Maarten Lens-FitzGerald at Stream 2011: Augmented Reality is the Equalizer
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The Cambrian explosion, which began 550 million years ago, marked a significant diversification of life. Today, a parallel explosion of communication and predation by brands has emerged, with advertisers utilizing advanced techniques to target individuals. Layar offers tools for enhanced visibility and interaction through augmented reality, bridging professional and user-generated content.
Maarten Lens-FitzGerald at Stream 2011: Augmented Reality is the Equalizer
- 1. 550.000.000 years ago a period started called the Cambrian explosion © 2011, Layar Confidential and Proprietory
- 2. Life on earth exploded in all it’s infinite variety. The “Big Bang” of biology © 2011, Layar Confidential and Proprietory
- 3. The first organisms started to see. It changed the game forever. © 2011, Layar Confidential and Proprietory
- 4. Predation exploded. And prey adapted: camouflage, distracting, herding
- 5. Today there is an explosion of communication. And predation of individuals by brands.
- 6. Advertisers know all, recognize all faces, have super cookies, they target all, profile all © 2011, Layar Confidential and Proprietory
- 7. People develop new methods to avoid detection. Modern camouflage © 2011, Layar Confidential and Proprietory
- 8. The best tool is in your pocket right now. It will enables people to see, to herd, to fight
- 9. VISION Connectivity Location The ability to see, combined with the power of the web, its content, tools and the social graph makes it unstoppable
- 10. 1 2 3 Hold over your phone and share
- 11. Reveal, see more
- 12. Warn each other, see all information
- 13. Herding, talking back. Together, stronger.
- 14. Layar has the tools to see more & talk on things. For professional content and for user generated content. Professional Content User Generated Content magazines books All Objects & posters walls Flat Media packaging newspapers
- 15. Augmented Reality is THE equalizer. OUR digital eye that reveals ALL