LPG Segment in india
- 1. LPG Segment in India
- 2. Introduction.Liquefied Petroleum Gas i.e. LPG is the vital fuel for most of the households in India.Here, we will briefly deal with the present scenario of Indian LPG market and will have a statistical analysis of it’s marketing steps.We will also try to find ways for sustainability of foreign and private sector firms in this market.
- 3. Three types of LPG.
- 4. At present, Indian LPG market is government dominated and degree of competition is quite low.Cost of domestic LPG is subsidized while for commercial & Industrial, it’s market determined. The ratio of customers of domestic and non-domestic LPG is 9:1.Demand for LPG is growing at a rate of 6% per annum whereas supply is not constant and gap is filled by imports.Present LPG Market.
- 5. The presentation will go on via three cases- * First, on Marketing Aspects. * Second, on Level of Data. * Third, on sampling and survey. Approach.
- 6. Preparation of a detailed report using descriptive statistics on the marketing aspects of LPG.Case I
- 7. LPG market in India is not at all versatile or competitive.It’s a part of Indian economy, which is still nearly untouched by Privatization.After 1991, Many companies jumped in LPG market but could not survive against govt. shared OMCs like IOCL, HPCL, BPCL etc. Reason behind their failure is the heavy subsidy given by government in Domestic LPG. While the commercial and industrial LPG is unsubsidized. As a result companies like RIL and Essar are giving tough fight to PSUs in this section.
- 8. Heavy subsidy on domestic LPG creates a no entry for any private player.For a foreign entrant there is great scope in the non-subsidized commercial and industrial section.
- 9. Illegal use of domestic LPG is a great hurdle in the development of the commercial and industrial section.In this table, it can be seen that the number of commercial connections is negligible against the domestic connections.This figure is never possible if government takes right steps against illegal usage of domestic LPG in commercial and industrial establishments.
- 10. An analysis of the bar graph shown alongside reveals that auto gas (LPG) is a cost efficient fuel and holds scope for the private players as it is not subsidized.For inviting the private players in auto gas market government should publicize auto gas as a major fuel for automobiles.
- 11. Specification of the kind (level) of data with regard to the ranking of lead players in the market as shown in the table below-Case II
- 12. Nominal Level: When data are labels or names used to identify elements.Ordinal Level: Here, labels also signify rankings.Interval Level: The difference between two consecutive numbers counts as well.Ratio level: In addition to the properties of interval level, ratio is also meaningful.Levels of Data Measurement
- 13. By analyzing the above table, we find that the data is given in Interval Level.