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Machine Learning
Business Analytics
By: Matt Knudsen
What is Machine Learning?
• Machine Learning (ML) is an application
of Artificial Intelligence that provides
systems the ability to automatically learn
and improve through experience without
being explicitly programmed.
• 2 categories of Machine Learning:
• Supervised: Requires humans to
create sets of training data &
validate the results of the training.
• Unsupervised: Data scientist
chooses massive data set and tells
the software to find the patterns
within it.
http://www.iamwire.com/2017/07/algorithms-machine-learning-
engineers/155436
Current Use of Machine Learning in Business
• Marketing use: Finding trends of consumers through Web
searches.
• Finds flaws in complex machinery:
• Finds what parts need fixing.
• Facial recognition:
• Facebook, I-Photo, I-Phone, etc.
http://www.techguruit.com/top-8-ways-facial-recognition-software-
used-today/
Future of Machine Learning in Business
• Machine Learning could provide:
• More updated data through use
of algorithms and historical data.
• A shift in demand in the data
industry for workers and historical
data sets.
• Better products.
• More accurate marketing
strategies based on consumers
trends.
http://www.madeiradata.com/machine-learning-good/
https://www.toptal.com/machine-learning/machine-
learning-theory-an-introductory-primer
Work Cited
• Evan Schuman - Sep 20, 2017 12:00 pm UTC. “DigitalTransformation: How Machine Learning Could
Help Change Business.” ArsTechnica, 20 Sept. 2017, arstechnica.com/information-
technology/2017/09/digital-transformation-1/?intcid.
• Faggella, Daniel. “Three Real Use-Cases of Machine Learning in BusinessApplications.” The
Huffington Post,TheHuffingtonPost.com, 9 June 2017, www.huffingtonpost.com/entry/three-real-
use-cases-of-machine-learning-in-business_us_593a0e91e4b014ae8c69df37.
• Biewald, Lukas. “How Real BusinessesAre Using Machine Learning.” TechCrunch,TechCrunch, 19
Mar. 2016, techcrunch.com/2016/03/19/how-real-businesses-are-using-machine-learning/.

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Matt Knudsen's Tech Talk

  • 2. What is Machine Learning? • Machine Learning (ML) is an application of Artificial Intelligence that provides systems the ability to automatically learn and improve through experience without being explicitly programmed. • 2 categories of Machine Learning: • Supervised: Requires humans to create sets of training data & validate the results of the training. • Unsupervised: Data scientist chooses massive data set and tells the software to find the patterns within it. http://www.iamwire.com/2017/07/algorithms-machine-learning- engineers/155436
  • 3. Current Use of Machine Learning in Business • Marketing use: Finding trends of consumers through Web searches. • Finds flaws in complex machinery: • Finds what parts need fixing. • Facial recognition: • Facebook, I-Photo, I-Phone, etc. http://www.techguruit.com/top-8-ways-facial-recognition-software- used-today/
  • 4. Future of Machine Learning in Business • Machine Learning could provide: • More updated data through use of algorithms and historical data. • A shift in demand in the data industry for workers and historical data sets. • Better products. • More accurate marketing strategies based on consumers trends. http://www.madeiradata.com/machine-learning-good/ https://www.toptal.com/machine-learning/machine- learning-theory-an-introductory-primer
  • 5. Work Cited • Evan Schuman - Sep 20, 2017 12:00 pm UTC. “DigitalTransformation: How Machine Learning Could Help Change Business.” ArsTechnica, 20 Sept. 2017, arstechnica.com/information- technology/2017/09/digital-transformation-1/?intcid. • Faggella, Daniel. “Three Real Use-Cases of Machine Learning in BusinessApplications.” The Huffington Post,TheHuffingtonPost.com, 9 June 2017, www.huffingtonpost.com/entry/three-real- use-cases-of-machine-learning-in-business_us_593a0e91e4b014ae8c69df37. • Biewald, Lukas. “How Real BusinessesAre Using Machine Learning.” TechCrunch,TechCrunch, 19 Mar. 2016, techcrunch.com/2016/03/19/how-real-businesses-are-using-machine-learning/.