Loius Philippe
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Louis Philippe, a luxury brand, wanted to drive readers of its print ads for its autumn/winter collection to visit stores. It augmented the print ads to include a mobile experience where users could watch a video about the brand and locate the nearest store by map, call, or email from their phone. This mobile solution drove over 53% of users who watched the video to find a nearby store, engaged 97% of users who were new to the brand, and achieved high engagement levels, demonstrating the success of using mobile to generate interest and in-store visits.
Loius Philippe
- 1. Case Study - Louis Philippe BUSINESS CASE Louis Philippe, a brand from Madura Fashion & Lifestyle personifies style, attitude, luxury and comfort. The brand enables the Indian consumers buy the most prestigious global fashion wear and accessories within the country. The brand had released series of print ads to showcase their Autumn/Winter collection, but lacked in creating an impulse in the readers to visit the store. Louis Philippe looked at exploring the possibilities with mobile to not only drive readers to the store, but give them an experience of the apparel even before they walked in to the store. SOLUTION The print ads were augmented to deliver an extended view of the brand. User captured the print ad from their mobile phone at watch the video that communicated how the brand was meant for the truly discerning. Users could also locate the nearest Louis Philippe store. Additionally readers could make view the direction to the store through the map, place a call or write an email, all at their fingertips. RESULTS A remarkable 97% of the total engagements were from newly acquired users Over 53% of the users that watched the video then proceeded to find the store close to them, demonstrating the interest generated More than 64% of the users who engaged with the ad carried iPhone and android platforms ensuring the right target for the brand Of the three call for action possibilities, majority of the users viewed the direction to the store An astounding 298,732 Seconds of engagement quotient was witnessed which is equivalent to around 10,000 slots on TV http://telibrahma.com Follow us on http://www.facebook.com/PointARTApp