LUMIA APP LABS: WINDOWS PHONE 8 FOR NOKIA DEVELOPERS
- 1. LUMIA APP LABS #2 WINDOWS PHONE 8 FOR DEVELOPERS Jure Sustersic Developer Product Marketing
- 2. SAVEGUARDING DEVELOPER INVESTMENT Windows WITH WP8 Windows Phone 7.x Phone 8 tools • >120k apps available automatically tools & & feature set feature set • Still possible to develop using WP7 toolchain • OS updates delivered over the air • Devices supported with updates for at least 18 months © 2012 Nokia. All rights reserved. 11/21/2012 © 2012 Microsoft. All rights reserved.
- 3. WINDOWS PHONE 7.8 New features • Renewed start screen with resizable Live Tiles • Offline navigation, internet sharing, camera extras and more • Additional markets along with other Windows Phone Store enhancements © 2012 Nokia. All rights reserved. 11/21/2012 © 2012 Microsoft. All rights reserved.
- 4. NEW CAPABILITIES Native Direct3D Enterprise Camera APIs NFC and Code Native games with apps Low level access to camera sensor and Proximity API code sharing with C++ to port your Win8 Added security lenses API for Tap to share with code from other Company hub for camera app other NFC devices, platforms easy deployment integration including BT API Wallet Speech App-2-app Nokia Music Location, Payments, Cards, Voice control your Integrate with other API Location coupons, tickets and app, add TTS apps and be more with APIs for capability easy integrated Add Nokia signature New map controls integration music experience to based on Nokia Loc your app platform background location New Windows Phone 8 APIs in detail on Nokia Developer Wiki © 2012 Nokia. All rights reserved. 11/21/2012 © 2012 Microsoft. All rights reserved.
- 5. LIVE AND DISCOVERABLE APPS Live Tiles and Lock screen • 3 Tile sizes with dynamic/static content • User can create multiple app entry points • Push notification to lock screen with new API App-to-app communication 3rd party Platfrom apps Your App apps • Define handlers for file types and URIs • Extended list of launchers and choosers • Use other apps to add seamless functionality to yours © 2012 Nokia. All rights reserved. 11/21/2012 © 2012 Microsoft. All rights reserved.
- 6. APP TYPES (simplified) Managed Apps HTML5 Apps Managed Apps Native Apps - HTML/CSS + XAML - C#, VB, C++ - C++ - Via Web Browser Control - XAML UI - Direct3D - API bindings via - .NET and/or WinPRT APIs - WinPRT APIs InvokeScript - Wizard template in WP8 SDK Windows Phone API Quickstart PDF © 2012 Nokia. All rights reserved. 11/21/2012 © 2012 Microsoft. All rights reserved.
- 7. SHARE CODE WITH WINDOWS 8 - Easy to develop and deploy on both platforms - Code against same/similar API set - Use portable class libraries - Address a vast installed base © 2012 Nokia. All rights reserved. 11/21/2012 © 2012 Microsoft. All rights reserved.
- 8. GO GLOBAL – EXPANDED FOOTPRINT Support for 50 languages • Up from 24 languages in Windows Phone 7 • Includes support for right-to-left languages Develop from and for over 180 countries • Up from 36 / 63 • Applies also to Windows Phone 7 family © 2012 Nokia. All rights reserved. 11/21/2012 © 2012 Microsoft. All rights reserved.
- 9. MONETIZATION ENABLERS In app purchase Ad based apps - Higher and recurring - Several solutions revenue opportunity supported - Attract a larger user base - Test and choose the with freemium optimal one - Extend the experience - Possiblity to combine -> with durable and ”Remove ads?” consumable digital goods - Nokia Ad Exchange © 2012 Nokia. All rights reserved. 11/21/2012 © 2012 Microsoft. All rights reserved.
- 10. 11 TIPS TO MAKE MORE ON STORE Think Use Live Tiles Use push Use Ads with Adopt WP UI Publish Freemium Top 50 apps are notifications location faithfully globally 70x more 3.7x more likely Top 50 apps are More local WP style apps are Fastest growth downloads, 7x to have 3.2x more likely relevance drives featured more occurring in new more revenue to have higher eCPM frequently markets 1 2 3 4 5 6 Localize Right size Act on Update Deliver smartly your app feedback frequently excellence Language, Apps <90 MB work Prompt for Top 50 apps are No bugs, use FAS, currency, symbols well on all devices reviews and updated every 2-3 engaging feedback… and months experience 7 8 fix! 9 10 11 © 2012 Nokia. All rights reserved. 11/21/2012 © 2012 Microsoft. All rights reserved.
- 11. FROM START TO FINISH - Dev center account - Publish and certify - Free to download - Reference WP - MSFT Ad Control - Telerik RAD controls your apps - Visual Studio 2012 documentation - Nokia Ad Exchange for WP - Deploy apps to dev Express - Lumia Developer's - Other providers - Buddy.com API service phones - Blend UI Library - Marketing in a box - 2 technical support - Pricing and - Emulator - Nokia Developer beta tickets reporting - Docs Wiki = up to 1500$ of value Learn More Get the SDK Learn more for 99$ Learn More © 2012 Nokia. All rights reserved. 11/21/2012 © 2012 Microsoft. All rights reserved.
- 12. START YOUR LUMIA APPVENTURE TODAY http://developer.nokia.com/windowsphone © 2012 Nokia. All rights reserved. 11/21/2012 © 2012 Microsoft. All rights reserved.