SlideShare a Scribd company logo
making magic
with IBM Watson
designing enchanting experiences 

in the cognitive era
#Design #EnchantingExperiences powered by @IBMWatson
IBM
Interactive
Experience
2
Joanna Peña-Bickley
@jojobickley
I am a believer in magic, an arbiter of the
new, and a student of the interesting. I am a
designer on a mission to create beautifully
enchanting experiences.
Global Chief Creative Officer
IBM iX
#Design #EnchantingExperiences powered by @IBMWatson
IBM
Interactive
Experience
there is a unique dialog between
fiction and invention
3 #Design #EnchantingExperiences powered by @IBMWatson
IBM
Interactive
Experience
4
#Design #EnchantingExperiences powered by @IBMWatson
IBM
Interactive
Experience
outthink. outsmart. outdo.
5
#Design #EnchantingExperiences powered by @IBMWatson
IBM
Interactive
Experience
fighting the forces of chaos
6
in the
market
big data
in business
#Design #EnchantingExperiences powered by @IBMWatson
IBM
Interactive
Experience
APIs supercharge
our human talents
7
VisionData
Language
Speech
#Design #EnchantingExperiences powered by @IBMWatson
IBM
Interactive
Experience
give a mechanic x-ray vision
#Design #EnchantingExperiences powered by @IBMWatson
IBM
Interactive
Experience
give a doctor foresight
9
#Design #EnchantingExperiences powered by @IBMWatson
IBM
Interactive
Experience
give a chef
total recipe recall
10 #Design #EnchantingExperiences powered by @IBMWatson
https://www.ibmchefwatson.com/
IBM
Interactive
Experience
11
give educators
telepathy
#Design #EnchantingExperiences powered by @IBMWatson
IBM
Interactive
Experience
12
36
Countries
50,000
Students
in Melbourne
5.5M
Citizens
in Singapore
4+
Languages
Learned by Watson
100
Universities
offering Watson courses
250
Partners
Powered by Watson
1.1M
Patients
at Bumrungrad
17

Industries
300
Wealth Professionals
With DBS Bank
#Design #EnchantingExperiences powered by @IBMWatson
IBM
Interactive
Experience
13
#Design #EnchantingExperiences powered by @IBMWatson
Engagement Discovery Policy Decision Exploration
Reimagining the way
companies engage
with their employees
and customers.
Helping people discover
the next big
breakthrough.
Empowering businesses
and organizations
skillfully navigate
complex regulations,
protocols, legislation, and
policies.
Helping people make
better decisions and drive
business outcomes.
Helping people explore
and understand the
knowledge and insight
within their data.
IBM
Interactive
Experience
design innovations that
matter for the world
14
#Design #EnchantingExperiences powered by @IBMWatson
IBM
Interactive
Experience
make magic with watson
15
#Design #EnchantingExperiences powered by @IBMWatson
developer.ibm.com/watson
IBM
Interactive
Experience
thank you
16
@jojobickley
#Design #EnchantingExperiences powered by @IBMWatson

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Making Magic with IBM Watson - Designing Enchanting Experiences 
In The Cognitive Era