Magic school
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This document provides information about a proposed animated TV series and films called "Magic School". Key details include: - Format: 52 episodes of 6.5 minutes each for TV in 2011-2012, plus 4 animation films of 84 minutes each. - Target demographic: Kids ages 3-9. - Production budget: $2.684 million. Promotion budget: $500,000. Kids internet budget: $150,000. - Anticipated commercial profits from TV broadcasts, DVD sales, kids internet, mobile apps, merchandising, and co-branding/product placement partnerships. Total merchandising revenue estimated at $100 million.
Magic school
- 1. MAGIC SCHOOL HD, FULL 3D, STEREOSCOPIC ANIMATION Broadcast Platforms - CTC + Disney Channel + Beeline TV Release Date - 1.01.2011 Genre - Animation Series, Comic Action Adventure Target Demografic - kids 3-9 age Format - TV 52ep х 6,5 min, FILM 4ep х 84 mins
- 3. PRODUCTION - $2 684 000 PROMO- $500 000 KIDS INTERNET - $ 150 000 CO_PRODUCTION 80% ADV GROUP cейлер 30% + телеканал 15-30% Broadcast Platforms - Release Date - 1.01.2011 Genre - Animation Series, Action Adventure Target Demografic - KIDS 3-9 age Format - TV 2011-2012 52 episodes х 6,5 minutes 4 Animation Film х 84' minutes Commercial Profit: TV product-placement, DVD, KIDS-internet, KIDS-MOBILE Marketing Benefits: Brend-Content, FMCG Licensing $150 000 Merchandising $ 100 mln
- 4. Key Creatives: Directed by Sergey Selianov Executive Producer Sasha Boyarsky Written by Darina Shmidt Art Animation Director Konstantin Bronzit Co-production ADV Group HARACTERS
- 5. CONCEPT MIPTV 30% content for KIDS
- 6. LINE -UP & PROFIT LINE-UP Licensing 150тыс$ Merchandising 100млн$ TV 3D Film KIDS INTERNET KIDS MOBILE fos cooking corner publishing on-demand games books dvd PROFIT 1 - HD + Full 3D Stereoscopic Animation 2 - FORMAT, LICENSING - TV, Animation Film by Disney, BelineTV, СТС + Disney - 2011-2012 3 - PRODUCTION, MERCHANDISING 2011-2012 4 - PROMO ON-air/OFF-air TV 1.1.2011 (+500 000 euro) 5 - KIDS INTERNET WEB 2.0 (EX: BooDoo) (+150 000 euro) 6 - 30% с ко-брендинга kids-тарифный план "Билайн" детский мобильный "Sony" линейка соков с героями "Добрый" ко-брендинг с запуском вкусовых снеков, молочных йогуртов "Ростишка”” (Donon) VS "Здрайверы"(ВБД), Nesquik(Быстров) 7 - продакт-плейсмент коммерческих брендов покрывает продакшен 100% + 20%
- 9. Commercial Profit: TV product-placement, DVD, KIDS-internet, KIDS-MOBILE Marketing Benefits: Brend-Content, FMCG Licensing $150 000 Merchandising $ 100 mln
- 10. 23 190 TVR vs 1632 TVR SUB-BRANDS KPI:BEELINE & NESTLE
- 11. KIDS INTERNET «MAGIC SCHOOL»