infoShare 2014: Luke Mansfield, Think fast, act fast
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This document from Samsung's Product Innovation Team discusses strategies for fueling market-driven innovation and staying ahead of competitors. It emphasizes the need to innovate faster through disruptive approaches like changing everything and burning everything down if needed. It also addresses the issues with moving too fast and outlines Samsung's multifaceted innovation approach including its European Innovation Team's consumer-focused and multi-disciplinary process. Case studies show the team delivering over $1 billion in profit through its work.
infoShare 2014: Luke Mansfield, Think fast, act fast
- 1. SAMSUNG | PRODUCT INNOVATION TEAM | FUELING MARKET DRIVEN INNOVATION | PRIVATE & CONFIDENTIAL INNOVATING FASTER How to get ahead and stay ahead INFOSHARE 5 ‘14
- 3. Change Everything! …except your family.
- 4. Burn Everything! …if that’s what it takes
- 5. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 5
- 6. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 6 The issues with moving fast
- 7. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 7 Innovation within Samsung A multifaceted approach
- 8. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 8 European Innovation Team Consumer focus – Multi-disciplinary approach Industry Norm Samsung E.I.T. Gather consumer & Expert Data Develop Opportunities Create Product Concept Test & Refine Design & Technology Consumer Research Commercial Strategy Sales & Marketing
- 9. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 9 Delivering Tangible Results $1.1Bn profit contribution in 3 years
- 10. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 10 Maximising your Innovation Return Yield vs. Capability Process Experience • of Innovation (end to end) • of Your Company Culture • of Other Industries • of Consumers Yield Capability
- 11. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 11 Disruptive Product ‘Lost in the crowd’ Relevance Differentiation ‘Gadgets’ Line up products HigherLower Low High The magic formula for success A focus only on differentiation guarantees failure
- 12. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 12 Productsneedtoshinethruthemess Photographs taken during Fieldwork
- 13. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 13 Theinformationthatconsumerssee Photographs taken during Fieldwork
- 14. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 14 Fixingproblemssometimescreatesnewones Photographs by Eric Adras
- 15. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 15 How to spot big new trends
- 16. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 16
- 17. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 17
- 18. Thank you. Luke Mansfield Head of Innovation Samsung Electronics Europe