MAKE IN INDIA PPT.pptx_Integral University
- 1. Ms. Uzmi Anjum & Mr. Moiz Akhtar Research Scholar Department of Business Management Integral University, Lucknow
- 2. India is a large country and has vast potential to become a strong and modern nation with its huge natural resources and sizeable population. It is the third largest body of scientific and technical manpower. Since independence, it has been able to create facilities for manufacturing products and services. The service industry forms a backbone of social and economic development of a country. It has emerged as the largest and fastest-growing sectors in the world economy, making higher contributions to the global output and employment. Its growth rate has been higher than that of agriculture and manufacturing sectors.
- 3. For achieving the growth one factor which can help a lot is Human Resource and their continuous development. The present paper attempts to identify few HR challenges in the Service Industry of Indian Context and suggests various Human Resource Development practices (PACODIA MODEL) to handle them which will be needed to ensure that India delivers the challenge of upcoming Make in India regime
- 4. According to the American Society of Training and Development (ASTD), “HRD is the integrated use of training and development, organizational development, and career development to improve individual group, and organizational effectiveness”. Society is faced with new challenges and changes daily which increase the need to provide employees with appropriate learning experiences. Moreover, HRD helps organizations to provide learning related to the goals of the organization and to its employees. This learning is accomplished by providing training, education, and development. According to Leonard Nadler, author of Developing Human Resources, Training is a learning activity provided by employers to employees, to help them perform, their current jobs more efficiently; Education focuses on learning designed to prepare an individual for a job different than the one currently held; and Development focuses on providing knowledge or skills within a specified area, but is not necessarily job related.
- 5. The core objective of this paper is to present a model of HRD encompassing all the aspects of human resource development from organizational point of view.
- 6. This research article has been developed from descriptive secondary information searched by reviewing literature about Human Resource Development (HRD) and Human Resource Management (HRM), published in research journals in the form of research articles, research reports of various organizations and books of Human Resource Management.
- 7. (A) HRD at construction services industry The Human Resource Development as a function has evolved in India very indigenously from the year 1975 when Larsen & Toubro Company conceptualized HRD as an integrated system and decided to separate it from personnel. Since then, in the last 40 years most organizations have started new HR Departments or re-designated their Personnel and other departments as HRD Departments. Today there are high expectations from HRD. Good HRD requires well structured function and appropriately identified HRD systems, and competent staff to implement and facilitate the change process.
- 8. The banking industry (Axis Bank, HDFC Bank, ICICI Bank) has also realized the fact that the human resource or the personnel are to play an important role to achieve a high rate of growth of the bank. An employee is generally regarded as an innovator and supporter of innovations and a conscious developer of business in any banking industry. The key to successful management in any banking industry lies in effective utilization of the personnel they recruit from time to time (Rao, 1993). Banking industry in our country is fast developing and it has been assigned a crucial role in country's economic development, particularly rural economy.
- 9. Rapid changes in Technology: The world is facing a rapid change in technology and so the organizations. The biggest and foremost challenge which comes before HRD is to make its workers/employees equipped with the changing technologies. Transnational suppliers and customers: Transnational suppliers and customers have now to be given a new face, as they need to play a transformational role in the changing scenario.
- 10. Fierce competition: With the advent of globalization and entry of MNC‟s & rapid changes in technology the Indian organizations face a fierce competition. To stand in the market and face the competition successfully has become one of the important challenges of HRD. Innovation for survival: Nothing is permanent except change. The biggest challenge, which comes before HRD professionals, is to provide development opportunities, latest updation of skills to the present employees. To meet the challenges and fierce competition Innovation is a key to success.
- 11. World-class Quality-demand of customer: In today's market Customer is the King. The products are to be manufactured as per the need, demand, want & desire of the customer. Every customer in the market looks for value of money. With increase in competition, and awareness of the customer to maintain quality at an affordable price is the need of an hour. Mergers, Takeovers and Acquisitions: With increase in competition, entry of MNC’s mergers, takeovers and acquisitions are bound to take place. With cross cultural mix, with diverse culture of various employees working in an organization the HRD department is responsible for providing all kind of developmental opportunities to its employees.
- 12. High product differentiation achieved by very low manufacturing costs: Providing a distinct and a different product in the market which can satisfy the needs of the customer. With the increase in competition and ease in availability of substitutes the product should be differentiated with low manufacturing costs. Achieving a differentiation with low cost poses a challenge for HR manages. Extremely short lifecycles of products/services: As the memory of people is short so are now the lifecycles of product/services short.
- 13. Quicker response to market: A good MIS accompanied with good HRD can enjoy the quicker response to market. Branch expansion and employment generation has touched new heights in this industry. In view of its expanding role in the national economy and huge public funds at the disposal of banks, it is the need of the hour for banking industry in general and rural banks in particular to adjust to their operation.
- 14. To provide break through HRD practices in the area of service sector, we propose a model through which these challenges can be overcome: P A C O D I A
- 15. P Participative decision making A Autonomy C Continuous review O Overall development D Decentralization I Individualism A Adaptability PACODIA Model The Integrated HRD systems approach should emphasize on maximizing the following elements of the model:
- 16. HRD systems should facilitate Participative decision- making to face fierce competition and promote innovation HRD systems should help maximize individual Autonomy through increased responsibility towards customer satisfaction. There should be a Continuous review and renewal of the function for motivation and cross culture management. HRD systems should help the company to increase enabling capabilities and potential of HR by focusing on Over all development of human resources in all aspects, organizational health, improvements in problem solving capabilities, diagnostic skills, capabilities to support all the other systems in the company
- 17. HRD systems should facilitate Decentralization through delegation and shared responsibility which would be helpful in driving the commitment of higher as well as lower level staff. HRD systems should help Individuals to recognize their potential and help them to contribute their best towards the various organizational roles they are expected to perform. This could be done through appropriate job makeovers and adequate training HRD system should attempt to balance the current organizational culture with Adaptability by proactive and frequent training programmes. Adaptability can also be initiated since the time of recruitment by consciously recruiting diverse workforce having individuals with multiple profile.
- 18. Thus to conclude it can be said that Human Resource Development Practices pave the way for solving the HR issues in the service sector industries leading to achievement of organizational objectives, employee satisfaction and long term sustainability, which make India as a strong nation The Make in India campaign and the government’s new reform thrust could bring in new approaches to manufacturing. A commitment to deliver on labour reforms could see collaboration and constructive dialogue between corporate and trade unions with compliance and fair play as the cardinal rules of engagement. Therefore in the coming scenario where HR is going to play a crucial role in achieving and making India self dependant, its really important to prepare our manpower with more flexible, innovative and free approach.
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