Mahindra & Mahindra Final Project
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Mahindra Automotive presented a final project on the automotive industry in India. The key points covered include: - The automotive industry contributes significantly to India's GDP, with passenger vehicles making up 15% of the market. - Mahindra & Mahindra is a major Indian automaker founded in 1945. It produces a wide range of vehicles including SUVs, commercial vehicles, and tractors. - A SWOT analysis found Mahindra's strengths include a strong domestic position and product portfolio, while weaknesses include dependence on rural tractor sales and losses in the two-wheeler segment. - Popular Mahindra vehicles include the Scorpio, XUV300, and
Mahindra & Mahindra Final Project
- 1. Mahindra Automotive 1ST SEMESTER FINAL PROJECT Presented By RONIT DAS MBA-III 2019-1308-0001-0005
- 2. Sector Information Industry Size Two Wheeler 79% Three Wheeler 3% Passenger Vehicles 15% Commercial Vehicles 3% Contribution in GDP By All Sectors Automobile Sector Service Sector Agriculture Sector Other Sectors
- 3. Historical Growth rate of automobile sector, reasons and porter’s five force model Car loans are give at low interest rates. The custom duty was increased by the government of India from 10 percent to 40 percent on commercial vehicles and reducing duty on ambulances manufacturing from 24 percent to 12.5 percent. Government of India aims to make Automobiles.
- 4. History of the company Founders Kailash Chandra Mahindra Jagdish Chandra Mahindra Malik Ghulam Muhammad
- 5. Company snapshot and history of the company Company Profile Chairman Mr. Anand Mahindra Chief Executive Dr. Pawan Goenka Company Secretary Mr. Narayan Shankar Business Group Mahindra Group
- 6. SWOT analysis of Mahindra Strengths Technology be the main focus for innovation and investments. Position in the domestic market is fairly strong. Product Portfolio strengthened by new product launches. Volume wise number one tractor brand globaly. Weaknesses 2-Wheeler segments running at a substantial loss. Tractor sales depends on the performance of the rural agricultural sector.
- 7. SWOT analysis of Mahindra Opportunities The rapid growth of automobile industry and potential in export. Power and infrastructure equipments have been in rising demands. The growing market of hybrid vehicles in India and globally. Threats Global brand competitors Environmental measures to curb pollution a threat to Mahindra’s product portfolio.
- 8. Products of the Company Vehicles 1. Scorpio 2. Quanto (now NuvoSport) 3. XUV 300 4. XUV 500 5. KUV 100 6. E2O (Hybrid) 7. Marazzo 8. Bolero 9. Thar 10. Xulo 11. Alturas G4 12. TUV 300 13. eVerito (Hybrid) 14. Bolero Pick-Up (Commercial) Other Sectors 1. Tractors 2. Logistics 3. Used Car (First Choice)
- 9. List of Market Competitors and Market Shares Competitors Shares Maruti Suzuki 49.83% Honda Motors 4.64% Toyota Kirloskar Motors 4.86% Ford Motors India 2.7% Hyundai Motors 18.36%. Renault India 4.63% Tata Motors 5.41% Ashok Leyland 3.18% Volkswagen 2.18%
- 10. Swot analysis of the Product Mahindra Quanto Strengths Very high premium look in very affordable price. High demand of SUV cars Spacious Interior. Fuel efficient. Strong service network, affordable spares. Weaknesses No automatic variant. The 3 cylinder engine makes it less powerful than its competitors. Interior features and build quality not up to mark. Customer satisfactory level is low.
- 11. Swot analysis of the Product Mahindra Quanto Opportunities Exterior looks premium, build quality needs an upgrade. Provide better features to be able to compete in the market. Capturing the youth market as SUV is the current favourite segment. Threats Competitive market segments as Hyndai Creta, Renault Captur, Maruti. Better engineering by competitors. The increase in fuel cost. New government policy. The rapid innovative technology in the upcoming market.
- 12. 4 P’s of Mahindra Quanto Product Air Conditioner Power steering Good Mileage Keyless Entry 3-Way adjustable Seates Power Mirrors High-end 2-din Music System with 8 Speakers. Price C8 (1493cc) Diesel – 8.56 Lks C6 Diesel – 8.04 Lks C4 Diesel – 7.56 Lks C2 Diesel – 7.26 Lks C1 Diesel – 7.00 Lks
- 13. 4 P’s of Mahindra Quanto Place Details can be found at company official website. Various showroom across all major cities in India. Various third party websites i.e.; CarDekho, ZigWheels, CarTrade. Promotion Free extended warranty. Free service upto 2 years Comprehensive Insuarance Free accessories during the time of purchase. Extra EMI, Bank and CashBAck offers.
- 14. Segmentation, Targeting And positioning of the Product Segmentation Demographic Psychographic Behavioural Targeting Targeted the middle class segment families. Budgeted people. People who rely on Indian brands and need fuel efficient people. Positioning Affordable premium class SUV. Fuel efficient User friendly user interface and usability.
- 15. PLC Curve of Mahindra Quanto
- 16. Company Finance Latest Quarterly Results Rs. cr Year 2019/09 2018/09 var % Sales Income 11,076.05 12,988.57 -14.72 Other Income 827.74 846.30 -2.19 Expenditure 9,685.07 11,383.62 -14.92 Interest 30.23 27.66 9.29 Gross Profit 2,188.49 2,423.59 -9.70 Depreciation 539.90 461.39 17.02 Tax 435.99 446.87 -2.43 PAT 1,212.60 1,649.46 -26.49 Equity 596.11 595.22 0.15 GPM (%) 12.29 12.14 0.15 NPM (%) 10.95 12.70 -1.75
- 17. Human Resource Management Organisation Structure
- 18. Skills Required in Mahindra Communication Ability to Work Under Pressure Decision Making Time Management Self-motivation Conflict Resolution Leadership Adaptability Teamwork Creativity Technical Skills Safety & Security Skills Job doing skills Analytical Determination Visionary Confident Patience Goal-oriented Growth- Oriented
- 19. Recruitment Internal Transfers Promotions Upgrading Demotion Retired Employees Employees Dependents & relatives of deceased employees
- 20. Recruitment External Press Advertisements Educational Institutes Placement agencies/Outsourcing Employment exchanges Labor Contractors Unsolicited Applicants Employee Referrals Recruitment at factory gate Mahindra Career page
- 21. Performance Appraisal Model by Mahindra STRATEGY, VISION, MISSION & BUDGET BUSINESS GOALS ORGANIZATION’S OBJECTIVES DEPARTMENTAL / FUNCTIONAL OBJECTIVES ROLE / INDIVIDUAL OBJECTIVES KEY RESULT AREA (KRAs)
- 22. Employee Benefits provided by Mahindra Gym Membership Extra time off around the Holidays Off-site event New tablets for new hires Clubs Onsite childcare Health care Insuarance Vacation Paid time off Performance bonus Paid sick Days Retirement plan and/or pension plan Funding of education Maternity & Paternity Leave Flexible Timings
- 23. Organization Culture at Mahindra Organization culture at Mahindra as per overall employee review is excellent. Mahindra provides a good work life balance to their employees and attrition rate is less. Employees work under good work culture in the organization. The compensation given to Mahindra employee is good and is more than its competitors according to the review of employees. Mahindra compensation policy is good for their employees. The company provides good incentives and benefits to its employees. Job Security of Mahindra is medium, that is if you are performing well in the company your job will appraise on monthly and quarterly basis as per the employee’s review. The management of Mahindra is tremendous; they manage the organization very well. They perform their task very well and they always take care of their employees. It’s a very good professional and competitive place to work. Pay is good and learning and training is for the hard working. The culture of Mahindra is that they focus more on the growth of their employees.The slogan of Mahindra is “Rise” which is a call to action. To challenge the status quo. To think alternatively. To always drive positive change. It's also our purpose. To see how we live our purpose. Anand Mahindra says, “If you are only tasting success, it is pertinent to ask whether you are taking enough risks”.
- 25. THANK YOU