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E Jayashree Kurup Head Content & Research
Why magicbricks.com Data Speak – Why Technology Developer Survey What consumers want Conclusion
It is the interface between consumers and developers When surveyed:  Developers want technology to counter the manpower & labour crunch Consumers want technology that will meet their standards and lifestyle needs Manpower needs to see a career path in real estate industry
Tech company  in the fragmented  Real Estate  sector Privy to : A Bird’s Eye View Captures : Visible consumer nuances Develops Indices Market Pointers  Capturing  Industry-Consumer sentiment Knowledge Partner  to Housing & Real Estate industry
How can our  Data  give a Boost to Housing & Real Estate industry? How can we  Collaborate ? Lets “ Enhance this Ecosystem ”
67%  of employers report skills shortage in the  Managerial Cadres  in the construction industry Crisis at  Mid-management  and  Supervisory  levels Fewer companies prefer hiring  Fresh   Graduates Source: TimesJobs.com
 
Problem Retention of existing talent Ageing workforce Talent crunch at Junior level Impact Increased operating cost  Miss project deadline Increased workload for staff Outsource workforce Loss in business
Workforce will remain the same 39% Workforce will decrease 32% Workforce will increase  29% Whatever the outcome,  without  Technology   a crisis is  imminent!
Application-based Education through Increased Industry & Academia Alliances 35% Emphasis on Internship Programmes   20% PG Certified Training Courses  19% Contemporary University Courses  16%
“ There was a time when if I had to employ 1,000 labourers, I had 5,000 applicants. Today If I need 1,000 labourers, I get only about 200 applicants.” Mumbai Niranjan Hiranandani
“ Labour availability is increasingly scarce, especially  because  of large scale projects like CWG and NREGA” Mumbai Rajnikant Ajmera
Challenges are  Television exposure leads to higher expectation among labour force Construction industry is the last choice for trained manpower  Technologically we are much behind the world;  Material - strike on sand, steel prices going up; cement manufacturers creating artificial supplies - all these result in delays. Mumbai Rajnikant Ajmera
Bangalore Ramani Sastri “ Nobody has given thought to the capital expenditure. All developers are using solar panels as a means to an end – to get the available green incentive.”
Bangalore Sushil Mantri “ I think it is a criminal waste to use solar for heating water. It makes sense to use it for lighting common areas etc. Especially in the night time when you don’t need that intensity.”
Over  60%  developers agree that there is acute shortage of technology Most vote for large-scale developments as the ideal format for residential units–  Integrated Townships  57% Special Residential Zones  42% The need for technology is even more if these formats are to be replicated…
Indian developers go easy on technology in housing projects because :
Land is fragmented in India Smaller phases with fewer units Weak access to capital Materials supply Labour shortages Slow sanctions
What measures need to be taken for  Capacity Building?
Consumer Wants  Residential districts – scale, maintenance, lifestyle Speedy delivery – not over a year from booking Multi-storey buildings Power & water efficient devices Effective waste recycling Need of the hour  TECHNOLOGY  INFUSION
Which of the following technologies is important before you buy a house?
Writing is on the wall Apprenticeship Credits  at Student Level Creating  Training Opportunities  for construction services like operating machinery, plumbing, carpentry etc. to offer them as a career path Speed-up construction processes with  Technology Infusion
 

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MagicBricks.com is the Knowledge Partner for the 17th Asia Construct 2011

  • 1. E Jayashree Kurup Head Content & Research
  • 2. Why magicbricks.com Data Speak – Why Technology Developer Survey What consumers want Conclusion
  • 3. It is the interface between consumers and developers When surveyed: Developers want technology to counter the manpower & labour crunch Consumers want technology that will meet their standards and lifestyle needs Manpower needs to see a career path in real estate industry
  • 4. Tech company in the fragmented Real Estate sector Privy to : A Bird’s Eye View Captures : Visible consumer nuances Develops Indices Market Pointers Capturing Industry-Consumer sentiment Knowledge Partner to Housing & Real Estate industry
  • 5. How can our Data give a Boost to Housing & Real Estate industry? How can we Collaborate ? Lets “ Enhance this Ecosystem ”
  • 6. 67% of employers report skills shortage in the Managerial Cadres in the construction industry Crisis at Mid-management and Supervisory levels Fewer companies prefer hiring Fresh Graduates Source: TimesJobs.com
  • 7.  
  • 8. Problem Retention of existing talent Ageing workforce Talent crunch at Junior level Impact Increased operating cost Miss project deadline Increased workload for staff Outsource workforce Loss in business
  • 9. Workforce will remain the same 39% Workforce will decrease 32% Workforce will increase 29% Whatever the outcome, without Technology a crisis is imminent!
  • 10. Application-based Education through Increased Industry & Academia Alliances 35% Emphasis on Internship Programmes 20% PG Certified Training Courses 19% Contemporary University Courses 16%
  • 11. “ There was a time when if I had to employ 1,000 labourers, I had 5,000 applicants. Today If I need 1,000 labourers, I get only about 200 applicants.” Mumbai Niranjan Hiranandani
  • 12. “ Labour availability is increasingly scarce, especially because of large scale projects like CWG and NREGA” Mumbai Rajnikant Ajmera
  • 13. Challenges are Television exposure leads to higher expectation among labour force Construction industry is the last choice for trained manpower Technologically we are much behind the world; Material - strike on sand, steel prices going up; cement manufacturers creating artificial supplies - all these result in delays. Mumbai Rajnikant Ajmera
  • 14. Bangalore Ramani Sastri “ Nobody has given thought to the capital expenditure. All developers are using solar panels as a means to an end – to get the available green incentive.”
  • 15. Bangalore Sushil Mantri “ I think it is a criminal waste to use solar for heating water. It makes sense to use it for lighting common areas etc. Especially in the night time when you don’t need that intensity.”
  • 16. Over 60% developers agree that there is acute shortage of technology Most vote for large-scale developments as the ideal format for residential units– Integrated Townships 57% Special Residential Zones 42% The need for technology is even more if these formats are to be replicated…
  • 17. Indian developers go easy on technology in housing projects because :
  • 18. Land is fragmented in India Smaller phases with fewer units Weak access to capital Materials supply Labour shortages Slow sanctions
  • 19. What measures need to be taken for Capacity Building?
  • 20. Consumer Wants Residential districts – scale, maintenance, lifestyle Speedy delivery – not over a year from booking Multi-storey buildings Power & water efficient devices Effective waste recycling Need of the hour TECHNOLOGY INFUSION
  • 21. Which of the following technologies is important before you buy a house?
  • 22. Writing is on the wall Apprenticeship Credits at Student Level Creating Training Opportunities for construction services like operating machinery, plumbing, carpentry etc. to offer them as a career path Speed-up construction processes with Technology Infusion
  • 23.