Looking to Find Value for Your Value Proposition ?
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The document discusses how companies can create value propositions for customers by considering different sources of value, such as collaboration, customer service, guarantees, peace of mind, market trust, innovation, expertise, and communication. It emphasizes that value propositions should be based on insights about customers, competitors, and market conditions. The most important concept for organizations is providing end benefit to customers.
Looking to Find Value for Your Value Proposition ?
- 1. Looking to Find Value for Your Value Propositions? Consider these areas that can make a difference Digital Spark Marketing
- 2. How do you make a difference to someone who has infinite choice? Digital Spark Marketing
- 3. How Customers Perceive Value Experiences they receive Price they pay In comparison to competing alternatives Digital Spark Marketing
- 4. VP’s are based on insights that you gain about your customers, competition, and your changing market conditions Digital Spark Marketing
- 5. Consider These Sources of Customer Value for Your VP Digital Spark Marketing
- 6. Value in Customer Collaboration Digital Spark Marketing
- 7. Value in Customer Service Digital Spark Marketing
- 8. Value in Guarantee … No Questions Asked Digital Spark Marketing
- 9. Value in Piece of Mind Digital Spark Marketing
- 10. Value in Market Trust Digital Spark Marketing
- 11. Value in New Ways of Doing Digital Spark Marketing
- 12. Value in Being the Very Best in What You Do Digital Spark Marketing
- 13. Value in Customer Communications Experience Employ Twitter to instantly connect users with in- house technical experts Digital Spark Marketing
- 14. Value in Having and Sharing the Best Expertise Many successes = many referrals Quality, innovations, patents, awards Domain expertise built trust Digital Spark Marketing
- 15. FINAL THOUGHTS Digital Spark Marketing
- 16. “The most important concept that a market-focused organization pursues is that of end result benefit.” - Lanning/Phillips Digital Spark Marketing
- 17. Thank You ! • www.digitalsparkmarketing.com • Mike@digitalsparkmarketing.com • Digitalspark.tumblr.com • Twitter: @mikeschoultz Digital Spark Marketing