Lucas ancilary graph analysis
- 1. Ancillary Questionnaire Graph What gender are you? Male, 3 Female, 7 This graph shows the majority of people that answered were female. As our product is of the genre Rock/Alternate this could show some negative aspects in terms of the accessibility of our audience as stereotypically rock is more appealing to a male audience through things such as conveying more masculine connotations, which males can identify with more effectively than females, connoting the Uses and Gratification theory (U+G). However, this does not mean that females will not find the genre appealing as they may through escapism (U+G) in such products with masculine connotations. There are also many rock bands that females can identify with through things such as female lead singers or musicians and therefore this connotes that actually the genre is accessible and that our product will have a wide target audience of males and females.
- 2. How old are you? 10 to 14, 0 20 +, 0 15 to 19, 10 All surveyed were 15-19, which shows in order to meet audience expectations and increase audience appeal we should use things in our product that stereotypically conform to these ages, eg modern and current aspects. Although things that are not stereotypically appealing to 15 – 19 could be used to increase escapism it could have the negative effect of lessening appeal.
- 3. What genre of music do you listen to? Jazz, 1 Pop, 7 Hip Hop, 9 Rock, 4 Dubstep, 4 Techno, 3 Soft Rock, 4 Soul, 4 R'n'B, 9 Classical, 1 Indie, 2 This graph shows that Rock and Soft rock was a less popular genre than others. This could therefore mean our product will have less appeal and will appeal to a smaller audience than other genres. However, the Rock genres were not the least popular and this shows it will still have an effective audience that can identify with the product (U+G). Also, fans of other genres may still be attracted to our product through binary oppositions of our genre and ones they are fans of, and also escapism (U+G). In order to increase appeal for our product we could include generic conventions of other more popular genres (eg Hip Hop – Jewellery) What colour schemes do you expect to find in a soft rock/alternate digipack?
- 4. Purple, 1 Yellow, 1 White, 2 Black, 7 Red, 5 Blue, 5 This graph shows that the most popular colour schemes were black, red and blue. Red and Black stereotypically convey the rock genres so therefore if used for our product will allow audience to more clearly identify with the product, increase appeal and chances of consumption. These colours on a digipack may also convey the rock genres straight away to audience through the Hypodermic needle theory. Colours like white and yellow were favoured less due to possible connotations of other genres such as Pop. We would avoid using colours that are connotations of other genres in ways such as ensuring eg characters in our product wear black clothing. How many tracks do you expect to see in a digipack?
- 5. 13 +, 0 1 to 4, 2 9 to 12, 6 5 to 8, 2 This graph shows that most people surveyed expected to see 9 to 12 tracks in a digipack. Therefore to conform to audience expectations and increase appeal it would be useful for us to include this number of tracks in our product. Less than 9 tracks may put audiences of our product through disappointment and expectations not being for filled. Do you expect to see the artist on the front cover of the magazine No, 3 Yes, 9
- 6. Most people expected to see the artist on the front conver of the magazine. Therefore this could be done for our product to conform to audience expectations and effectively increase audience attraction and appeal. Audiences would identify more clearly and faster through seeing the artist, and lesser fans could even be informed to what the artist actually looks like (U+G). The artists could be shown at a close up shot, so audiences could indentify closely with facial expression and therefore emotion on a personal level. Direct mode of address could also be used to personally target audiences (looking at audience) and convey the bands dominance and power. Low angle shots could also show power of the band, and may also allow for more stereotypical conventions to be shown (such as clothing) and therefore appeal to fans of the genre. What camera shots do you expect to see on the front cover of the magazine? Long Shot, 0 High Angle, 0 Mid Shot, 3 Low Angle, 4 Close Up, 4 This graph shows popular shots were Close ups and Low angles. Using a Low angle shot would effectively appeal to audiences through making the artists seem dominant and powerful, which would perhaps conform to audience expectations. Using a close up would help audiences identify more clearly and on a more personal level with the artists, eg through emotion in faces etc.
- 7. Do you expect to see the band on the front cover of the digipack? No, 2 Yes, 8 Most people expected to see the band on the front cover so therefore this could be done with our product to conform to audience expectations and increase appeal. Showing the band may even appeal to audience through them being conveyed or interpreted as particular roles eg Hero (Propps). Showing the band may also help the product to stand out and help audience make associations with the sight of the band and the music (Hypodermic needle) and therefore allow the audiences to identify more clearly and easily with the product (U+G). Showing the band may also increase audience appeal and widen audience through things such as previous bands particular members may have been in, therefore attracting fans of those bands etc.