.000 online contacts will be activated! Focus Communication LOCA adresses 950 journalists, who use the medium GFM Nachrichten as preferred information source. Using this medium we deliver together with speakers and sponsors edited content. They are actively supported in communicating their topics by press articles, online newsletters and by expert articles for print and online written by GFM Nachrichten.   THIS IS HOW IT LOOKS FOR SPONSORS Media coverage by competence- and industry reports are edited with us for…
  • 11. 2-3 February 2016 With the branch magazine GFM Nachrichten the media-, brand-, retail-, IT-, and mobile-industry is broadly informing itself on subject areas like mobile business, digital commerce and location service and technology. COMMUNICATIVE REACH Print: 66,000 readers LOCA-Edition Only BIG AND MEDIUM Sponsor (readers 40,000) Editors are writing the sponsors‘ articles and are thus increasing visitor clicks. Online: 19,400 readers with articles in GFM Nachrichten, prominent speaker and sponsor coverage in the LOCA newsletter. Communication: Article in www.gfm-nachrichten.de Content placement newsletter LOCA +15% ATTENTION Presence 2016 Article- & presence example: Sponsors LANCOM Systems und PAYBACK ½ untill 1 side article / ad 01.12.2015 Print-Issue with Fokuspoint LOCA LOCA-Sponsor in GFM NACHRICHTEN 31.10.2015 Pre issue 06.01.2016 LOCA-special-issue with articles (incl. Small until BIG Sponsorpackage)
  • 12. 2-3 February 2016 Roadmap 2016 Q2 Q3 Q4 Q1-Q2 2016 Time for artcle preparation sponsors in PRINT Publication of sponsor articles online Attendees ContinentsSpeakers Partners +990+65 +85   3  
  • 13. 2-3 February 2016 The attendees of LOCA conference enjoy the networking possibilites in informal award atmosphere. The Show your App Award awards the best apps in Germany for the 7th time! 2015: 85 submitted apps, 98.000 consumers voted for their winner and the media jury consisting of NTV, Computerwoche, Mobile Business, iPad and iPhone Welt, ComputerBild etc., chose the best apps in 5 categories.. www.showyourapp.com Evening event SPONSOR IT DOWNLOAD Sponsoring options: http://tinyurl.com/ofonhj7 Become host of the event or patron of one of the categories.
  • 14. 2-3 February 2016   Revolution at Point of Sales / Point of Interest   Revolution of new Smart-Desktop personal local addressing   Location Technologies and Marketing Services   Technology-Matching   Beacon Marketing & Technology   Logistics and Warehouse IT   Connected database, Data Privacy and Security   Mobility Future impacts I Smart Cities   Data management On- and Offline   Location-Commerce   Location digital signature   Payment of now Sponsor Topics „LOCA conference in Munich– a perfect combination! I enjoyed exciting talks about data security in Europe and meeting other experts in the field of local based marketing and beacons.“   David Glantz, COMARCH You will feel comfortable with the following key subjects“ IT- and App Development All about Apps ECO- System Open Stage
  • 15. 2-3 February 2016 Be a part Call for Interest: 30.10.2015 2-Days conference „We know that our customers appreciate information and communication offers which adress them not only personalized, but also based on time and location. We consider this when planning the shopping experince in the Media and Saturn stores.“, Martin Wild LBMA-Member & LOCA-Speaker Martin Wild, Media-Saturn-Holding Location Service & Technology Conference Retail, Logistics and Travel/Aviation The international conference on location technology and services provides the possibility of global exchange for all stakeholders in the ecosystem. Established as event in 2012 in North America (Chicago) und Asia (Singapur), the LOCA conference Europe is the strongest meeting magnet in Munich.
  • 16. 2-3 February 2016 Plenum I Retail / Marketing Marketing- Automatisation (Technology, Tracking) Plenum II Logistic / Retail Trends in Location Service & Technology (WiFi, RFID, BLE) Plenum III Aviation / Logistic Connecting Sensoric Customer Use & Warehouse ON-OFF Customer- Journey (Wishes, Trends, Real) IT- and Warehouse- Solutions Informationsystems I Shopping & Aviation Digital Context Digital Signage Solutions I Out of Home Customer Care I Loyality l Supply Chain Fleet-Management and Employee Tracking Location Proximity I Tracking I Systems Second placement I Distribution Tracking Positioning & Navigation Datenmanagement Privacy I Trustbuilding Digital Storeconepts I Intelligent Pricing Advertisment at POS I POI Payment-Solution I Self-check Out Beacons new Trends I Cool Stuff Sensoric I IoT   Speakers:   ECE  (Shoppingcenter),  Stefan  Baumgartner   Nestlé,  Herr  Schwalber  oder  Herr  Irmscher   Ferrero,  Uwe  Storch   LBMA  USA/  Kanada,  Asif  Khan   Chep,  Parnicke   PWC-­‐Customer  Journey   PAYBACK,  Loyality  –  Customer  Care   Adobe,  IBM  silverpop,  Oracle   ORo,  Technology-­‐Chef     Net  Display  Services,  Airport  Heathrow   Out  of  Home  /  Strörer   UNCAST,  Coca  Cola   Mondelez  LebemsmiRel   Advantech   Umdasch,  Regalbauhersteller   Post  /  Amazone   LuXhansa  Cargo   Rimova  (Koffertracking  von  LuXhansa   google  Eddystone   Atos,  Hermann  Goverment   Signal  Iduna   LEO  Hilinger   Jochen  Schweizer   Magnus  Melander,  Schweden   IKEA  Austria   Claris   Grid: 1 Retail 2 Logistic 3  Aviation/Tavel 4  Marketing T Technology S Services Overview of the conference topic ́s 2-Days conference
  • 17. 2-3 February 2016 Mini Small Small up Medium BigSponsoring Packages 1,100 EUR* (LBMA Members free of charge) 5,500 EUR* 15,000 EUR* 30,000 EUR* 3,000 EUR* •  Your logo on the Webseite •  Your logo at the networking area •  1 congress ticket •  Table for your material •  ½ site advertorial •  20 min. speakerslot Open Stage •  Lounge networking space for you and your customers, 12 sqm •  Logo wall partner •  1 congress ticket •  Your logo on the Webseite and print •  Your logo at the networking area •  20 conference ticket •  Lounge networking space for you and your customers, 40 sqm •  20 min. speakerslot Open Stage  •  Newsletter advertising •  2 sites Print ad/ advertorial at LOCA special issue and Business Handel ½ side •  Logo sponsoring of one panel •  30 min. opening keynote, plus panel speaker placement •  List of attendees of the conference with contact details •  Your logo on the Webseite •  Your logo at the networking area •  5 congress ticket •  Lounge networking space for you and your customers, 20 sqm •  Panel speakerslot at the conference •  Newsletter advertising •  Different press & communication options of the sponsor topics •  1 side Print ad / advertorial in GFM Nachrichten and some place in Business Handel •  20 min. speakerslot Open Stage *Please notice: All service read at sponsor register factsheet
  • 18. 2-3 February 2016 Talk To us Asif Khan President LBMA LOCA Conference Chicago Carsten Szameitat Chairman LBMA e.V. c.szameitat@thelbma.com Location Based Marketing Assiocation (LBMA) Conference holders Coordination-Team: Angelique Szameitat Event Executive, Editor in Chief GFM Nachrichten a.szameitat@11prozent.de Tel. +49 (0)8122 - 955 625 Katjana Kauer Event coordination k.kauer@11prozent.de Tel. +49 (0)8122 - 955 625 Maximilian Feigl Communication & Advertorial maker m.feigel@gfm-nachrichten.de Tel. +49 (0)8122 - 955 625 Sponsoring  &  Conference  LOCA  Conference  Europe     with  App  Days  and  Show  your  App  Award       Thanks  for  Interest!  Be  a  part  with  sponsoring,  communica]on  or  as  a  conference  speaker.       Please  no%ce:   Call  for  Papers:  un]l  30.  October  2015,  Call  for  Interest:  un]l  15.  November  2015