Local dependencies for global festivals
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This document summarizes a presentation given by Dr. Beatriz Garcia on the tensions between global and local dimensions of hosting the Olympic Games. It discusses how the Games are constructed as a global media event but must also achieve local ownership. It analyzes how different host cities have balanced these dimensions, with Barcelona emphasizing spreading venues throughout the city and Beijing concentrating venues in an Olympic park. It raises questions about defining and controlling public space, ownership of symbols and narratives, and opportunities for local vs. globalized celebration of the Olympic festival.
![Olympic Games | global + local tensions Owning the street [what is public space during Games time?]](https://image.slidesharecdn.com/bg2011-01-localdependenciesglobalfestival-london-barcelona-110508120758-phpapp02/85/Local-dependencies-for-global-festivals-5-320.jpg)
![Olympic Games | global + local tensions Owning the symbols [the brand]](https://image.slidesharecdn.com/bg2011-01-localdependenciesglobalfestival-london-barcelona-110508120758-phpapp02/85/Local-dependencies-for-global-festivals-6-320.jpg)
![Owning the narrative [media rights] Olympic Games | global + local tensions](https://image.slidesharecdn.com/bg2011-01-localdependenciesglobalfestival-london-barcelona-110508120758-phpapp02/85/Local-dependencies-for-global-festivals-7-320.jpg)
![Thank you Dr Beatriz Garcia [email_address] @beatriz_garcia www.culturalolympics.co.uk](https://image.slidesharecdn.com/bg2011-01-localdependenciesglobalfestival-london-barcelona-110508120758-phpapp02/85/Local-dependencies-for-global-festivals-13-320.jpg)
Local dependencies for global festivals
- 1. Local Dependencies for Global Festivals Cultural Policy Tensions in the Olympic Games Dr Beatriz Garcia University of Liverpool Editor | Culture @ the Olympics : Issues, Trends and Perspectives Member | IOC Postgraduate Selection Grant Committee Learning from Barcelona: Art, real state and the pre-Olympic city Birkbeck, University of London | London, 26-27 January 2011
- 2. The multiple dimensions of the Olympic Games… centenary movement (symbolic experience) global event (mediated experience) localised festival (lived experience)
- 3. Global media (ted) event (Dayan & Katz, Moragas, Roche) Owned by an global network (Olympic Family) led by the IOC in 205+ nation states Embedded within a 100 yr structure that defines itself as a ‘ Movement ’ ‘ Olympism’, Olympic Charter, Olympic values, Olympic protocol, symbols (McAloon) Hosted within a city by a locally appointed ‘organising committee’ Must achieve local ownership to retain ‘meaning’ and claim ‘legacy’ But local (live) festival experience has not been treated as a ‘global media asset’ The multiple dimensions of the Olympic Games… Constructed ritual - 1884, Coubertin Global brand – 1980s, Samaranch Local hosting – city ‘reinvention’ 1992, Maragall
- 4. Olympic Games | global + local tensions
- 5. Olympic Games | global + local tensions Owning the street [what is public space during Games time?]
- 6. Olympic Games | global + local tensions Owning the symbols [the brand]
- 7. Owning the narrative [media rights] Olympic Games | global + local tensions
- 8. Inventing the Olympic festival city… From Barcelona to 1992 to London 2012
- 9. Producing a locally owned Olympic Festival Barcelona 1992 Venues spread throughout the city: accessing them requires ‘living’ the city Venues connected to city’s fabric Room for non-regulated street activity The city dresses in its own terms | locally rooted design
- 10. Producing a locally owned Olympic Festival Beijing 2008 Olympic park concentration New venues, global iconic architecture Crowd management, progressive disappearance of ‘public’ space in Olympic city Standard branding – Look of the Games / Look of the City Official vs Fringe arts festival
- 11. Towards London 2012 Producing a locally owned Olympic Festival
- 12. Discussion | Global event vs local festival Who owns the Olympic City? Taken over by the Olympic Family – accredited guests with access to all areas What are the opportunities for local ownership – beyond official accreditation Where does the actual ‘festival’ take place Official vs fringe environments Are there any ‘unregulated’ Olympic spaces left? What constitutes public space in the Olympic city Can the festival be ‘globalised’? (a global public sphere?) Live sites | opportunity to bring the Olympic festival atmosphere beyond the host city Online platforms | opportunity to expand interest communities and sustain friendships Can the ‘Olympic’ festival atmosphere be packaged and replicated? Can you have at the heart of a ‘festival’ the celebration of ‘universal values’ that are defined and controlled by a global network?
- 13. Thank you Dr Beatriz Garcia [email_address] @beatriz_garcia www.culturalolympics.co.uk
- 14. Ring-fenced / accredited space Community-created space Commercial / branded space Youth owned/ fringe arts space What place for Olympic festival celebration? Individual space
Editor's Notes
- #4: Resulting tensions (pictures): Passion vs Oppression lives here Activism vs fan culture (Using the city as platform for expression) Window dressing vs branding control (Pics: only sponsors, but local commerce wants to celebrate their way) Inclusion (accreditation ) vs exclusion (barriers)