Madrid reading 2
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None of 500 drivers surveyed could correctly identify 12 road signs, showing the need to improve sign design. A good sign must convey its message quickly as drivers are distracted. While some signs like the red no-entry sign are clear without words, others like the "no stopping" sign are not recognized. The proliferation of signs reduces their effectiveness as drivers face "system overload". Even well-designed signs will not work if drivers cannot make them out due to the increasing number and duplication of signs.
![Escuelas Oficiales de Idiomas
CONSEJERÍA DE EDUCACIÓN
Comunidad de Madrid
CERTIFICADO DE NIVEL INERMEDIO
INGLÉS
COMPRENSIÓN DE LECTURA TAREA 2
- 1 -
WHAT MAKES A GOOD ROAD SIGN?
Many road signs are bizarre when thought about logically. Just what is one meant to do if there is a
danger of falling rocks? And if the road is slippery, will your car tyres really cross like the alarming skid
marks seen on the sign?
But even if some symbols do not stand up to scrutiny, they convey a message that is quickly
recognised. Or at least, that's the hope. Out of 500 drivers surveyed last year, none was able to
correctly identify 12 road signs and only one sign - the speed camera - was known to them all. A
review of signs has been launched by the Department for Transport, looking at ways to reduce the
number of signs and introduce more technology. So what makes a good sign? "The most important
thing is that it works," says Michael Wolff, chairman of The Sign Design Society.
Not only do modern drivers travel faster than before, they are also listening to the radio, chatting on
their hands-free phone and trying to get children in the back under control. Distractions are
everywhere. With so much competition for a driver's attention, a good sign must be clear and simple so
that it can be seen, read and understood in an instant. The red no-entry sign is one that, even without
words or pictures, conveys its message.
But others don't. Many drivers are unable to recognise the "no stopping" sign. And former police driving
instructor Chris Walker says the "give way to oncoming traffic" sign is hotly debated at driving school
because it is illogical and takes too long to work out.
The symbols on signs should not be interpreted too literally - the roadworks warning is often compared
to a man opening an umbrella, while some of the most recognisable signs evoke memories of the pre-
motoring age. A 19th century-style bellows camera is used, with great success, to warn of the
imminent danger of racking up a speeding fine and rail enthusiasts' hearts must race at the symbol of a
steam train before level crossings. "Symbols don't have to be accurate; they are there to convey an
idea and be understood," Mr Wolff says. Some widely used signs have attracted criticism for being
outdated. The image of stooped elderly people crossing a road has been branded as "insulting" by Help
the Aged. It originates from a children's competition in 1981.
Different colours provoke very different reactions in the human mind, says Dr David Cowell, who
specialises in the psychology of colour. The brain is very sensitive to the level of energy in the light that
passes through your eyes, with different colours of light carrying different amounts of energy. "Blue
[the colour of motorway signage] suggests harmony and relaxation," says Dr Cowell. "It is the colour of
nature in relaxed form. It encourages social communication and consideration of others." Orange and
yellow "suggest a positive future", he says, the point being that the colour of signs surrounding
roadworks is clearly meant to encourage frustrated drivers to think beyond the current delays.
Different shaped signs also create different psychological reactions, suggests Dr Cowell. "A triangular
sign has points and represents danger," which is why the shape is used for warning signs. "Rectangular
signs are the same shape as a book and therefore give information. Round signs are instructional. They
look like the end of a pointing finger giving you an instruction."
While the fundamental design of the country's road signs has remained unchanged for almost half a
century, the number of signs seems to be multiplying. Today British roads can seem crammed with
symbols warning drivers of every foreseeable danger, from falling rocks to passing deer. As well as
fuelling fears, the streetscape is being damaged, and the proliferation of signs reduces their
MARKTASK TWO (6 x 1 marks = 6 marks)
Read the following text and choose the option (a, b or c) which fits best
according to the text. Then write it in the corresponding white box of the
questionnaire provided on the next page. Item 0 is an example.](https://image.slidesharecdn.com/madridreading2-140512101906-phpapp02/85/Madrid-reading-2-1-320.jpg)
Madrid reading 2
- 1. Escuelas Oficiales de Idiomas CONSEJERÍA DE EDUCACIÓN Comunidad de Madrid CERTIFICADO DE NIVEL INERMEDIO INGLÉS COMPRENSIÓN DE LECTURA TAREA 2 - 1 - WHAT MAKES A GOOD ROAD SIGN? Many road signs are bizarre when thought about logically. Just what is one meant to do if there is a danger of falling rocks? And if the road is slippery, will your car tyres really cross like the alarming skid marks seen on the sign? But even if some symbols do not stand up to scrutiny, they convey a message that is quickly recognised. Or at least, that's the hope. Out of 500 drivers surveyed last year, none was able to correctly identify 12 road signs and only one sign - the speed camera - was known to them all. A review of signs has been launched by the Department for Transport, looking at ways to reduce the number of signs and introduce more technology. So what makes a good sign? "The most important thing is that it works," says Michael Wolff, chairman of The Sign Design Society. Not only do modern drivers travel faster than before, they are also listening to the radio, chatting on their hands-free phone and trying to get children in the back under control. Distractions are everywhere. With so much competition for a driver's attention, a good sign must be clear and simple so that it can be seen, read and understood in an instant. The red no-entry sign is one that, even without words or pictures, conveys its message. But others don't. Many drivers are unable to recognise the "no stopping" sign. And former police driving instructor Chris Walker says the "give way to oncoming traffic" sign is hotly debated at driving school because it is illogical and takes too long to work out. The symbols on signs should not be interpreted too literally - the roadworks warning is often compared to a man opening an umbrella, while some of the most recognisable signs evoke memories of the pre- motoring age. A 19th century-style bellows camera is used, with great success, to warn of the imminent danger of racking up a speeding fine and rail enthusiasts' hearts must race at the symbol of a steam train before level crossings. "Symbols don't have to be accurate; they are there to convey an idea and be understood," Mr Wolff says. Some widely used signs have attracted criticism for being outdated. The image of stooped elderly people crossing a road has been branded as "insulting" by Help the Aged. It originates from a children's competition in 1981. Different colours provoke very different reactions in the human mind, says Dr David Cowell, who specialises in the psychology of colour. The brain is very sensitive to the level of energy in the light that passes through your eyes, with different colours of light carrying different amounts of energy. "Blue [the colour of motorway signage] suggests harmony and relaxation," says Dr Cowell. "It is the colour of nature in relaxed form. It encourages social communication and consideration of others." Orange and yellow "suggest a positive future", he says, the point being that the colour of signs surrounding roadworks is clearly meant to encourage frustrated drivers to think beyond the current delays. Different shaped signs also create different psychological reactions, suggests Dr Cowell. "A triangular sign has points and represents danger," which is why the shape is used for warning signs. "Rectangular signs are the same shape as a book and therefore give information. Round signs are instructional. They look like the end of a pointing finger giving you an instruction." While the fundamental design of the country's road signs has remained unchanged for almost half a century, the number of signs seems to be multiplying. Today British roads can seem crammed with symbols warning drivers of every foreseeable danger, from falling rocks to passing deer. As well as fuelling fears, the streetscape is being damaged, and the proliferation of signs reduces their MARKTASK TWO (6 x 1 marks = 6 marks) Read the following text and choose the option (a, b or c) which fits best according to the text. Then write it in the corresponding white box of the questionnaire provided on the next page. Item 0 is an example.
- 2. - 2 - effectiveness. "Drivers now face a system overload," says Mr Walker. "Signs are duplicated, in some cases triplicated, leaving little time for the information to be seen and processed." Even the most well-designed road sign will be of little use if nobody can make it out. Adapted from © Dominic Koole, BBC News 2008 WHAT MAKES A GOOD ROAD SIGN? 0. What is important about road signs is that they should be a) easily recognisable. b) logically designed. c) realistic representations. 8. A recent survey has shown that a) drivers should revise the sign system. b) the sign system doesn’t work at all. c) the sign system has to be improved. 9. Today it is more necessary than ever that a) distractions be avoided. b) drivers pay attention on the roads. c) signs are well designed. 10.Some signs are very effective even though they may a) depict unrecognisable objects. b) have a controversial origin. c) look old fashioned. 11. The colours around roadworks are intended to a) attract attention. b) encourage patience. c) indicate them clearly. 12. According to Dr Cowell, the shapes of road signs are meant to a) make drivers behave in different ways. b) remind drivers of a code. c) represent different risks. 13. The number of signs on British roads a) is cause for concern. b) makes drivers feel fear. c) prevents every possible danger. NUMBER 0 8 9 10 11 12 13 LETTER B