Making a big splash
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Forty 1° North, a new waterfront attraction featuring a marina, restaurants, and boutique hotel, hired Devine Powers (D+P) for publicity. D+P emphasized Forty 1° North's resort amenities and accessibility to position it as a desirable East Coast destination. Through media relations and community outreach, D+P's efforts resulted in coverage in regional and national publications, establishing Forty 1° North as a top local attraction. D+P now assists with Forty 1° North's weekly newsletter that reaches over 1,500 readers.
Making a big splash
- 1. Case in Point: Forty 1° North Making a Big Splash for a Waterfront Attraction devinepowers.com
- 2. The Client Forty 1° North The Challenge nautical map, D+P was brought on board to publicize the launch of Forty 1° North – a new waterfront attraction featuring a state-of-the-art marina, two new restaurants and a brand-new, luxury, 24-room, boutique hotel. Our Strategy We differentiated Forty 1° North from other competing attractions by emphasizing its full resort amenities as well as its complete accessibility to residents and visitors. Our objective was to position the new venue as one of the East Coast’s most desirable waterfront destinations through a program of strategic media relations and sustained community outreach. Our Results Connecticut Cottages and Gardens, and American Airlines’ Celebrated Living magazine. Results Plus D+P has since been invited to take an active role in writing Forty 1° North’s weekly e-newsletter, which delivers news and information to more than 1,500 readers. devinepowers.com