Los Angeles Tech Scene Mapping Project
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The LA Tech Scene Mapping Project outlines the growth of technology startups in Los Angeles, highlighting key companies, their capital raised, employee counts, and notable spinoffs. Major contributors include Warner Bros., Myspace, Walt Disney Co., and Activision, each fostering numerous startups since their inception. This ongoing project encourages community contributions to further map the LA tech landscape.
Los Angeles Tech Scene Mapping Project
- 1. @AMPLIFYLA LA TECH SCENE MAPPING PROJECT: AN ORIGIN STORY
- 2. TABLE OF CONTENTS 11 - 20 0 - 10 20+ NUMBER OF STARTUPS FOUNDED SLIDE 5 SLIDE 6 SLIDE 3 SLIDE 4 SLIDE 7 SLIDE 8 SLIDE 9 SLIDE 11 SLIDE 10 @AMPLIFYLA2
- 3. BY THE NUMBERS Total Capital Raised: > $600,000,000 Number of Employees: > 3,000 Number of Spinoffs: 29 Advertising Entertainment Consulting Food & Travel Social Other Windsor Media Mowie Media WARNER BROTHERS Warner Bros., founded in 1923, is one of the major film studios in the United States. Starting in the 1990s, it became an early source of some pioneer LA startups. @AMPLIFYLA3
- 4. RadPad adMixt Mobcrush TV Time BY THE NUMBERS Total Capital Raised: > $1,000,000,000 Number of Employees: ~ 2,000 Number of Spinoffs: 100 MYSPACE Myspace (owned by Intermix Media) became the first major social media site. After its untimely demise in the mid-2000s many early Myspace employees left to start a number of tentpole LA startups. Real Estate FinTech Other Food & Travel Social Advertising HR Gaming & VR E-Commerce Enterprise SaaS @AMPLIFYLA4
- 5. BY THE NUMBERS Total Capital Raised: > $40,500,000 Number of Employees: ~ 200 Number of Spinoffs: 8 SCOPELY Of the many execs leaving Myspace, Ankur Bulsara later co-founded the wildly successful mobile gaming startup Scopely. Like Myspace, early talent from the company has now founded several other emerging startups. Enterprise SaaS Food & Travel HR Advertising Social Gaming & VR @AMPLIFYLA5 WONDER Persona Cooler
- 6. BY THE NUMBERS Total Capital Raised: > $400,000,000 Number of Employees: > 300 Number of Spinoffs: 18 Another company tracing its origin to Myspace is Leaf Group, founded by the former Myspace chairman Richard Rosenblatt. Leaf Group is one of the fastest growing LA tech companies since the early/mid-2000s. Enterprise SaaS Other E-Commerce Consulting Health & Fitness Entertainment Advertising Social Food & Travel LEAF GROUP (DEMAND MEDIA) ¡brava! TV Time @AMPLIFYLA6
- 7. BY THE NUMBERS Total Capital Raised: > $1,400,000,000 Number of Employees: > 4,500 Number of Spinoffs: 30 WALT DISNEY CO. The Walt Disney Company is another major LA-based entertainment studio, founded in 1923. Like Warner Bros. it too became an early source of LA tech talent. WONDER Social Advertising Food & Travel Enterprise SaaS Entertainment HR E-Commerce Health & Fitness Other Gaming & VR @AMPLIFYLA7
- 8. BY THE NUMBERS Total Capital Raised: $77,000,000 Number of Employees: ~ 800 Number of Spinoffs: 11 ACTIVISION Activision Blizzard is one of the largest video game publishers worldwide, earning more than $7 Billion revenue in 2017. Their success has spawned other gaming companies over decades. Gaming Social Other Publishing Binary Bubbles @AMPLIFYLA8
- 9. BY THE NUMBERS Total Capital Raised: ~ $1,170,500,000 Number of Employees: 300 Number of Spinoffs: 6 TRUECAR TRUECar is an online marketplace for new and used cars, founded in 2005. The company went public in 2014, and its former executives have been busy building new LA companies. Social Advertising Gaming & VR Other channelverse RatherBe crushee.com @AMPLIFYLA9
- 10. BY THE NUMBERS Total Capital Raised: $26,000,000 Number of Employees: > 250 Number of Spinoffs: 12 TICKETMASTER Ticketmaster is a ticket sales company founded in 1976. It merged with Live Nation in 2010 creating Live Nation Entertainment. Other Social Food & Travel E-Commerce @AMPLIFYLA10
- 11. BY THE NUMBERS Total Capital Raised: > $34,000,000 Number of Employees: 75 Number of Spinoffs: 2 CORNERSTONE Cornerstone OnDemand is a cloud-based talent management software, founded in 1999. As a supporter of LA-based talent in the tech community it has run its own incubator and innovation fund since 2013. FinTech Social Advertising Gaming & VR Enterprise SaaS intoo @AMPLIFYLA11
- 12. CONTRIBUTE TO THIS PROJECT The LA Tech Mapping Project is an ongoing effort. If you have anything to add, please share your story with us. @AMPLIFYLA CONTRIBUTE TO THIS PROJECT: amplify.la/contribute 12
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- 14. KEEP UP WITH AMPLIFY Want exclusive content from Amplify? @AMPLIFYLA JOIN OUR MONTHLY UPDATES: amplify.la/join 14
- 15. @AMPLIFYLA LA TECH SCENE MAPPING PROJECT: AN ORIGIN STORY