This poster experimented with three different photos to depict a horror film called "Dolly". Photo three was chosen as it was the most frightening, showing a lifeless girl with drained color in her face to suggest death while the doll's eyes remained visible, implying it is "normal" but the girl is not. A tagline of "she wants to play" was used to create an ominous atmosphere without clarity on who "she" refers to. Additional design elements like the critic quote, release date, and website URL were intended to generate intrigue and excitement in a way that references horror conventions.