This document discusses how to build real-time analytics applications by leveraging object-relational mappers, Elasticsearch, and Rockset query lambdas. It describes constructing analytical APIs with ORMs, using Elasticsearch for real-time search functionality, and how Rockset enables writing SQL queries in lambda functions to power analytical APIs with millisecond query performance. The document concludes with advocating for Rockset to build real-time analytics applications as it allows teams to easily collaborate on query lambdas and requires less server-side code to create and maintain real-time analytical APIs.