Local Act (Serbia)
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This document provides an overview of LocalAct, a citizen engagement platform launched by Societe Generale bank in 2011. In 3 sentences: LocalAct allows citizens to propose issues and projects for their community, which are reviewed by a community board and the SocGen Foundation to determine support; it has a website that facilitates active citizen projects, issues discussions, and shares news about SocGen products; while the initial business plan projected costs and outlined implementation steps to promote NGO and citizen involvement, the document expresses that LocalAct does not currently exist in 2021.
Local Act (Serbia)
- 1. 10 YEARS of LocalAct Citizen Act XV April 2021 Le Defanse, France
- 2. Content 1 Situation in 2011 2 Local Act and SocGen Today 3 How Local Act works 4 The Website 5 Beginnings of Local Act 6 Business plan 7 Conclusion
- 3. Back in 2011
- 5. Introduction How it works Website Beginnings Business Plan Conclusion Local Act Today the main tool for all citizen projects and actions Societe Generale bank bank of trust that cares and helps our family and community
- 6. Introduction How it works Website Beginnings Business Plan Conclusion Issue Project Citizen action Initiative How it works Community board consideration SocGen Foundation Additional Execution consideration Criteria today Acceptance Documentation Volunteers Donations Deposits Execution
- 7. What is the interest for the bank?
- 8. DEPOSITS SocGen VOLUNTEERS INVOLVMENT SPREADING TEAM SPIRIT CONNECTION WITH NGO’s NEW CLIENTS USER BASE
- 9. Introduction How it works Website Beginnings Business Plan Conclusion Features of the website Active projects Issues discussions Community newsletter Commitment E-learning Newsletter SG products and services
- 10. Let’s see how it started
- 11. Introduction How it works Website Beginnings Business Plan Conclusion Implementation steps Team development Foundation development Website development NGO conference Community board establishing Web site launching Active promotion Further development of E-learning materials Local act seminars
- 12. Introduction How it works Website Beginnings Business Plan Conclusion 7 months continue Pre Launch phase Post Launch phase Focus: NGOs Focus: Citizens Direct promotion – Contacting NGO Officials Target group: 15-65 Internet promotion – NGO portals NGO Conference Word-of-mouth SocGen Branches Viral marketing Internet promotion - Paid Seeding marketing strategy: Use influential group to gain publicity among other groups
- 13. Introduction How it works Website Beginnings Business Plan Conclusion Financial Resources Financial Recourses Amount Notes Website development* 20.000€ Pre - launch Phase *Website development costs are one time globally, same website NGO Conference Promotion 2.500€ Pre - launch Phase will be replicated everywhere with NGO Conference 10.000€ Pre – launch Phase minor adaptations. Pre Launch Phase total 32.500€ One time Internet Promotion 3.000€ Post – Launch Phase Printed Materials 2.000€ Post - Launch Phase Community board Materials 2.000€ Post - Launch Phase Website Maintenance 2.000€ Post - Launch Phase Post Launch Phase total 9.000€ Per year Human Resources Human Recourses Notes Required number of people Team that will set up whole project. This team Local Act Team will eventually transform into Foundation. 5 All Figures Consists of SocGen employees and volunteers. are projected Foundation Leading officials are full time employed. 2 full time + 5 volunteers on the Every community will have assigned board that example of will be governing body for local projects. This Community boards board consists of NGO activists, proactive citizens 5-10 per community Serbia. and SocGen volunteers. They are volunteers from SocGen and they are Trainers assigned to develop E-learning materials and train 5 people on seminars. Total 25
- 14. DEPOSITS SocGen VOLUNTEERS INVOLVMENT SPREADING TEAM SPIRIT LOYALTY CONNECTION WITH NGO’s NEW CLIENTS USER BASE
- 15. But. It’s not 2021 There is no LocalAct
- 16. There is no online system for citizen action
- 17. ‘’Inventing responsible practices for the bank of the future’’
- 18. Are you the Bank of the Future?
- 19. Thank you for your attention