Ben Fathers agreed to star in a student's newspaper advertisement. The ad would feature music from Ben's band Weather the Storm to grab attention. Ben would then promote the student's newspaper, The Bromley Noise, and encourage readers to learn more inside. The ad would end with the newspaper's slogan "When the news breaks, we put it together." The student wrote a script for Ben, who recorded his lines for the ad. Music from Ben's band was also sourced to include.