Loki Deck
- 1. LOKI The First Ever Multi-Camera Live Studio in your Pocket LOKI.LIVE
- 2. PROBLEM No easy way exists to create a live multi-camera production Time It can take hours, even days, to set up cameras, run cabling, connect the video switcher, capture device, audio mixer and more Cost The large amount of equipment, professional software and hired professionals needed can add up quickly for events on a budget Authenticity What the audience sees is dictated by what camera angle the director chooses to show, resulting in a limited viewing experience Vimeo • Livestream Official Budgeting Guide
- 3. SOLUTION A streaming platform where teams can easily capture their live events from multiple points of view GO LIVE INSTANTLY Anytime, anywhere with unlimited cameras SAVE MONEY Minimal equipment needed SEE EVERYTHING Choose what angles to watch from
- 4. HOW LOKI WORKS 1/3 Create|Record|Watch Host a new Loki Go Live 1Tap into the ‘Broadcast Center’ to start a new Loki for your event 2 Once you go live, your Loki becomes discoverable, your subscribers are notified, and a geo-fence is formed around you Others join in Team members inside the geo-fence can instantly add their perspective 3
- 5. HOW LOKI WORKS 2/3 Create|Record|Watch Unlimited Camera Angles There is no limit to the number of cameras that can join a broadcast for an event Minimal Equipment Needed No video switcher, encoder, cables or professional broadcasting software Track Real-Time Views & Scores See live viewer statistics of your stream and get awarded points by your audience
- 6. HOW LOKI WORKS 3/3 Create|Record|Watch Viewers control their experience See previews of all the angles, and tap to switch to a new one at any time Auto-Synced Timeline When you switch to a new angle, the event continues from the same moment in time Watch Live and On-Demand All Lokis are stored, so you can go back and experience an event any number of ways
- 7. WHY NOW? Evolution of live broadcasting & recent trends that make Loki possible Historically Brands sell distribution rights to TV companies, who sell live coverage rights to professional broadcasters Trending Now Brands are creating their own single camera broadcasts on User Generated Content platforms…. Why? ● Direct engagement with their audiences ● Audiences value authenticity as much as video quality Moving Forward New technology is bridging the divide between “Content Creator” & “Audience Member” ● Twitch: Audiences dictate real-time decisions for their favorite gamers to make ● Netflix|Bandersnatch: First mainstream ‘choose your own adventure’ movie Through Loki, brands can increase their production value with multiple angles, maintain authenticity, and allow audiences to participate live
- 8. INITIAL MARKET SIZE Target small to medium events, venues & creator groups Live Events & Broadcast Revenue Total Available Market Small to medium events Loki’s Initial Market Share Live-Streaming Revenue Total Serviceable Market $545B Deloitte | Live Thrives in an online world $7.4B $74M
- 9. COMPETITIVE ADVANTAGES The leader in ‘Multi-Perspective Interactive Media’ Multi-Cam Streaming Multi-Angle Watching Team Collaboration Minimal Setup Custom Extensions
- 10. TECHNOLOGY In production, in development & down the pipeline Multi-Angle Playback Watch an event live from any angle you want, or go back later and re-experience it multiple different ways. Post-Live Uploading Ability to record live events in poor network conditions and automatically upload when back on a better network. Team Channels Groups of streamers can broadcast together under a unified brand and eventually monetize their channel. Smart Geo-Fences (Patent Pending) Use real-time device locations to accurately group streams together covering a common subject. Mobile Client Available for iOS on the Apple App store, and Android is available by special access code only. Robust API Add support for custom extensions that give producers new ways to interact with their viewers. Adaptive Bitrate Streaming Optimized for every viewer according to their connection speeds, ensuring best possible experience for their network. COMPLETE COMPLETECOMPLETE IN DEVELOPMENT IN DEVELOPMENT UP NEXT UP NEXT *FULLY DETAILED ROADMAP IN APPENDICES Multiple Ingest Currently supporting HLS, with plans to add other formats such as RTMP to enable streaming w/ 3rd party cameras. UP NEXT
- 11. FINANCIALS Projected Expenses ● Miscellaneous ● Legal Fees ● Office Space ● Employees ● Cloud Compute ● Founders
- 12. REVENUE MODEL Enable organizations to both increase audiences and sell their products/services SaaS Venues, artists and organizations pay to integrate the Loki software into their apps and websites Channel Subscriptions Earn revenue by accepting subscriptions from your viewers. 45% of audiences pay for live video from a favorite team, speaker or performer. In-App Purchases Enable in-app purchases for tickets to upcoming events, merch, etc. 67% of people who watch a livestream purchase a ticket to a similar event. Gig Economy Recruit the top scoring creators to join your team, and offer incentives to them in exchange for full event coverage Loki shares a 50/50 split of every transaction Additional Perks ● 3rd party cameras ● Video Transcodes ● Audio Transcodes ● Priority Support ● Channel Analytics ...and more!
- 13. TEAM In-house team of developers, designers and digital media experts ANDREW GINZBERG CEO UConn 2016 Former D1 Athlete & Captain, Interned w/ IBM & Medtronic BRIAN KELLEHER CTO & Dev UConn 2017 Senior Web Developer for UConn Communications JEFFREY SANTI Chief Architect & Dev UConn 2018 Developer of Loki’s streaming technology & consumer apps CASE POLEN CDO UConn 2017 UX/UI designer for Cigna, Founder of Beachparking.com JEFFREY GINZBERG General Counsel Perelmutter, Potash & Ginzberg P.C. ROGER HESS Advisor Former VP/GM @ WFFF-TV Nexstar Broadcasting PARAJ MATHUR Advisor Media Entrepreneur & Analyst @ Ulysses Diversified Holdings KEITH FOX Mentor Former VP of Worldwide Marketing @ Apple & Cisco DAVID NOBLE Mentor Head of Werth Institute of Entrepreneurship & Innovation ERIC KNIGHT Mentor Serial Investor, Serial Entrepreneur, Futurist WINNERS OF
- 14. APPENDIX
- 15. PRODUCT ROADMAP