Make your Bricks click
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The document discusses the importance of digitizing physical stores to enhance the shopping experience through personalization, empowered staff, and social media engagement. Key strategies include using real-time recommendations, seamless cross-channel fulfilment, and eliminating transaction barriers. It emphasizes the need for a cohesive 'phygital' experience that integrates both physical and digital elements to drive retail success.
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Make your Bricks click
- 1. Why digitize your physical stores? So, what does it take to make your bricks click? Make Your Bricks Click Embrace Personalization: ‘Tis the Holy Grail • Customized Shopping Lists • Real-time product recommendations • Location-based notifications Empowered Store Associates: Your Phygital Evangelists • Highly tailored and timely suggestions to shoppers • Boost up your Upsell and Cross-sell The Social Media Balancing Act • Turn customers into your brand ambassadors on social media Frictionless Cross-channel Fulfilment is Vital • “Click and Collect”-Phygital’s Poster Child • “Endless Aisle”-Growing even as you’re Shrinking Removing Barriers to Transaction • Make check-outs easier with mobile POS, QR-code based transactions & proprietary wallets Deloitte Digital reveals that the percentage of in-store retail sales influenced by shoppers, use of a digital device Because it’s no easy ride for brick and mortar retailers these days! Offering your shoppers a cohesive phygital experience is the key. Here’s how you can couple the physical & digital to get phygital-ready: 1 2 4 3 5 2015201449% 64%201336%