Macys 2
- 1. By: Raquel Garcia The Magic of My Client
- 2. Opportunities with My Client • Associates were familiar but not confident in navigating the My Client system Observation • Some associates claimed they hadn’t been taught in detail Observation • Were not following up enough with associates on My Client Observation
- 3. Action Plan Goal: Increase percentage of repeat clients in Men’s Shoes and Suits by 50% • Certify Associates1. • Follow up at LEAST twice a day2.
- 4. Action Plan • My Client Log3. • Friendly competition4. • Recognition5.
- 5. Results: Shoes 0.8 1.5 3 2.6 0 1 2 3 4 5 6 1 2 3 4 MyClientSales% Week Shoes Shoes
- 6. Results: Suits 0.9 1.7 2 5.6 0 1 2 3 4 5 6 1 2 3 4 MyClient%Sales Week Suits Suits
- 7. Results: Combined 0.8 1.6 2.6 4.1 0 1 2 3 4 5 6 1 2 3 4 MyClientSales% Week Combined Combined
- 8. Takeaways • Increased repeat My Client sales Percentage by 80%1. • Following up with associate is key whether is recognition or coaching opportunity 2. • Create a culture were associates feel comfortable asking for help3.
Editor's Notes
- #3: Associates unfamiliar with navigating My Client system Follow up Observed behaviors, and didn’t see
- #4: Certify associates Follow up at least twice a day Friendly competition Recognition Create a My Client culture
- #5: Add macys magic cards My client log pic
- #9: Follow up is key How effective those behaviors were and able to drive