Making a difference assembly
- 1. The simple guide to effective campaigns
- 2. Why campaign? • The only reason to campaign is to make a change. • That could be to change: • To individual attitudes • Individual behaviour • Groups of people (attitudes / behaviour) • Governments (attitudes / laws / etc)
- 3. The message • To effectively campaign – you need to be clear of your message. What Why How What needs to change? Why should we listen? How can we act?
- 4. Ad campaigns • What: use / eat / our product • Why: It’s great How: buy it
- 5. Why? • It’s the why that changes most in adverts • Some make the product look amazing • Some suggest you would look / feel amazing • Some make you want to be associated with it
- 7. Sports Relief • Really clear message • What – we want to raise money for loads of good causes. • Why – because people are suffering • How – by taking part in fun sporting activities and / donating money
- 8. But… • Sports Relief and Comic Relief have loads of money and backing etc. • When you campaign, you need to start smaller and be a bit more creative.
- 9. • This charity wanted to show people that big companies make sure they always win. • They wanted to get this message across to as many people as possible in a way that they might remember. • Here’s what they did.
- 10. Just do it! • Toy Like Me wanted to make toys more inclusive. • So they just made them and encouraged others to do the same. Here’s Mr Potato Head with a hearing aid
- 11. Just do it! Here’s Aladdin with a guide dog
- 12. Just do it! Here’s Lottie in a wheelchair
- 13. Some draw you in…
- 14. Some draw you in…
- 15. This is a winning campaign. What is good about it?
- 16. Here’s another amazing video
- 17. And then they made it better
- 18. It doesn’t have to be online Let Toys Be Toys get in touch directly with shops asking them to stop labeling toys ‘boys’ and ‘girls’.
- 19. It’s about delivering a message • You can be: • Funny • Sad • Angry • Traditional • Passionate • Online • Offline • And you can do it: • In a quiz • On a video • With a picture • singing a song • Playing a game • Creating a book • Making a toy Just make your message clear!