Making a SWOT Analysis ESL
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The document explains the SWOT analysis tool, which stands for strengths, weaknesses, opportunities, and threats, used by businesses to evaluate ideas. It encourages readers to identify characteristics of a business idea that may provide competitive advantages or disadvantages, as well as potential opportunities for improvement and risks. Additionally, it includes practice exercises for creating SWOT analyses for various products and presenting them.
Making a SWOT Analysis ESL
- 1. Making a SWOT analysis.
- 2. SWOT stands for: S- Strengths W- Weaknesses O- Opportunities T- Threats It is a tool businesses use to analyze a business idea.
- 3. SWOT stands for: S- Strengths W- Weaknesses O- Opportunities T- Threats Characteristics of the idea that give it a benefit over others. Characteristics of the idea that give it a disadvantage over others. Chances to improve profit/sales etc. Things that could cause problems for the idea.
- 4. Read the SWOT analysis. • Do you think it is a good business idea? • Why?
- 5. Choose which sentences are strengths, weaknesses, threats or opportunities. • Style. • Intense competition from other phones. • Can sell music with iTunes. • High price. • People may be more likely to use other apple products. • Easy to use. • The app store is not open.
- 7. Practice. • Make a SWOT analysis for the following products.
- 9. Oculus Rift
- 10. Insect Bakery
- 11. Apple iWatch
- 12. Step Two • Think of a business idea and make a SWOT analysis. • Present it to the class.