Magento 20110406
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The document provides an overview and introduction to ecommerce, Magento, and working with the Magento platform. It discusses ecommerce models like B2B, B2C, and C2C. It then introduces Magento, covering its history, editions, benefits, and features. Finally, it outlines how to build Magento modules, including file and code structure.
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Magento 20110406
- 1. Ecommerce & Magento Overview Online Service Solution Property of OSS; not authorized for distribution. - CONFIDENTIAL -
- 2. Agenda Ecommerce Overview Introducing Magento Working with Magento Career at OSS 09/27/11
- 3. PART I ECOMMERCE OVERVIEW Mr. Ngô Văn Trung OSS Founder & CEO 09/27/11
- 4. Quick Overiew on Ecommerce Ecommerce in Vietnam 09/27/11
- 5. What is Ecommerce? Ecommerce is enabling or achieving your business objectives by using information technology to enhance or transform your business processes. 09/27/11
- 6. Ecommerce Business to business (B2B) Automating Supply Increasing Business Efficiency Example: http://www.alibaba.com/ Business to Consumer (B2C) Retail Sales Customer Support Example: http://www.amazon.com Consumer to Consumer (C2C) Online Auctions Example: http://www.ebay.com 09/27/11
- 7. Ecommerce Ecommerce is more than just an online shop selling goods…. Businesses make huge savings by more efficient interaction with their suppliers or buyers. 09/27/11
- 8. Global 400 million users of Internet worldwide 1999 US online retail sales - US$20bn. Forrester Research 2000 US online retail sales - US$30bn+ Forrester Research US Online buying will reach US$6.9 trillion 2004. Forrester Research 09/27/11
- 9. Ecommerce in Vietnam Overview Disadvantage of Ecommerce in Vietnam The future of Ecommerce in Vietnam 09/27/11
- 10. Ecommerce in Vietnam In the late 1990s – 2000 2006 – 2010 45% businesses have own websites 09/27/11
- 11. E-learning Groupon Auction 09/27/11
- 12. Muachung.vn Chodientu.vn Vatgia.com 5giay.vn 09/27/11
- 13. Disadvantage Lack of payment options The habit in buying and selling 09/27/11
- 14. The future of Ecommerce in Vietnam 09/27/11
- 16. PART II INTRODUCING MAGENTO Mr. Nguyễn Đức Hòa OSS Founder & Sales Manager 09/27/11
- 17. I want to talk about Overview on Magento Benefits of Magento Magento Editions 09/27/11
- 18. Overview on Magento 09/27/11
- 19. Overview on Magento Varien Founded: 2001 Formerly worked osCommerce Now Magento Inc. 09/27/11
- 20. Overview on Magento Development started May, 2007 First public beta release August, 2007 1.0 version March 31 st , 2008 09/27/11
- 21. Overview on Magento Stable Release CE 1.5.0.1 PE 1.8.0.0 EE 1.9.1.1 09/27/11
- 22. Overview on Magento 90,000+ merchants 300,000+ Community Users 3,500+ extensions 2,5+ million downloads 09/27/11
- 23. Overview on Magento 09/27/11
- 24. Overview on Magento 09/27/11
- 25. Benefits of Magento “ Magento is going to win the eCommerce software war, hands down. I've never seen another ecommerce platform well architected and well designed as Magento .” Jack Aboutboul, Redhat 09/27/11
- 26. Benefits of Magento = Flexibility + Control 09/27/11
- 27. Benefits of Magento Control every facet of store Design flexibility Modularity 09/27/11
- 28. Benefits of Magento Marketing Promotions and Tools SEO Analytics and Reporting Multiple shipping address A wide range of payment options supported 09/27/11
- 29. Benefits of Magento Shopping cart + CMS + … Magento => All in ONE? 09/27/11
- 31. Magento Community Free Expert developers in community users Extension development 180+ solution providers 09/27/11
- 32. Magento Connect 2008 Marketplace for Magento extensions: free & commercial Install modules through Magento Connect Manager 09/27/11
- 33. Magento Enterprise April, 2009 Starts at $12,990 / year Best-in-class merchandising & marketing tools Rich features Big business 09/27/11
- 34. Magento Professional Launched May, 2010 Starts at $2,995 / year Dismiss some enterprise features Revenue-generating features Small & medium business 09/27/11
- 35. Enterprise Features Reward Points System Enhance user experience Increase customer loyalty 09/27/11
- 36. Enterprise Features Gift Certificates Buy gift cards for family and friends 09/27/11
- 37. Enterprise Features Automated Email Marketing Reminders Target promotions and discounts to customers Increase customer retention 09/27/11
- 38. Enterprise Features Recurring Payment Configure billing schedule Optional trial periods prior to billing the client Automated charging for subscription/continuity products 09/27/11
- 39. Enterprise Features More: http://www.magentocommerce.com/product/features 09/27/11
- 41. Magento Go? Hosted, SaaS service that enables small and emerging merchants to quickly build and launch an online store. No hardware, software or coding required 09/27/11
- 42. Magento Go Customizable design Unlimited product options Industry leading SEO Retention and Loyalty Customer Engagement http://www.magentocommerce.com/go/features/ 09/27/11
- 44. Magento Go Who is Magento Go for? 09/27/11
- 45. 09/27/11
- 47. PART III WORKING WITH MAGENTO Mr. Nguyễn Đức Thanh OSS Founder & Project Manager 09/27/11
- 48. Working with Magento Magento Architecture Building Magento Module Building Magento Template
- 49. Magento Architecture Package Architecture MVC Architecture Database Structure – EAV Model Layout Structure
- 50. Magento Architecture – Package Architecture Every things are modules !!!
- 51. Magento Architecture – Package Architecture
- 52. Magento Architecture - MVC Architecture
- 53. Magento Architecture - MVC Architecture
- 54. Magento Architecture - Database Structure EAV model Entity Attribute Value
- 55. Magento Architecture - Database Structure Sample: Entity – product, Attribute – Color, Value - Black Entity Attribute Value
- 56. Magento Architecture - Layout Structure Key words Xml Tree Structural block & Content block root head header left content right footer top.links top.menu search footer_links catalog.leftnav cart_sidebar product.related
- 57. Magento Architecture - Layout Structure
- 58. Magento Architecture - Layout Structure <block type="page/html" name=" root " output="toHtml" template="page/3columns.phtml"> <block type="page/html_header" name=" header " as="header"> <block type="page/template_links" name=" top.links " as="topLinks"/> <block type="core/text_list" name=" top.menu " as="topMenu" translate="label" /> </block> <block type="core/text_list" name=" left " as="left" translate="label"> <label>Left Column</label> </block> <block type="core/text_list" name=" content " as="content" translate="label"> <label>Main Content Area</label> </block> <block type="core/text_list" name=" right " as="right" translate="label"> <label>Right Column</label> </block> </block>
- 60. Building Magento Module HOW TO BUILD A MAGENTO MODULE?
- 61. Building Magento Module Module structure View Controller Model
- 62. Building Magento Module Module structure Layout Template
- 63. Building Magento Module Module structure Config file Language file
- 64. Building Magento Module Files in a simple module - Module name: Magestore_Hello - Show the text “Hello Aiti-Aptech!” on page {webshop}/hello app/etc/modules/Magestore_Hello.xml app/code/local/Magestore/Hello/controllers/IndexController.php app/code/local/Magestore/Hello/Block/Hello.php app/code/local/Magestore/Hello/etc/config.xml app/design/frontend/default/default/layout/hello.xml app/design/frontend/default/default/template/hello/hello.phtml
- 65. Building Magento Module Magestore_Hello.xml - configuration file <? xml version ="1.0" ?> <config> <modules> <Magestore_Hello> <active>true</active> <codePool>local</codePool> </Magestore_Hello> </modules> </config>
- 66. Building Magento Module IndexController.php – controller file <?php class Magestore_Hello_IndexController extends Mage_Core_Controller_Front_Action { public function indexAction() { $this->loadLayout(); $this->renderLayout(); } }
- 67. Building Magento Module Hello.php – Block file <?php class Magestore_Hello_Block_Hello extends Mage_Core_Block_Template { public function getHelloText() { return $this->__(‘Hello Aiti-Aptech!’); } }
- 68. config.xml config.xml – module configuration file <? xml version ="1.0" ?>` <config> <Magestore_Hello> <modules> <version>0.1.0</version> </Magestore_Hello> </modules> <frontend> <routers> <hello> <use>standard</use> <args> <module>Magestore_Hello</module> <frontName>hello</frontName> </args> </hello> </routers> <layout> <updates> <hello> <file>hello.xml</file> </hello> </updates> </layout> </frontend> <config>
- 69. hello.xml – layout file <? xml version ="1.0" ?> <layout version="0.1.0"> <hello_index_index> <reference name="content"> <block type=“hello/hello" name=“hello" template=“hello/hello.phtml" /> </reference> </hello_index_index> </layout>
- 70. Building Magento Module hello.phtml – template file <?php echo $this->getHelloText() ?>
- 71. Building Magento Module Building a complete module General features Add/ Edit/ Delete in back-end Show data in front-end Suggestion: using Module Creator
- 72. Building Magento Module Module Creator interface
- 73. Building Magento Module Rewrite Block Model Helper Controller Events
- 74. Building Magento Module Example modules Auction http:// www.magestore.com/auction.html Theme Switcher http://www.magestore.com/magento-extensions/theme-switcher.html
- 76. Building Magento Module Theme Switcher Features Auto-switch store layout based upon the platforms and browsers of access devices. Support 34 types of browsers. Support 17 platforms.
- 77. Building Magento Template HOW TO BUILD A MAGENTO TEMPLATE?
- 78. Building Magento Template Template structure Theme Concept css images js layout template locale skin app
- 79. Building Magento Template Template structure Layouts : XML files, define block structure (module layout) , in which you decide to put some box in some page as a module function. Templates : phtml files, in which you do the coding with xhtml and PHP. Locale : language translations in .csv file format. Skins : css, images, javascript, where u do the beautifications.
- 80. Building Magento Template Template files & folders Css & images Template files Layout files
- 83. Building Magento Template Page Footer Top links Header Main page Pager
- 84. Building Magento Template Catalog Product View Top Menu Category view Product List
- 85. Building Magento Template Checkout Cart page Checkout page Cart Sidebar
- 86. Building Magento Template Using your template Upload your template file into web server Login into back-end of Magento site Go to system/ configuration/ design Fill your template name info Default field
- 89. PART IV CAREER AT OSS Mr. Ngô Văn Trung OSS Founder & CEO 09/27/11
- 90. About OSS One of the leading providers of e-commerce services Combine of open-source software with social media and mobile system . We launched one year ago in 2010 We are a team of young people at the age of 24 09/27/11
- 91. Our Vision Be come an international company in e-commerce area. 09/27/11
- 92. Our Products A social ecommerce system that enables merchant to show a duplicate of their store on social networks such as Facebook. A store to sell magento templates and extensions. 09/27/11
- 93. Career at OSS PHP developer HTML + CSS Facebook App Send your CV at: Email: [email_address] Phone: 04.6.295.9562 09/27/11