Maintaining + Optimizing Database Health: Vendors, Orchestrations, Enrichment, Oh My!

Denver Marketo Engage User
Group
June 2025

© 2024 Adobe. All Rights Reserved. Adobe
Confidential.
Adobe User Group House Rules
To ensure our Adobe User Groups stay user-
focused and a safe space for members to
learn, network, and problem solve, we ask
that all Adobe User Group session attendees
follow these rules:
• No self-promotion or pitching of any kind is
permitted at Adobe User Group events
• Don’t contact people outside of the User
Group without their consent
• If User Group members share their use
case at the User Group, please don’t share
that information without their consent

Confidential.
Notice: This User Group Meeting is NOT being Recorded.
To ensure that we are abiding by the Adobe User
Group Program Code of Conduct and to
respect the privacy of the content shared
during today’s session, we would like to inform
all attendees that this session will not be
recorded.
After the meeting concludes, if you have any
outstanding questions or missed a portion of
the content, please feel free to email us at
shivani@cloudflare.com or
[advocacy@adobe.com] and we will do our
best to answer your questions.

Confidential.
Stay connected with our Denver chapter!
Sign up for Bevy – the space where User Group leaders and
members connect!
Step 1: Navigate to https://mugs.marketo.com/denver-mug/
Step 2: Create an account using the email associated with
your Adobe Experience Manager user account
Once you’ve joined the chapter, you’ll receive notifications
and reminders about new events that the chapter has
posted!

Confidential.
New Marketo User Group; Foundations
▪ Adobe is pleased to announce the creation of
the new Foundational Marketo User group
▪ The purpose of this new MUG is to bring
together like minded individuals who are just
starting out on their Marketo journey and want
to learn the foundational aspects of Marketo
Engage.
▪ We will have 5 sessions between now and the
end of 2025 to get you started and set you up
to get certified as a Marketo Professional!
Join the MUG:

Confidential.
New Email Designer
▪ There will be bi-weekly office hours for
those that would like to learn more about
the New Email Designer starting on June
4th
. Register below:
▪ Granular permissions have been
released to allow admins more control
of what portions of email templates can
be adjusted. You can learn more about
these updates below:

Confidential.
Confidential.
2025-2026 Adobe Champion Program
▪ What is this?
▪ The Adobe Champion Program is a prestigious opportunity that extends
to top product users of Adobe Analytics, Adobe Experience Manager
& Adobe Marketo Engage, and new this year, Adobe Workfront, Adobe
Experience Platform and Adobe Commerce.
▪ Adobe Champions typically have 5+years of product expertise as a
practitioner, are passionate about sharing their expertise and
knowledge with the broader customer and partner community, and have
a strong history of engagements and acts of advocacy.
▪ May 8: Applications open for the Class of 2025/2026
▪ June 10: Applications close
More info Webinar recording

Confidential.
Perspectives
Get inspired by real world
content.
• Discover peer-authored
practical use cases and best
practices.
• Find innovative solutions and
insights from Adobe product
experts.
What’s new in Experience League?
Get inspired on
Perspectives
Video playlists
Explore video learning made
easy.
• View expert selected, topic-
specific video collections.
• Watch your way with helpful
features like bookmark, speed
controls, and autoplay.
Start exploring
playlists
Personalized homepag
e
Learn faster with
recommended content
picked just for you.
• Get content recommendations
based on your role, browse
history, and Adobe products.
• Stay on track with recently
viewed content, on-demand
events, and certification
recommendations.
Discover your
personalized picks

Confidential.
In 2025, the Skill Exchange will host a multi-day, multi-solution Digital Experience over the
course of two consecutive weeks featuring FIVE Adobe Solutions! Registration opens in
early July.
❖ DATES:
o Wed, August 13:
❖ RTCDP/AJO
o Thu, August 14: Analytics (Learn & Grow Tracks)
o Wed, August 20:
❖ AEM
❖ Marketo Engage
o Thu, August 21: Workfront
Note: This is a digital event and sessions will run from 9:00 a.m. to 12:00 p.m. Pacific Time
Skill Exchange Digital 2025 – Coming This Summer!

Confidential.
Join User Group
chapters
Find your location, click on
the chapter, hit the "Join"
button, and just like that,
you’ll be part of their regional
space to connect with their
peers.
Start a new Chapter
If you are interested in
starting a group in a
different city, fill out the
interest form; a minimum
of 10 members are
required to launch a
chapter in a new location.
Launching | Adobe Experience Platform User Groups
Nominate User group
Leader
If interested in being AEP
user group leader, send a
mail to
nimashaj@adobe.com
with the subject line “AEP
UGL Nomination –
<CityName>”.
Please include the name,
company, User Group
location and why you think
you would make a great
leader.
Introducing AEP User Groups as dedicated peer-to-peer meetups for Real-Time CDP and Adobe Journey Optimizer users to connect,
share insights, and collaborate on solving real-world challenges using AEP and apps.
Key Locations - Bay area, New York, Denver, Syndney, London, Madrid, Melbourne, Singapore, Bangalore, Toronto

Confidential.
Upcoming User Group Meetings Calendar (North America)
DATE MUG CHAPTER FORMAT TOPIC
June 4th
• Denver • In-person • Maintaining + Optimizing Database Health: Vendors, Orchestrations, Enr
ichment, Oh My!
June 5th
• MS Dynamics
• Dallas
• Milwaukee
• Virtual
• In-person
• Virtual
• Marketo & Dynamics can be Most Excellent to Each Other – The Sequel
• Summit Recap: What happened in Vegas... will be talked about here!
• Optimize and Enhance Efficiency: Smarter Campaigns in Marketo
June 10th
• Women in Tech • Virtual • ABM and Buying Group Orchestration with Adobe Journey Optimizer at
AWS
June 11th
• Portland • In-person • June Happy Hour at KEX Hotel
June 12th
• Champion Office Hours • Virtual • June Champion Office Hours – Smart Campaigns
June 26th • Tucson
• Raleigh-Durham
• Virtual
• Virtual
• How to Get Value From AI in Marketing
• Marketo Engage Therapy Group
July 10th
• St. Louis • In-person • STL MUG Meetup: Game Night & Networking @ Pieces
RSVP
HERE

Confidential.
Upcoming User Group Meetings Calendar (International)
DATE MUG CHAPTER FORMAT TOPIC
June 3rd
• Paris MUG • In-person • Présentation des dernières nouveautés Adobe Marketo Engage & Road
map
June 10th
• Japan – kinKeto • In-person • Cybozu Kintone SFA Reconstruction & Adobe Marketo Engage Upd
ate and New Feature Demo
June 17th
• Japan - ITKETO • In-person • Japan Adobe Advocates - 3 Years Since - Now and Then
June 26th
• EMEA Virtual MUG • Virtual • Build It, Buy It, or Already Got It? Make Smarter Martech Decisions
July 11th
• Singapore • In-person • Topics to be announced soon!
RSV
P
HER
E

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Maintaining & Optimizing Database Health
▪ Intros
▪ Discussion
▪ Henry’s

Confidential.
Maintaining & Optimizing Database Health: Questions
How do you define “database health” in today’s marketing ecosystem, and how
does that definition evolve across platforms like Marketo, Integrate, and
Captello?

Confidential.
With increasing pressure on marketers to drive efficiency, how can brands
balance quality versus quantity in lead acquisition and enrichment strategies?

Confidential.
What are some of the most common data hygiene mistakes you see companies
make, and how can they be avoided or corrected?

Confidential.
How do your platforms work together - at SCALE - to detect and prevent data
decay — such as outdated job titles, duplicate records, or incomplete profiles?

Confidential.
Can you share a use case where data enrichment or append / L2A matching /
orchestration significantly improved database performance or campaign ROI?

Confidential.
What are some structural competencies (such as account hierarchy) that you
feel are vital to maintaining overall database health?

Confidential.
With AI on the rise, what role do you see these technologies playing in
maintaining or even forecasting database health issues?

Confidential.
What KPIs or benchmarks should marketing and ops teams be tracking
regularly to gauge the ongoing health of their database?

Adobe Feedback
Adobe is encouraging customers to review our products on G2 and TrustRadius,
providing us with valuable feedback.
In your User Group meetings, include the relevant slide in your housekeeping slides
when you kick off the call and encourage meeting attendees who are customers to
provide feedback.

Let us know what you think of Adobe Marketo
Review us on G2
Review us on
TrustRadius
Confidential.

Confidential.
laptops)
Activity Volume Dashboards
Track lead activity trends to boost engagement and optimize system performance
Journey Cloning
FEATURE HIGHLIGHTS
• Product Usage Dashboards
• Total Activity Count by Week
• Weekly Activities
• Activity Breakdown
• Breakdown by type
Evaluate activity and Change Data Value
(CDV) volumes to determine if you need to
reduce system strain through optimization or
scale infrastructure and upgrade to support
increased growth.
Track known lead-related activities across
campaigns to understand engagement trends
and identify which marketing efforts are driving
the most interaction.
Improve Marketing Effectiveness with Lead
Activity Insights
Optimize Performance and Scale Intelligently
[Screen Shot]
Adobe Marketo
Engage

Confidential.
laptops)
Trigger Tokens for any Activity Attribute
Access any activity data as a token to power scalable personalized campaign
automation
Journey Cloning
FEATURE HIGHLIGHTS
• Trigger Tokens
• Smart Lists
• Data Value Changes
• Attribute
• New Value
Use trigger tokens to insert activity details like
event names or IDs into Smart Campaign flow
steps to personalize actions or update lead
fields dynamically.
Unlock any attribute from a trigger event to
power flexible workflows and expand
automation use cases without being limited to
pre-set token fields.
Access Any Activity Attribute in Smart
Campaigns
Print Activity Data Directly Into Campaign Inputs [Screen Shot]
Adobe Marketo
Engage

Confidential.
laptops)
GenStudio for PeM Integration
Connect your content supply chain to your account orchestration
strategy for more streamlined campaign activation
Facilitate content creation at scale
using GenStudio for PeM’s advanced AI models
and built-in brand controls
Unlock more advanced AI for content generation
GenStudio Integration–Adobe Marketo Engage
FEATURE HIGHLIGHTS
• Integrated Content Activation
Adobe Marketo
Engage
Streamline content activation within campaigns
Improve collaboration across teams by ensuring
content creation and activation are connected in
a content supply chain workflow.
Reduce re-work and reformatting of content
Seamlessly pass email content directly into
Marketo Engage, reducing time-to-market, and
siloes between creative and operational teams.

Official Adobe User Group assets
for User Group Leaders
Please use the official Adobe User Group assets for your Adobe User
Group events, event promotions and on LinkedIn! This section
includes previews.

Confidential.
LinkedIn Banner – use this on your personal profile page

Confidential.
LinkedIn session promotion assets- request these for your next meeting
We can create a branded LinkedIn image for you
to use to promote your meetings on LinkedIn or
other channels.
There are two versions available: one with a
headshot and one without.
To request a customized asset for your event,
please fill out this form.

Use the image on the next slide as your
Virtual User Group meeting background

Confidential.

Confidential.
Ensure Speakers use the Adobe User Group Presentation Deck
Template
Please ensure all presenters and speakers use the official User Group meeting template for
all upcoming meetings and presentations moving forward! ** Share the .pptx version with
the speaker and confirm that the speaker is using this template a few days before the
session!

Adobe Support for User
Group Leaders-
Revised Policies

Confidential.
Supporting Your User
Group meetings with
Food & Beverage
• Adobe will provide virtual gift card options to user group
leaders up to $500 to be used for food and beverage at in-
person events
• In order to claim your gift card, please submit a request via this
form (must be requested a minimum of 3 weeks before event)
• If there are more than 50 confirmed in-person RSVPs, Adobe
will increase this amount to a maximum of $750USD*

• Gift cards will be distributed on a first-come, first-served basis
and will be dependent upon the budget available in that quarter
• Virtual events will not be provided funds for food and beverage
*The increase in GC quantity is dependent upon budget available at the time of request

Confidential.
Claiming Your User
Group Leader Swag
• Upon completing your first official user group meeting,
UG leaders are eligible to receive a "thank you" welcome
pack of swag
• Once your event is completed, you can expect an email
containing a link to our swag marketplace where you'll be
able to order your custom user group leader swag shipped
directly to your home!
• This swag is a token of our appreciation for all of your efforts
– we can't wait to see all that you accomplish!

Confidential.
Promoting Your User
Group Chapter Launch
• Adobe supports the promotion of your user groups through various
channels such as Experience League Community, the User Group
landing page, social posts, and more.
• For new chapter launches, Adobe also supports promoting your user
group chapter through an email blast to our marketable contacts.
• If you are interested in requesting an email send to promote your
upcoming user group launch, please request the email send through
this form at least 4 weeks prior to your desired email send date (earlier
than your meeting date if you have your first meeting scheduled).
• To be eligible for a promotional Adobe email campaign, you must meet
the following criteria:
• New chapter launch
• Chapter recruitment (for chapters with less than 50 members in
Bevy)
• Co-leader recruitment
• Marquee events (ex. Annual Mega MUG event)

User Group Event Management -
Reminders for Leaders

Confidential.
Feature Spotlight: Interactive Mode
08 Virtual Event
If your event is virtual:
• Toggling on "Enable interactive mode" will enable
attendees' audio & video upon entry
o This is best if you'd like an interactive meeting where
members can converse freely
• If "Enable interactive mode" is NOT toggled on, attendees
can request to become a presenter in the meeting should
they want to turn on their audio & video
o The meeting host can also manually add them as a
presenter during the meeting as another option
• It is recommended to leave "Private Q&A" and "Disable
chat" toggled off
Note: "Enable interactive mode" must be toggled on before the
start of your event in order for the functionality to work properly

Confidential.
Running a test meeting using Bevy
This guidance outlines how to run a test Bevy Virtual Meetup event and to keep it hidden. Testing an event can be
helpful to visualize the attendee experience ahead of time and familiarize the hosts with the tools available.
• From your chapter page, click the link to Create Event
• During event creation, select the This is a hidden event check box, and set related fields as shown below
• Select Virtual in the Event venue.
• To ensure immediate access, set the start time to match your current time and time zone
under the Schedule & Agenda section.
• Click Save Draft.
• From the RSVPs tab, add a new ticket type, and set the quantity to at least 1, or to the number of speakers and panelists you will
have for this practice run.
• Click Publish.
• Visit the event page, register yourself, and then click the Join button in the banner to start the Bevy Virtual Meetup session. You
can send your event link to anyone helping you run a test event, then they can RSVP then join.

Confidential.
Hosting your meeting using Bevy
Please host your virtual meetings on the Bevy platform and record them, so attendance and a recording
are captured!
On the event day, use the
Virtual URL link to start the
Bevy Virtual Meetup session.
Be sure to record the
session!
After you RSVP to your own event, Hosts & Team leads can access Bevy Virtual Meetup any time before they start by
using the Virtual URL link found on the Bevy Calendar, your meeting invitation Email, or the Virtual URL link found at
the bottom of the Event page in Bevy.
TIP: The Join button on the Event page can be used, but only allows you to join 15 minutes before the event starts.
For detailed instructions and visuals for running your meeting, see these guides from Bevy:
• Join the event before it starts
• Promote others to moderators
• As a Host
• As a Moderator
• Enable presenter mode for yourself
• Enable presenter mode for others
• End of the event early
• View a list of check-ins
Note: Virtual event attendees will be automatically be checked in when they join the meeting if hosted on
the Bevy platform.

Confidential.
In person meetings: Please ensure you are checking attendees in via
Bevy
In order to maintain visibility and accurate reporting, please make sure to “check in” attendees at in-
person events. Bevy has an app that you can use to easily check in attendees OR you can use their
website on your laptop. Instructions for both screenshotted below:
Note: virtual event attendees will be automatically checked in when they join the meeting, so no action needed
for virtual events.
We
b
Bevy
App

Bevy platform guides
for User Group Leaders
Bevy is the platform that Adobe and our Adobe User Group Leaders use to manage
User Groups. These slides are intended only for User Group Leaders
Bevy is used by Adobe to set up new approved Chapters and for User Group leaders
to manage their chapter and run Events. It also offers Adobe and User Group
Leaders tools to promote events and review metrics.
These guides provide instructions and tips for using Bevy effectively as a User Group
Leader.

Confidential.
User Group Leader Enablement – the NEW Dashboard
Bevy has released a brand-new group leader Dashboard, designed to
make it easier for you to manage groups and events. Currently in Beta,
you have the flexibility to try it out and switch back to the legacy
dashboard with just one click.
Key benefits of the new dashboard
▪ Improved UI and Workflows: With a modern, cleaner design, managing day-to-day
operations, like creating events and sending emails, has never been easier.
▪ AI Copilot Integration: Access new and exciting features embedded with our AI
Copilot, helping you streamline tasks and get more done efficiently.
How to access the new dashboard & switch back if needed
To start using the new dashboard, simply click the message banner located at the top of
your page when you're in the classic dashboard. The message reads:
"Try out the new dashboard! You can switch back at any time."
To return to the classic view, it's just as easy. Click the same button, which will now say:
"Not finding what you need? Switch back to the legacy
dashboard."

Confidential.
User Group Leader Enablement – Practice hosting an Event
This guide describes how to run a test Bevy Virtual Meetup event and how to
keep it hidden. Testing an event helps hosts visualize the host and attendee
experience ahead of time and gives you a place where you can practice
hosting on the Bevy platform.
1. On your Chapter page, click the "New Event" button at the top of the page, or go
to the "Dashboard" area and click on the "Events" menu item.
2. Choose "Virtual" as the event type.
3. Configure these in the General settings area:
1. Click these settings ON: "Test Event" and "This is a hidden event" (This
option is critical and prevents email announcements from being sent out to
your members!)
2. Set the Event Venue to Virtual
3. In the Schedule and agenda section, set the start time to match your current
time and time zone under the Schedule & Agenda section.
4. In Virtual Event Platform, select "Bevy Virtual" then make selections on
settings there. Click "Automatically record event" and "Enable Interactive
Mode" and decide if want to enable "Private Q&A" or "Disable Chat"
4. Click Save Draft.
5. From the RSVPs tab, add a new ticket type, and set the quantity to at least 1.
6. Click Publish.
7. Visit the event page for the test event you created, register yourself.
8. Send your event link to anyone who you have on hand to help you run a test
event!
9. Click the "Join" button in the banner to start the Bevy Virtual Meetup session
practice session. Test out recording the event, checking the chat for questions,
sharing the presentation slides, etc.

Confidential.
Please host your virtual meetings on the Bevy platform, so a recording is available for people to watch
later!
On the event day, use the
Virtual URL link to start the
Bevy Virtual Meetup session.
Be sure to record the
session!
After you RSVP to your own event, Hosts & Team leads can access Bevy Virtual Meetup any time before they start by
using the Virtual URL link found on the Bevy Calendar, your meeting invitation Email, or the Virtual URL link found at
the bottom of the Event page in Bevy.
TIP: The Join button on the Event page can also be used, but only allows you to join 15 minutes before the event
starts.
For detailed instructions and visuals for running your meeting, see these guides from Bevy:
• Join the event before it starts
• Promote others to moderators
• As a Host
• As a Moderator
• Enable presenter mode for yourself
• Enable presenter mode for others
• End of the event early
• View a list of check-ins
User Group Leader Enablement – Hosting a virtual event

Confidential.
To maintain visibility and to have accurate reporting for events, please set up in-person events in Bevy and
promote it to your chapter members. At the event, please make sure to “check in” attendees at in-person
events. Bevy has an app that you can use to easily check in attendees OR you can use their website on your
laptop. Instructions for both are included below:
Note: Virtual event attendees will be automatically be checked in when they join the meeting if hosted on the
Bevy platform.
We
b
Bevy
App
User Group Leader Enablement – Hosting an In-Person Event

Confidential.
▪ Adobe Email Event Promotion Request Form
▪ LinkedIn Event Promotion Asset Request Form
▪ Request to request to have your user group meeting recording placed on the
Marketo Engage User Group YouTube site by emailing Brad Bedford; Bbedford@adobe.com
Leader resources are also available in the in the #General channel of the
MUG User Group Leaders Slack workspace. You'll find this deck and key forms pinned
at the top of the channel.
As always please don't hesitate to slack or email me directly with any questions or
inquiries.
If you are a current MUG leader and don't yet have access to the MUG Leader slack workspace,
please contact Brad Bedford– bbedford@adobe.com.
Adobe Support – Additional resources for MUG leaders

Maintaining + Optimizing Database Health: Vendors, Orchestrations, Enrichment, Oh My!

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