Marketing basic definition case study, HAND SANITIZER
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The presentation discusses the marketing strategies and promotional activities for the launch of Dettol's new product, 'Dettol Squeezy'. It highlights the new campaign developed by McCann, which coincides with the Indian Premier League and aims to encourage healthy hand washing habits through engaging advertisements. Despite the strategic timing, the campaign faced negative attention and missed opportunities compared to other brands.
Marketing basic definition case study, HAND SANITIZER
- 1. MARKETING * This presentation is based on available promotional activities of the brands and the marketing theories . There is no any intention to promote a brand and any company.
- 10. NEED
- 27. Encourage healthy hand washing habits and to promote the launch of its new product ‘Dettol Squeezy’.
- 28. The new campaign conceptualised by McCann has been strategically launched towards the end of the Indian Premier League. The film opens at a wedding where a man asks the caterer when he’ll feed people. At this point a brass band begins to play and a group of young children begin to sing about the benefits of good hygiene and the importance of washing hands before eating
- 29. “The Dettol jingle is a musical way of reminding people about cleanliness
- 30. In fact, under the previous series of the ‘Dettol Dettol Ho’ two ads were launched during the World Cup. When all the other brands are eyeing the World Cup and the IPL platform to launch their new campaigns, Dettol also did the same thing. But it missed the bus and got caught in the middle of negative attention
- 31. Dettol Squeezy Maa Maane Dettol Ka Dhula https://www.youtube.com/watch?v=bJhWa24nCjA